Performance Marketing Unlocked

The advertising industry loves to talk, and yet, some of the most important topics within the space are often ignored. On this episode of the Performance Marketing Unlocked podcast, four marketing experts come together to put the spotlight on several topics they don't think are getting the attention they deserve. Hosted by Paul Evans, founder of V2RSION, with Tony Miller, Interim CMO of Direct Lin...

Super Bowl LX may have failed to deliver the sporting spectacle that many fans were hoping for, but the annual Super Bowl ads certainly got people talking – particularly those framed around AI. On this episode of the Performance Marketing Unlocked podcast, PMW's new Senior News Reporter Bethany Lee joins host Joe to unpack the key themes from this year's batch of ads, turning to a litany of data d...

The in-housing versus agency debate has become a hot topic within the world of advertising, but does in-housing really deliver in practice? On this episode of the Performance Marketing Unlocked podcast, Honor Baldry, Digital Marketing Director at PureGym, outlines how marketers can effectively determine which parts of their strategy to own and which parts to let go. This podcast was hosted by PMW'...

Affiliate marketing represents a significant piece of the UK's performance marketing pie, generating over £19bn in sales last year alone. However, despite its ongoing growth, the affiliate space continues to polarise marketers. On this episode of the Performance Marketing Unlcoked podcast, PMW's Editor Robin Langford joins host Joe to discuss affiliate marketing's latest setback, namely Paypal's o...

In an era built around creating automated efficiency, the ultimate competitive advantage isn't a better algorithm – it’s a deeper understanding of the human behind it. On this episode of the Performance Marketing Unlocked podcast, behavioural psychologist Lea Karam, founder and CEO of Mindscope, exposes the invisible forces driving consumer decisions that your dashboard is currently missing, revea...

The Performance Marketing Unlocked podcast is back for another season! PMW's editorial team kick things off with a quickfire round-up of all the biggest advertising stories to open 2026, from Reddit's boom in reach to how FMCG brand's can navigate the UK's junk food advertising ban and everything in between. This podcast was hosted by PMW's Deputy Editor, Joseph Arthur. ~ Episode breakdown ~ (2:45...

PMW's editorial team is back for its annual Christmas Special. A podcast where we reflect on the biggest themes, trends and stories from the year and look ahead to the future, making some predictions for what the next 12 months might hold. From AI's impact on search to Amazon's booming DSP ecosystem and everything in between, PMW's Editor Robin Langford, News Reporter Reem Makari and host Joe leav...

Consumers are more concerned about privacy than ever before and yet they are demanding more personalisation from advertisers. How can brands walk this tightrope and balance privacy and transparency with an effective strategy for gathering and utilising data? The answer is simple, trust. Unfortunately, building trust is not quite so simple. On this episode of the Performance Marketing Unlocked podc...

The annual Black Friday Cyber Monday weekend is regularly bookmarked on marketers' calendars as one of the biggest sales opportunities of the year, but with 2025's edition coinciding with tax increases from the UK Labour Government's latest budget and increasing levels of "sales fatigue" among Brits, are consumers going to be willing to spend? On this episode of the Performance Marketing Unlocked...

Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day. However, on this episode of the Performance Marketing Unlocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets...

New data has revealed that retail media adspend is set to surpass $200bn by 2027, but where does this place the channel compared to others such as connected TV and social media? On this episode of the Performance Marketing Unlocked podcast, PMW's Editor Robin Langford joins host Joe to talk about the future of retail media, from its potential to hit an investment ceiling to whether or not it, and...

Where have marketers missed out in 2025? And more importantly, how can they avoid leaving growth opportunities on the table in 2026 On this episode of the Performance Marketing Unlocked podcast, Esme Robinson, Director of Platform Solutions at Epsilon, and PMW 2025 Powerlist member, reveals where marketers have gone wrong this year and how they can remedy things over the next 12 months. From negle...

AI browsers are here, streaming giants have become ad platforms and tech giant's are warning of being 'forced' to remove privacy regulations – how's that for news? On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to discuss several of the industry's biggest headlines from the past couple of weeks. In an attempt to help you keep up with a...

Retail media is no longer a plucky, upstart new channel. It's rode the first wave of investment and excitement, but now is the time to prove its staying power. On this episode of the Performance Marketing Unlocked podcast, host Joe sits down with two retail media experts, Ollie Shayer, Senior Director, Global Strategy and Innovation at SMG, and Daniel Knapp, Chief Economist, IAB Europe, to talk ab...

Rory Sutherland famously dislikes much of what performance marketing offers, acknowledging that while the lower-funnel is important, many marketers are "painting themselves into a performance corner" to justify their existence. On this episode of the Performance Marketing Unlocked podcast, Sutherland explains what marketers are doing wrong and how they can better utilise performance-orientated dat...

With OpenAI officially seeking a 'Growth Paid Marketing Platform Engineer', it appears that ChatGPT becoming an advertising platform is finally upon us. On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team dissect industry leaders' hot takes on the rumours, outlining how the innovation may impact marketers, whether or not competing large-language-models will follow s...

The final quarter of the year is often a tense time for marketers. Despite the festive atmosphere, many get swept up in quarterly KPIs and a need to please the CFO with a short-term sales boost – but is this best way to make the most of peak season? On this episode of the Performance Marketing Unlocked podcast, Suzanna Chaplin, founder and CEO of esbconnect, argues that a long-term approach focuse...

Amazon and Netflix have joined forces with a deal that will soon see Amazon DSP granted access to Netflix’s premium ad inventory, expanding the pool of audiences available to Amazon Ads's clients. On this episode of the Performance Marketing Unlocked podcast, host Joe is joined my PMW's Editor, Robin Langford, and News Reporter, Reem Makari, to unpack exactly what this partnership means for the in...

Modern marketing is full of challenges, so much so, that leaders in the space often feel as if they are being set up to fail. On this episode of the Performance Marketing Unlocked podcast, Paul Evans, founder and Chief Positioning Officer at V2RSION – a seasoned marketing specialist across brand, agency and client-side – offers marketing leaders a path through all of the industry muck. This podcas...

The future of advertising is always uncertain, but with AI innovating at breakneck speed, forecasting what the industry will look like in five years time is more challenging than ever... which is why PMW has done it for you. On this episode of the Performance Marketing Unlocked podcast, PMW's News Reporter Reem Makari joins host Joe to unpack AI's impending impact on marketing jobs, campaign targe...

Savvy shoppers recently realised that Amazon's AI shopping assistant Rufus now uses memory signals, signalling the e-commerce giants' continued ambitions to innovate with automation. On this episode of the Performance Marketing podcast, host Joe is joined by Sue Azari, e-commerce Industry Consultant at Appsflyer, to discuss AI's influence on e-commerce, and whether the technology is helping or hin...

Meta is the latest tech giant facing allegations of foul-play with regard to its reporting of advertising performance, specifically that it inflated the ROAS of its Shops ads' tool by 17 to 19%, as alleged by a former employee. On this episode of the Performance Marketing podcast, host Joe is joined by PMW's News Reporter Reem Makari and Premium Content Editor Jyoti Rambhai to break down exactly w...

AI has already changed most aspects marketing immensely, but perhaps no more than in search. With SEO now GEO, traffic, clicks and CTRs all falling off a cliff, what are we to do? On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by Sarah Aird-Mash, CMO of Future Group (), who breaks down exactly what has happened to search, where it's headed in the future, and what...

The AI arms race is here and big tech platforms such as Meta are prepared to invest billions of dollars into the personnel engineering the technology. On this episode of the Performance Marketing Unlocked podcast, host Joe is joined by PMW's Editor Robin Langford and News Reporter Reem Makari to discuss Alphabet, Meta, Microsoft, Apple and Amazon releasing their Q2 2025 earnings reports. In terms...

Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right? On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025. This p...