Performance Marketing Spotlight

Send us Fan Mail In this episode of Performance Marketing Spotlight , Dario Markovic, CEO of Eric Javits, joins Marshall to discuss how he's transforming a decades-old luxury fashion brand through performance marketing, AI, and digital innovation. Dario shares his unconventional path from finance to entrepreneurship before taking the helm at Eric Javits during the height of the pandemic, wher...

Send us Fan Mail In this episode of Performance Marketing Spotlight , Breeze Leonard, Director of Affiliate Partnerships at She Buys Travel, joins Marshall to discuss the evolving role of publishers and content creators in today's performance marketing landscape. Breeze shares her unconventional path into marketing, from aspiring educator and travel journalist to building She Buys Travel&apos...

Send us Fan Mail In Episode 63 of Performance Marketing Spotlight, Marshall sits down with Ewen Finser, CEO of ScaleVisible, to break down the rise of AI visibility and how it’s reshaping performance marketing. Ewen shares his unconventional path from the military to building and scaling a 100+ site media portfolio, and how Google’s algorithm changes pushed him into Reddit marketing and ultimately...

Send us Fan Mail In this episode of Performance Marketing Spotlight, Anders Bill, co-founder of Superfiliate, joins Marshall to break down the evolution of the creator economy and how brands can effectively scale creator marketing today. Anders shares his entrepreneurial journey—from building on the early Spotify ecosystem (and learning hard lessons about platform risk) to scaling a marketplace fo...

Send us Fan Mail In this episode of Performance Marketing Spotlight, Dexter Dethmers, co-founder of Hi Energy, joins Marshall to discuss the biggest challenges and opportunities in affiliate marketing today—especially from the publisher perspective. Dexter shares his journey from lead generation in Australia to running programs at CJ and Honey, and ultimately launching Hi Energy to solve the growi...

Send us Fan Mail In this episode of Performance Marketing Spotlight , host Marshall Nyman sits down with Amanda Karr , Affiliate Marketing leader at Tailored Brands , the parent company behind well-known retailers including Men’s Wearhouse and Joseph A. Bank . Amanda shares her career journey from getting her start at an affiliate marketing agency to spending nearly a decade managing the affiliate...

Send us Fan Mail In this episode of Performance Marketing Spotlight , host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth. Ryan shares his journey from agency-side performance marketing at ROI Revolution to leading two companies at the c...

Send us Fan Mail In this episode of Performance Marketing Spotlight , host Marshall Nyman sits down with Alexandra Chepulsky , Senior Affiliate Marketing Manager at Caraway , to discuss how brands can build high-performing, content-led affiliate programs in an evolving performance landscape. Alexandra shares her journey from digital and paid marketing into affiliate leadership, how she built Caraw...

Send us Fan Mail In this episode of Performance Marketing Spotlight , host Marshall Nyman sits down with Reid Webb , Director of Shopping Revenue Strategy at Apartment Therapy Media , to explore how publishers can adapt and grow in a rapidly changing performance landscape. Reid shares his journey from agency-side beginnings to building commerce revenue programs across major publishers including Ap...

Send us Fan Mail In this episode of Performance Delivered , host Marshall Nyman sits down with Cornelius Frey , CEO of Nucleus Links , an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine le...

Send us Fan Mail How can brands and publishers make newsletter sponsorships faster, smarter, and more effective? In this episode of Performance Marketing Spotlight , host Marshall Nyman — founder & CEO of NYMO & Co — talks with Craig Swerdloff , co-founder of Wellput , about the evolution of email and newsletter marketing from the early Silicon Alley days to today’s AI-driven era. Craig sh...

Send us Fan Mail Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and dig...

Send us Fan Mail Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s partnership-driven, retailer-first approach is both...

Send us Fan Mail Welcome to another episode of Performance Marketing Spotlight, where we go behind the scenes with industry leaders shaping the future of performance marketing. In this episode, host Marshall Nyman sits down with Matthias Stadelmeyer, CEO of Trade Doubler—a partner marketing technology company with deep European roots and a growing global footprint. Matthias shares his impressive c...

Send us Fan Mail Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its thoughtfully designed playthings to help children develop from ages 0 to 5. Colby shares his unique journey into digital marketing, from se...

Send us Fan Mail Welcome back to the Performance Marketing Spotlight! In this special 50th episode, host Marshall Nyman sits down with Scott Ginsberg, a true veteran of affiliate and performance marketing with over 20 years in the industry. Scott shares his journey from traditional advertising into the world of digital and performance marketing, highlighting pivotal roles at CJ Affiliate, Brand Cy...

Send us Fan Mail Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Sean Ryan, founder of Rotary Digital, to dive into the ever-evolving world of performance marketing. Sean shares his journey from a lifelong ad salesman who got his start in print media to building Rotary, a company that’s carved out a unique niche in the newsletter space, targ...

Send us Fan Mail Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO Co., sits down with Chris 'Ceej' Johnson, the CMO of intently, for an engaging conversation exploring the ins and outs of the performance marketing world. With over 20 years of experience in affiliate marketing, Ceej shares his unique journey—from moderating...

Send us Fan Mail Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Elizabeth Chambry, Director of Commerce at InsideHook, to explore the ever-evolving landscape of affiliate and performance marketing. Elizabeth shares her journey from her early days at Wirecutter—where she helped shape social strategy and syndication partnerships—to leading co...

Send us Fan Mail Welcome back to the Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Tom Saulsbury-Hunter, Managing Director of Agency at CJ, one of the world’s leading affiliate networks. Tom shares his journey from automating his way out of cold calling in fintech, to unexpectedly discovering affiliate marketing, and ultimately building a successful career at...

Send us Fan Mail Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Brook Schaaf, founder and CEO of FMTC, to unpack his remarkable journey through the world of affiliate and performance marketing. From his early days at Zappos and the founding of one of the industry’s earliest OPM agencies, to the growth of FMTC as a leader in coupon and deal feed...

Send us Fan Mail Welcome back to Performance Marketing Spotlight! In this episode, host Marshall Nyman sits down with Garth Harris, COO of TUNE and CAKE. Garth shares his unique journey into the affiliate marketing world—starting from an unexpected support role at CAKE 15 years ago, to now leading multiple teams across product, marketing, technical support, and onboarding. Tune in as Garth discuss...

Send us Fan Mail In this episode, we sit down with Michael Cole, the SVP of Marketing at Everflow, a leading partner marketing platform. Join host Marshall Nyman as he delves into Michael's journey from growing up in Yosemite to becoming a key player in the performance marketing industry. Discover how Michael's background in affiliate marketing and his pivotal role at Everflow are reshap...

Send us Fan Mail Welcome to another exciting episode of Performance Marketing Spotlight! In this episode, we're diving deep into the world of performance marketing with Vanessa Lawrence, the Chief Content Officer at Linkby. Listen in as our host, Marshall Nyman, unpacks Vanessa's impressive journey from the magazine world in Australia to leading content initiatives in New York. Discover...

Send us Fan Mail In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Adam Ross, the CEO of AWIN, a leading affiliate marketing platform. Adam shares his unique journey from studying dentistry to leading a prominent tech company, highlighting his passion for technology and the strategic moves that have shaped AWIN's trajectory. The discussion delves into AWIN...