Performance Delivered

On this week’s episode of Performance Delivered, we’re joined by special guest, Haraldur Thorleifsson, CEO of Ueno. Ueno is an agency that creates brands, products, and experiences using strategy, design, content, and technology. They focus on creating a strong through-line of brand energy with every project they take on. “Ultimately, a brand is how you feel about a certain company or a certain pr...

On this week’s episode of Polishing Your Digital Marketing, we sit down with Shawn Walker, VP of Strategy and Product Development at Symphonic Digital. Shawn is a digital marketing expert and the mind behind all of the great digital marketing campaigns we develop for our clients.  We decided to focus this episode on Google Discovery Ads and how they can be leveraged in your digital marketing. Disc...

On this week’s episode of Performance Delivered, we speak with special guest Sam Richter. Sam is the founder of High Profile Sales Coaching, as well as an award-winning keynote speaker, and the author of the best-selling book, Take The Cold Out Of Cold-Calling . “I probably do about 100 dates a year, all over the globe, speaking on what's called sales intelligence, which is really all about how to...

On this week’s episode of Performance Delivered, we’re speaking about leadership marketing with special guest Lacy Boggs. Lacy is the Director of The Content Direction Agency, which helps busy thought leaders to consistently publish content that moves them closer to their business goals and captures their voices perfectly.  “When I was getting started, I started working with a brand strategist, an...

What works in SEO is always evolving, says Angelo Frisina, founder of Sunlight Media. And that means if you provide SEO services, you have to always be evolving too to continue a steady flow of traffic to your site.   Angelo shares the strategies he uses for staying on top of Google’s algorithm changes – and to make sure his clients’ websites stay highly ranked. We also explore some previous SEO t...

Mattan Danino, CEO of WEBITMD, sees a gap in digital marketing services. And he’s passionate about working with small and medium-sized businesses who aren’t served by bigger agencies.   To that end, he strives to provide better results for clients by looking not only at the performance from individual marketing channels but also activities across all channels. He leverages technology to track – an...

Objectives and key results – OKRs – are a key part of a planning system that helps your team work in an organized way towards a common goal, explains Garrett Mehrguth, co-founder and CEO of Directive.    Accountability is a key part of this strategy, with regular check-ins to make sure you’re on track to meet your quarterly goals.    Garrett says it’s the perfect process to apply to his company’s...

On this week’s episode of Performance Delivered, we sit down with Shana Starr, CEO of Bastion Elevate, a PR, social media, and digital marketing firm that is part of Bastion Collective. In her role, Shana is dedicated to providing clients with rock star talent and a results-driven strategy for businesses around the world. She has over 20 years of experience running successful communication campaig...

If you’re losing web traffic, it’s time for a SEO audit, says Lindsie Nelson, VP of client strategy at Transistor, a digital marketing agency that specializes in SEO and PPC.    In fact, any website that hasn’t done an in-depth SEO audit should do one because that will inform any SEO efforts and make them more effective.   We get into detail about the four main parts of a SEO audit, when it should...

What works in SEO and digital marketing overall?  That answer is always changing, says Kevin Indig, VP of SEO and content marketing at G2. But it’s that “continuous development” that attracted him to work in this field, along with the chance to stretch his creative and analytic muscles on a regular basis.   There is an issue he’s particularly concerned with these days. Google has gone from simply...

As senior VP of creative and operations at Eclipse, a full-service marketing agency, Michelle Azzopardi has worked with some of the biggest studios in Hollywood.   She says just as filmmakers tell stories; she sees marketers as storytellers as well.    She talks about the role of creativity in her work, as well as some of the day-to-day of working in an agency, like powerful ways of mentoring juni...

Influencers aren’t just celebrities anymore. They come in all shapes and sizes – and command different rates, says Jordan Dahlquist, director of social media with marketing agency Bastion Elevate.    These days companies don’t necessarily need someone well-known or have millions of followers to effectively “influence” their audience. In fact, companies with a small budget can actually do quite wel...

On this week’s episode, we chat with Jonathan Stark, author of Hourly Billing Is Nuts and host of Ditching Hourly. Jonathan is the former VP of a boutique software firm who became dissatisfied with the hourly billing method and decided to branch out on his own as an author, aiming to convince businesses that value-based pricing is the way forward. “It was kind of an organic transition from me leav...

On this week’s episode of Polishing Your Digital Marketing, we sit down with Shawn Walker, VP of Strategy and Product Development at Symphonic Digital. Shawn is a digital marketing expert who works to develop strategies for digital media investment to maximize ROI. When asked about the importance of Google ad bid modifiers, Shawn says, “I think the number one thing is people don't know they're the...

On this week’s episode of Performance Delivered, we speak with Jan Risher, principal at Shift Key Content Marketing and Public Relations Agency. Jan has been a newspaper columnist since 2002, has been awarded an International Fellowship for journalism, and has taught English in six countries. “You have to have the balance even on your own social media of giving people news that they can use, versu...

Part 2 of our two-part series with the Queen of Cold Calling, Wendy Weiss, is here! If you tuned into Part 1, you know what Wendy is all about, but if you didn’t… Wendy is an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development.  In this episode, we’ll...

It’s part 1 of our special 2-part series! In this episode, we sit down with Wendy Weiss— the Queen of Cold Calling, and an author, speaker, sales trainer, and so much more! Wendy’s track record is impressive— she’s recognized as one of the leading authorities on lead generation, cold calling, and new business development!  Wendy is passionate about helping her clients speed up their sales cycles,...

Digital marketing agency Flying V Group takes a multi-pronged approach to boosting traffic, leads, and sales for its clients, encompassing SEO, paid search, social media, content marketing, and more.    Robb Fahrion, co-founder, partner, and SEO lead, says their main goal is to build a digital marketing strategy that drives growth. And if there is anything that remains constant in digital marketin...

In this episode, we launch our new series: Polishing Your Digital Marketing! This series is aimed at helping business owners overcome digital marketing related challenges and identify opportunities. You’ll join Steffen and Shawn in a casual discussion about digital marketing topics you’re always wondering about— and leave feeling informed and empowered to make marketing decisions in your business....

In her work as VP of Client Strategy at digital marketing agency Transistor, Lindsie Nelson focuses mostly on SEO, using search trends and keywords to develop content that drives traffic.    One thing she says digital marketers and their clients must never forget is that content can’t just speak to search engines – it needs to connect with people in a meaningful way as well so that they get the in...

Does your marketing actually engage your potential customers? Elevate My Brand CEO Laurel Mintz says that too many companies have embraced digital marketing but have forgotten the basics of how to connect with their target market.   Laurel says it’s all about being “real”… sometimes even outrageous… and you have to combine online efforts with real world engagement to effectively build your brand. ...

Copywriter and comedian Lianna Patch is on a mission: to inject humor into your marketing to make it more engaging, actionable, and profitable.   Humor shouldn’t be used in all industries, of course. But Lianna says you’d be surprised in which niches prospects are open to having their funny bones tickled a bit.    It’s not all fun and games. Humor in sales copy goes a long way to building strong,...

LinkedIn is the easiest social network to go viral on, says AJ Wilcox of B2Linked. And that means it has tremendous potential to expand your business’s organic reach. But to make this free marketing method work, you have to take a very specific approach, adds AJ.    In part 1 of this interview, AJ highlighted the advantages of LinkedIn over Facebook and Google, the best ad formats, and why this bu...

Even though LinkedIn advertising can be incredibly effective for certain industries and businesses, not many agencies specialize in serving clients using this social network.    There’s no better authority to speak with than AJ Wilcox, of B2Linked, who, at one point, managed five of LinkedIn’s top 10 ad customers.    Like with many ad networks, being effective on LinkedIn is all about getting qual...

Elisabeth Willits, a senior content marketing specialist with AWeber, is back again sharing her top tips for email marketing based on the data she’s gleaned about what works and what doesn’t based on sending out millions of emails.    In the first part, we talked about why email marketing is the ideal way to grow an ecommerce business. We also cleared up some misconceptions about email that all to...