Charles Specht

Permission Sales

Business EN ↓ 215 episodes

Hosted by Charles Specht, the Permission Sales Podcast is the top podcast for entrepreneurs, consultants, and salespeople in all industries who need to gain the “permission” of their prospects in order to win — including insurance agents, brokers, and producers who want to quote less and win more signed Broker of Record Letters. Charles was an insurance producer with a $1,000,000+ Book of Business before launching an independent consulting company (Constructive Risk) to construction companies and other business owners. He also coaches and trains insurance agents (Permission Network) on what bu...

Author

Charles Specht

Category

Business

Podcast website

permissiongroup.com

Latest episode

Jun 25, 2026

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Episodes

Excuses, Excuses, Excuses 20.01.2022

Excuses never made anyone any money. People who go bankrupt always have an excuse as to why. Salespeople who don't win an account always have an excuse for their failure. That goes for insurance producers as well. There are reasons and excuses for all failures. But insurance agents who hold onto excuses are the ones who live paycheck to paycheck.  In this episode of the Millionaire Insurance Produ...

The ABCs of the B.O.R. 13.01.2022

There are a number of things you can do to increase the likelihood of winning new clients from signed Broker of Record Letters. Some are more difficult to accomplish initially and may require experience, but others are things you can start doing immediately to win more signatures.  In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will begin to itemize the ABCs of...

Part 2 - 12X Your Book with LinkedIn - Content Strategy 06.01.2022

The "content strategy" you use on LinkedIn is almost as important as your profile page itself. But, there's also a sense in which you don't have to create any unique content at all and still be ultra-successful at prospecting with LinkedIn. However, insurance agents who create quality content are the ones who are thought leaders in their fields. In this episode of the Millionaire Insurance Produce...

Part 1 - 12X Your Book with LinkedIn ("LinkedIn Profile") 03.01.2022

Are you ready to finally figure out how to use LinkedIn for prospecting so that you can dominate in new business sales in 2022? If yes, then this episode is for you.  In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will explain to you how to get your LinkedIn Profile figured out by first determining your "Intent" and also your "Micro-Niche" focus. It's time to ta...

Throwback: The Broker of Record Letter Process 30.12.2021

Most insurance agents don't know how to clearly articulate their value or adequately differentiate themselves in their prospect's minds. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht explains how to best differentiate yourself with a written, objective, and strategic 12-Month Timeline of Services. Episode Highlights: Charles explains what should happe...

Throwback: How To Win New Clients With a 12-Month Timeline of Services 27.12.2021

Most insurance agents don't know how to clearly articulate their value or adequately differentiate themselves in their prospect's minds. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht explains how to best differentiate yourself with a written, objective, and strategic 12-Month Timeline of Services. Episode Highlights: Charles explains what should happe...

How to Double Your New Business Revenue in One Year 16.12.2021

You probably didn't write as much new business this year as you could have. Nope. Not even close. You probably could have doubled it. Easily doubled it. Maybe even tripled it? You already have the tools to do it. You don't need better scripts, better prospects, or anything like that. You just need better accountability. In this episode of the Millionaire Insurance Producer podcast, host Charles Sp...

Setting Wealthy Sales Expectations for Next Year 13.12.2021

It's that time of the year again. It's the end of the year and it's time to create our goals and expectations for next year. But do you have any? Or, are you just throwing together the same expectations as you have the last couple of years? If that's you or it's what you're allowing as either a Sales Manager or Agency Principal, then this episode will prove to be tremendously helpful because our h...

Showing Up BIG to Put Up BIG 09.12.2021

Anyone can just show up and -- sadly -- that's all most producers do. The real question to answer should be: What am I accomplishing when I actually do show up and do the work? In other words, are you achieving the results you really want for yourself, or are you doing just enough to get by? Are you merely hitting your "safe goals" or are you doing so much work you're making those old goals look l...

The Best Cold Call Voice Message 06.12.2021

Prospecting for new business isn't usually "fun" and making cold calls is often even less exciting. In fact, many insurance agents don't cold call at all. And, those who do either don't leave voice messages whatsoever or they leave messages that are terrible and get zero results, meaning no one ever calls them back. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht...

You're Making Me Angry! 02.12.2021

It's your fault. It's all your fault. Don't blame me and don't blame anyone else. You're building what you want to build so look in the mirror and own it. The size of your Book of Business is your own business but if you don't like what you're building then STOP AND BUILD SOMETHING ELSE.  In this episode of the Millionaire Insurance Producer podcast, Charles Specht will tell you what you need to d...

The Permission to B.O.R. 30.11.2021

Permission is everything. The Broker of Record Letter is not everything. Permission is the goal; the BOR is a tool. Spend more time gaining the insured's PERMISSION and you'll be able to collect a lot more signatures on BOR's. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you how to win your prospect's PERMISSION in order to win more new business.  E...

How to Prospect Using LinkedIn 18.11.2021

LinkedIn is one of the absolute most potent tools out there for prospecting, whether in B2B or B2C. Unfortunately for most insurance producers, they either don't use LinkedIn at all, they use it poorly, or they come across as spammy. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will begin teaching you how to use LinkedIn to prospect better, close more deals, a...

Mastering the Art of Persuasion (Or: Your Prospects Don't Really Hate You) 11.11.2021

No, your prospects don't really HATE you. Nope, they don't LIKE you, either. Moreover, they probably don't KNOW you from Adam (whoever that guy is). The real issue, however, is that your prospects don't TRUST you. And, why don't they trust you? The answer to that question -- as well as how to fix it -- is what host Charles Specht will teach you in today's episode ... which is all about Mastering t...

How to Write 50% More Commission In One Year 01.11.2021

Most insurance producers don't work on their personal development, let alone their sales development. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will teach you how to achieve 1% weekly growth in various areas of your selling process in order to be 50% better at selling insurance, just one year from today.  Episode Highlights: Charles gives some tips on how p...

Win More Clients by Being Transparent and Educational 18.10.2021

Many insurance agents do a poor job of clearly explaining to their prospects and clients about what the insurance program covers or excludes.  In this episode of the Millionaire Insurance Producer podcast, host Charles Specht explains how you can transition prospects into loyal, paying clients by being ultra-transparent and educational. Episode Highlights: Charles mentions that many insurance agen...

How to Be Better Than a "Block the Markets" Broker 14.10.2021

Most of your competitors out there are throwing mud against the wall to see what sticks. They slap together a "bare bones submission" and blanket the marketplace. Those agents do not experience great results and they tend to have smaller Books of Business. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht explains how (and why) to win more clients by overcoming med...

How a Superior Submission to the Marketplace Will Win You More Clients 11.10.2021

Yes, indeed, how you represent your prospects to the marketplace will either make you a winner or guarantee your failure. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht demonstrates how you can construct a new business or renewal submission to your carriers that will not only cause the underwriters to want to quote your submission but will encourage them to give...

Win More BOR’s by Ensuring Strict Competition by the Underwriters 07.10.2021

Unless you have the "pen" for one of the carriers, you don't determine price or rates. The underwriter has all of the control for that. So, the competition really takes place at the "underwriting level" and not at the "retail agent" level.  Why do your prospects think they can get better quotes by working with multiple agents? ANSWER: Because they don't know any better. If you can clearly articula...

Get More Signed BOR’s Through Superior Customer Service 04.10.2021

Many insurance brokers "ghost" their clients once the dust of the policy binding process settles. They move on to other things and conveniently "forget" to implement the services they promised the insured in exchange for their business. Or, they just flat out provide poor customer service after the sale. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht explains ho...

How to Win BOR's Through Better NEGOTIATION with Underwriters 30.09.2021

Most insurance brokers don't have a "Plan of Attack" when it comes to representing their prospects/clients in the marketplace.  In this episode of the Millionaire Insurance Producer podcast, host Charles Specht explains that the producers who get the most signed BOR's are those brokers who can effectively explain, to the insured, how they will handle the renewal process with each of the carriers a...

How to Get Your Prospects to Trust You (Part 1) 16.09.2021

The biggest problem insurance agents struggle with is not market access or even a lack of services provided by their agency. The biggest problem is a lack of trust from your prospects. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht breaks down ten of the main reasons why insurance buyers don't trust you -- and then gives you the answer of how to overcome the fir...

Reasons Why You May Be an Unethical Agent (or not) 09.09.2021

You may or may not be an unethical insurance agent, but your prospects don't know how to tell the difference. In this episode of the Millionaire Insurance Producer podcast, host Charles Specht hopes you won't "break up with him" as he bullet points a number of reasons both your prospects and your clients don't trust insurance agents, and what you can do to change it. Episode Highlights: Charles ex...

Why Writing Small Accounts Will Make You Poor 06.09.2021

In this episode of the Millionaire Insurance Producer podcast, host Charles Specht explains the two main reasons why writing small accounts is a terrible strategy for an insurance agent and why THINKING BIGGER and writing larger accounts makes everyone happier. "Small Thinking" is a plague that may allow you to pay your monthly electric bill but it will never allow you to build wealth. Episode Hig...

The Millionaire Producer's "Power of 1" 02.09.2021

In this episode of the Millionaire Insurance Producer podcast, host Charles Specht explains the five key areas you need to implement the "Power of 1" in order to build your Book of Business to $1,000,000 or more. Staying focused on one path of success is difficult for most producers, but getting better at it is what separates the pro's from the amateurs.  Episode Highlights: Charles explains the p...

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