Charles Specht
Permission Sales
Hosted by Charles Specht, the Permission Sales Podcast is the top podcast for entrepreneurs, consultants, and salespeople in all industries who need to gain the “permission” of their prospects in order to win — including insurance agents, brokers, and producers who want to quote less and win more signed Broker of Record Letters. Charles was an insurance producer with a $1,000,000+ Book of Business before launching an independent consulting company (Constructive Risk) to construction companies and other business owners. He also coaches and trains insurance agents (Permission Network) on what bu...
Author
Charles Specht
Category
Podcast website
Latest episode
Jun 25, 2026
Where to listen?
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Episodes
Throwback: Building a Book of Business is like Building a House 09.09.2024 34:28
Do you struggle at scripting, branding, or sitting down to actually do the hard work of prospecting? Most producers struggle at something, and most of us struggle at many parts of the sales process. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht shares the five parts of his Permission Sales Framework and how selling insurance is like building a house....
Throwback: The "12X Sales Framework" for Winning New Clients 02.09.2024 34:49
Do you have a defined and well-structured sales process that helps you win new business? No, I'm not talking about a few lucky points here and there. I'm talking about a "proven by long-term results" A-Z Sales Framework that covers everything from start to finish, from the type of account you're first going to prospect to the end goal of collecting the deposit check. That's what host Charles Spech...
Your First $250,000 of Commission - (Permission Producer School) 29.08.2024 25:09
You know, if a producer doesn't get to $100,000 of commission in a reasonable amount of time, they often either get fired or they find a new job outside of insurance. So, we not only need to help them get to $100,000 of commission but I think -- more importantly -- we need to get them to a $250,000 commission Book of Business as soon as humanly possible. Why? Because, once a producer gets to $250,...
Throwback: How to Present Your Quote Proposal to a PROSPECT 26.08.2024 32:25
Definitely, getting the signed Broker of Record is the better approach to winning new clients. But there are times when the BOR is not an option and so the only way to win that client is by quoting. No worries, because in this episode of the Millionaire Insurance Producer podcast, host Charles Specht is going to explain to you the three things YOU NEED TO GET from the insured before quoting, and t...
Throwback: Is Being an Insurance Consultant Right for You? 12.08.2024 35:52
You may or may not be an agent looking to shift your career away from slinging policies and throwing mud against the walls to see what sticks. And, I get that. Or, you may not be an agency owner looking to add "Consulting" to your list of services provided. And, again, I get that. But .... it might just be the absolute PERFECT CHOICE for you going forward, and that's what this episode is also abou...
Throwback: How to Become an Insurance Consultant 05.08.2024 35:33
I know, I know. This is a different kind of episode than you're used to. But, it just might be one that changes your life for the better! In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will begin teaching you about how to exit the "rat race" of selling insurance policies and -- instead -- become a wholly independent, fee-based insurance consultant whe...
How to Prospect the Low-Hanging Fruit 01.08.2024 28:39
I have a confession to make: I firmly believe insurance agents are prospecting all wrong. And, it is not only costing them thousands of dollars every year in new business commission, but they are losing literal weeks (months?) of their lives in the process. But, I also have some good news as well. The good news is that you can be happier as a producer, more successful, get more hours of your life...
Throwback: How a Health Benefits Agent Won 12-15 BOR's in Six Months 29.07.2024 41:43
What if you could win 12-15 signed Broker of Record Letters from your prospects in the next six months? How profitable would that be for you? Well, that's what one of my "12X Commission Mastermind" members accomplished for his agency in just the first six months of 2023, and since becoming a Mastermind member now only a total of seven (7) months ago. In this throwback episode of the Millionaire I...
Throwback: Is It Better To Quote or BOR? 22.07.2024 30:41
Are you a crusty old insurance agent who hates BORs? If you are, then, goodbye. (I doubt you'd be reading this anyway if you were). However ... If you're a savvy, hungry, passionate insurance agent who wants to win and not lose, then today's topic is for you. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht will explain to you why going after the BOR ma...
Throwback: How to Do "Follow-Up" When Prospecting 11.07.2024 34:54
Do you struggle with "follow-up" for your prospects? Or, maybe you struggle because you only do follow-up in one form (e.g. cold calls or emails)? If yes, then welcome to the club! We all struggle with it. Prospecting is difficult and confusing and most agencies don't have someone to teach you how to do it because no one else there knows how to do it, either! In this throwback episode of the Mill...
Throwback: Our Time Has Come to an End? 01.07.2024 26:46
No, I'm not talking about this podcast. I'm talking about you prospecting for new business! How you utilize "time" and the availability of it will have a direct correlation to your success in sales. If your prospect doesn't feel a need to move forward, to get things done, to understand how important it is to move quickly, you will not only struggle at setting new business appointments but you'll h...
How to Increase Your Quoting Win-Ratio by 50% 27.06.2024 33:52
Going for the BOR is always the better option, but sometimes you just have to quote. If you go through a normal quoting process, be sure to get these three (3) things from the prospect. Once you do this, your quote-to-win ratio will increase so much that you could see your new business revenue increase by some 50% annually. That's a lot of commission. It's YOUR new business commission! But only if...
Throwback: Prospecting In Your Prospect's "Sweet Spot" 20.06.2024 25:14
It's really hard to set new business appointments with your prospects if you can't communicate with them directly. (Go figure, right?) So, then, why in the world would you ... (or another agent you know?) ... keep prospecting in ways where you are forced to deal with gatekeepers and receptionists? That just doesn't make sense to me at all. In this throwback episode of the Millionaire Insurance Pro...
Throwback: Winning 6 BOR's in 6 Months - (interview with Rocio Luna) 17.06.2024 38:00
How would you like to win 6 new clients via signed Broker of Record Letter in less than 6 months ... with even the smaller of these clients being $12,000 in annual revenue? Would that be OK with you? I'm sure it would! In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht interviews [Insurance Producer Rockstar] Rocio Luna, who is also an active member of the...
Throwback: Winning New Business Through Association Endorsements 10.06.2024 30:58
Wouldn't it be great if we could get you a steady flow of business owners to reach out to you to schedule appointments, rather than you contacting business owners who don't know you, like you, or trust you yet? Of course, it would be! It would make everything easier: setting appointments, building rapport, getting more signed BORs, winning business, etc. In this throwback episode of the Millionai...
Throwback: BOR Confessions of a 12X Commission Mastermind Member - (Daniel Brookman) 03.06.2024 33:46
Are you an insurance agent who has had moderate success selling insurance, but you just know you're not reaching your full capacity? Do you not have a strategic plan, or a step-by-step process to win new business, and you're merely quoting but not winning? That was the experience of Daniel Brookman, before joining 12X Commission Mastermind and implementing the training. Now, he's winning signed BO...
Throwback: "Plan B" in the Broker of Record Letter Process 27.05.2024 29:09
Asking for the signed Broker of Record Letter is hard enough, but what do you do if the prospect actually says no? Do you have a 'Plan B' or do you just rollover at that point and agree to blindly offer quotes? I would tell you that you need to stick to your guns, do not quote (yet), and utilize a 'Plan B' so the prospect will make a choice in your favor after they get a chance to test your Bugatt...
Your Weak Efforts Are Hurting My Ears - (www.wincroniche.club) 23.05.2024 23:21
Have you ever gone through a season of prospecting where you weren't actually prospecting? You were doing -- I don't, know, whatever -- but just not a lot of reaching out to prospects? Yes, I think we all have experienced that from time to time. Today I had a coaching call with a new producer who has been in the business for about 8 months ... and I had to light him up! He's being lazy, reactive,...
Throwback: Admit it. You sell on price! 20.05.2024 30:19
Admit it. Go ahead. Admit that you win a lot of new business by being the agent who offers a cheaper priced quote than your competitor. It's ok. Go ahead and admit. Why? Because that's a good thing. A very good thing. Price is very important. Price is so important, actually, that you'd be doing yourself a disservice to ignore it. In fact, you will set far FEWER new business appointments if you do...
Your Most-Profitable Micro-Niche (www.microniche.club) 16.05.2024 29:34
(First, go check out www.microniche.club to see what this is all about) - Do you feel like you're struggling setting enough new business appointments or not winning enough new clients? If that's the case for you, I would say it's likely due to a lack of focus in a narrowly defined Micro-Niche. Most producers struggle or don't make the kind of income they want or know they're capable of making beca...
Throwback: Get Off My Lawn! 06.05.2024 29:42
There are a lot of male, pale, and stale insurance agents out there who think winning a new client by anything other than with a handshake and a "napkin deal" is unethical. Well, I kindly disagree. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht explains why the BOR is an ETHICAL instrument used by the policyholder to ensure great service. And, also, h...
Throwback: How to Get Your Prospects to Stop Lying to You 25.04.2024 27:57
Lies, lies, and more lies. So very often that's all we hear from our prospects. It happens to you and it happens to your competitors. But, there is definitely something you can do to make it happen much less often and--even--use it to win more signed Broker of Record Letters. In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Specht teaches you about why prospect...
Leveling-Up for Higher Commissions 22.04.2024 31:06
Are you happy with your current status quo or are you satisfied with mediocrity? No doubt, you're not. If not, are you doing anything significant to level-up your revenues, or write larger accounts, or close more new business? I hope you are! In this episode of the Millionaire Insurance Producer podcast, host Charles Specht will help you to see what leveling-up would look like for you and he'll gi...
Throwback: Sales is War! 18.04.2024 25:57
None of the insurance carriers pay you a commission for coming in 2nd place. 1st Place is King. 2nd Place is for losers. Literally, not figuratively. The incumbent wants you to lose. The other competing agents want you to lose. Most of the time even your prospect wants you to lose. Therefore ... SALES IS WAR! In this throwback episode of the Millionaire Insurance Producer podcast, host Charles Sp...
The BOR Process Clearly Defined 04.04.2024 34:11
Would you like to win more signed Broker of Letters from your prospects but you're not exactly sure how the process works? Would you appreciate it if someone gave you a step-by-step, repeatable process that would help you win more signatures? Well, then it's a good thing you're listening to today's episode because host Charles Specht is going to breakdown ten (10) steps to winning more signed Brok...
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