Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Episode 107 of Performance Marketing with Fexingo tackles a subtle but costly Amazon PPC mistake: running match-type campaigns without isolating search terms. Lucas and Luna walk through a $500,000 campaign where broad-match terms were cannibalizing exact-match bidding—inflating ACOS by 30% and masking incremental profitability. They explain the 'search term isolation' structure, how to implement...

Lucas and Luna uncover a costly Amazon PPC blind spot: brand hijackers who piggyback on your branded search terms with counterfeit or third-party listings. When Amazon's algorithm mixes their listings into your brand's search results, your ad spend inflates, conversion rates drop, and ROAS tanks. Using a real case of a kitchen-gadget seller who saw 40% of branded search traffic siphoned off by hij...

Episode 105 of Performance Marketing with Fexingo dives into a ROAS blind spot most Amazon sellers overlook: Sponsored Brands video ads. Lucas and Luna break down why these ads often get treated as brand-awareness fodder rather than direct-response workhorses, and how a simple creative tweak — a 0.5-second hook, a clear CTA overlay, and a retargeting fallback — can flip the ROAS script. They walk...

Episode 104 of Performance Marketing with Fexingo. Lucas and Luna uncover a blind spot most Amazon sellers overlook: margin erosion caused by retail arbitrage sellers bidding on your branded keywords. They walk through how arbitrage competitors exploit high-intent search terms, raising your cost-per-click and diluting your ACOS. Using a concrete example from the supplement category, they show why...

Episode 103 of Performance Marketing with Fexingo uncovers the blended ACOS blind spot that silently erodes Amazon PPC profitability. Most sellers look at overall ACOS (advertising cost of sale) and think they're fine, but when you break it down by product tier — high-margin hero SKUs vs. low-margin loss leaders — the picture flips. Lucas and Luna walk through a real example: a seller with a blend...

Episode 102 of Performance Marketing with Fexingo. Lucas and Luna dive into a costly blind spot most Amazon sellers overlook: failing to leverage Brand Registry features in PPC campaigns. They break down how A+ Content, Brand Store, and Sponsored Brand video ads can dramatically improve click-through rates and conversion rates, using a real example of a supplement seller who saw ROAS jump 40 perce...

Most Amazon sellers run the same ad schedule 24/7, but conversion rates swing wildly by hour of day. In this episode, Lucas and Luna break down dayparting—the practice of adjusting bids by time of day—using real data from a seller who shifted 30% of spend into evening windows and lifted ROAS by 22%. They cover how to read your own hourly performance reports, why Amazon's default is always 'all hou...

Episode 100 of Performance Marketing with Fexingo. Lucas and Luna dive deep into the Amazon PPC search term impression share blind spot—the silent ROAS killer that most sellers never analyze. Lucas explains how sellers can spend without capturing the right impression share for high-converting terms, using actual examples from a toothbrush seller who ran exact-match campaigns at 60% impression shar...

Episode 99 of Performance Marketing with Fexingo drills into a hidden ROAS killer: ad fatigue on Amazon. Lucas and Luna break down how repeated exposure to the same sponsored ad causes click-through rates to collapse and cost-per-click to rise, silently eroding margins. They walk through a real example of a mid-market kitchen-gadget seller who saw ACOS jump from 18% to 34% in three weeks, and how...

Lucas and Luna uncover the hidden ROAS killer in Amazon PPC: the default 'Down Only' and 'Up & Down' dynamic bidding strategies that silently overpay for clicks during low-conversion hours and starve high-conversion windows. Using a specific campaign example from a kitchen gadget seller, they show how switching to 'Fixed' bids recaptured 18% of wasted ad spend while maintaining volume. They also w...

Episode 97 of Fexingo Business Performance Marketing dives into a specific Amazon PPC blind spot that quietly destroys ROAS: negative keyword management at the campaign level. Lucas and Luna walk through why most sellers only apply negatives at the campaign level instead of the ad group level, how that blocks valuable long-tail traffic, and why the real ROAS killer is over-blocking — not under-blo...

Episode 96 of Performance Marketing with Fexingo dives into a critical blind spot that kills ROAS during new product launches on Amazon. Lucas and Luna break down why the standard 'low ACoS from day one' mindset destroys long-term profitability and how a deliberate launch phase — with higher bids, broad match keywords, and zero ROAS targets — actually builds the organic rank and keyword velocity t...

In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly blind spot in Amazon PPC: campaign budget cannibalization. When multiple campaigns target the same keywords or products, budget is wasted on internal competition, driving up cost-per-click and lowering ROAS. They break down a real scenario from a seller running five identical campaigns for the same SKU...

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a specific and costly blind spot in Amazon PPC: the branded defense campaign. Lucas explains why sellers often treat brand terms as a guaranteed win, only to find that aggressive defense can cannibalize organic sales and inflate cost-per-click without lifting total profitable revenue. He walks through a real case: a mid...

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a common but costly Amazon PPC blind spot: how match type allocation silently destroys ROAS. Most sellers treat exact, phrase, and broad match as equal tools—but they have wildly different efficiency profiles. Using a real-world example of a seller spending $50,000 a month on Sponsored Products, Lucas shows how shiftin...

In Episode 92 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly Amazon PPC blind spot that most sellers overlook: brand defense. They dive into how competing against your own brand name with generic or competitor campaigns wastes ad spend and confuses attribution. Using a real-world example of a premium kitchen brand that saw a 30% jump in ROAS after tightening brand terms, the...

Lucas and Luna dig into a ROAS blind spot most Amazon sellers miss: cross-campaign attribution. Lucas walks through a specific example—a brand running Sponsored Products, Sponsored Brands, and Sponsored Display simultaneously—where standard last-click attribution overcredits the bottom-of-funnel campaign and hides the true assist value of upper-funnel ads. He explains why Amazon Marketing Cloud or...

Episode 90 of Performance Marketing with Fexingo digs into a pervasive Amazon PPC blind spot: campaign structure. Lucas and Luna break down why most sellers organize campaigns by product category or ASIN, unknowingly cannibalizing their own ROAS. Using a concrete example of a power tool brand that restructured from 'Drills,' 'Saws,' 'Accessories' into 'High-Margin New-to-Brand' and 'Defend Core Be...

In episode 89 of Performance Marketing with Fexingo, Lucas and Luna uncover a costly blind spot in Amazon PPC: what happens to your ROAS when a top-selling ASIN goes out of stock and comes back. They break down the 48-hour re-acceleration window, why Amazon's algorithm forgets your ad history after a stockout, and how to rebuild relevance without blowing your budget. Lucas shares a specific case f...

Lucas and Luna dive into a neglected Amazon PPC lever: bid adjustments by device and time. Most sellers ignore the 0-400% bid adjustment range, leaving ROAS on the table. Lucas breaks down a real case of a kitchen gadget brand that shifted 30% of spend to peak conversion hours and improved overall ROAS by 17%. They discuss why default settings favor Amazon's revenue over your margin, how to interp...

Sponsored brands and display ads on Amazon are often judged by surface metrics like click-through rate and cost-per-click, but the real financial impact shows up in the margin waterfall. In this episode, Lucas and Luna unpack how attribution windows and cross-channel cannibalization create a blind spot that can silently drain your total ROAS. They break down a scenario where a 20 percent ROAS on s...

Episode 86 of Performance Marketing with Fexingo uncovers a costly Amazon PPC blind spot: duplicate keywords running across multiple campaigns. Lucas and Luna explain how the same keyword can bid against itself in the auction, driving up cost-per-click and cannibalizing sales. They walk through a real example from a kitchen gadget seller whose ROAS dropped from 3.5 to 2.1 after unknowingly duplica...

In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent accessories? Most sellers do, and it wrecks their return on ad spend. Lucas walks through the math: the difference between acquisition ROAS (1.5x) and cross-sell ROAS (often 10x+), w...

Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million brand selling premium skincare, they walk through how broadcast keyword targeting wastes budget on irrelevant shoppers, while a layered audience-plus-keyword strategy cuts ACOS from...

Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a kitchen-gadget brand, Lucas shows how conversion rates spike between 7 PM and 10 PM on weekdays but stay flat all weekend. Luna pushes back on whether Amazon's attribution window ma...