Perls of Wisdom

What happens when the thing you're building starts growing faster than your confidence? In this episode of Perls of Wisdom, I sit down with Sophie, founder of Pretty Little Marketer, one of the most recognised marketing communities in the UK. I've known Sophie since 2020, right at the start of both of our business journeys, so this conversation felt like a full circle moment. From feelin...

What happens when your business is falling apart at the same time your personal life is too? In this episode of Perls of Wisdom , I sit down with Ramona, founder of Rani & Co, for one of the most candid conversations we’ve had yet. From building a feminist slogan clothing brand to pivoting into jewellery, Ramona opens up about the realities of entrepreneurship that rarely make it onto Instagra...

What does it really take to grow a product-based business from scratch when you’re figuring it all out as you go? In this episode of Perls of Wisdom , I sit down with Zoe, founder of Into The Eve, to talk about the reality behind building a fast-growing beauty brand from her parents’ spare bedroom into a full warehouse operation with a team of five. Because from the outside, growth can look exciti...

Building a business online can look glamorous from the outside. Especially when millions of people are watching. But this episode tells a very different story. In episode five of Perls of Wisdom , I sit down with Amelia, founder of Bijoux De Mimi, the colourful jewellery brand that became a huge success across TikTok and social media. What started with just £400 from selling clothes on Depop turne...

This episode is a real look at what happens when growth comes before you’re ready for it. I sat down with Nicola to talk about what it actually felt like building her business while everything was moving fast on the outside… and breaking behind the scenes. Because from the outside, hitting milestones like 10,000 users looks like progress. But what people don’t see is what comes with that. The pres...

This episode feels like sitting down with someone who’s actually in the thick of it. I sat down with Lauren-Nicole, founder and creative director of LND Studio, to talk about what building a creative business really looks like when you’re in the middle of it, not at the finish line. From the outside, it’s easy to look at a beautiful studio, a strong personal brand, and a creative career and assume...

This episode is one of those conversations that feels very real, very quickly. I sat down with Lucy, founder of Partner in Wine, and what stood out instantly was just how candid she was about everything that comes with building a business behind the scenes. Because from the outside, it can look like things are stable. But this conversation tells a very different story. We talk about what it feels...

This episode is one of those conversations that stays with you. I sat down with Alex, the co-founder of Nini Organics, to talk about what it actually looks like to build a brand when you’re not backed by huge budgets, big teams, or an easy path. Because from the outside, it’s easy to look at a brand and assume it all just… worked. But this conversation tells a very different story. We talk about w...

Most business stories skip the part that actually matters. You hear about the exits, the millions, and the overnight success moments.  What you rarely hear about is everything in between. The mistakes, the setbacks and the moments where you question whether you can keep going. This is that part. In this solo episode, I share the real story behind building my skincare brand from £1,000 and an idea...