Personal Branding for Business

Subscribe to our Newsletter : In this episode of Personal Branding for Business, Olga Bondareva - founder of ModumUp Agency - sits down with Peter Mikeal , VP of Marketing for North America at Globant. Peter shares his unconventional career journey from B2B sales to marketing leadership, and how this dual background shaped his unique approach to go-to-market strategy. Together, they explore: - How...

Subscribe to our Newsletter . In this episode of Personal Branding for Business, Olga Bondareva , Founder of ModumUp, speaks with Yovany Jerez , Senior Marketing Director, B2B SMB at AT&T. Here’s what we covered: - Why B2B marketing is nothing like B2C and why it’s more complex than most people think - How to actually reach the right people inside a company - whether it’s the CEO, the buyer, o...

In this episode of Personal Branding for Business, Olga Bondareva , Founder of IBMA (ex-ModumUp), speaks with Joe Morris , former Head of Social Media & Employee Advocacy at Capgemini. Highlights from our discussion: • Employees can authentically promote their company through social media and in-person interactions • Advocacy programs should start with company leaders and focus on motivated em...

In this episode of Personal Branding for Business , Olga Bondareva , Founder of ModumUp, speaks with Todd Swank Senior Director of Strategic Accounts at Oracle. During this conversation, Todd shares how building an authentic personal brand has shaped his career in tech sales. He talks about why he’s been consistently blogging for years. He did it because his blog is a diary and a way to capture th...

In this episode of Personal Branding for Business , Olga Bondareva speaks with David Joosten , Regional Director at Vodafone Americas and a member of the Forbes Technology Council. They explore the role of authenticity in personal branding, discussing how leaders can maintain a genuine online presence while balancing privacy and vulnerability. David shares insights on AI’s impact on personal brand...