Per My Last Promo

How a $15 quiz ad got a sale in 4 hours (and what the data revealed about cold traffic) Danielle shares the behind-the-scenes of her recent cold traffic ad experiment for The Offer That Pays Off course, running quiz ads to a completely cold audience. From tracking issues in the first 24 hours to discovering which creative hooks actually converted, she breaks down the real numbers, what worked, wha...

📥 Grab the Frontline Playbook: What's Kwadwo testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next How a $37 quilting workshop generated $17.5K in revenue (and converted profitably to a $497 mid-ticket offer) Kwadwo breaks down his third successful workshop launch with a quilting client, revealing how strategic ad creativ...

How I 85% increased launch revenue with 100 fewer subscribers by testing messaging angles and new upsell in REAL-TIME Danielle pulls back the curtain on her recent launch of The Opt-In That Pays Off program , sharing how she nearly doubled her previous launch results despite having a smaller email list. This wasn't a typical rinse-and-repeat launch—it was a testing ground for messaging angles,...

📥 Grab the Frontline Playbook: What's Sheri Moist testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next How astrology-guided timing took a webinar conversion from 7% to 50% Sheri Moise, business astrologer and strategist, shares how she helped a client transform their webinar performance by aligning launch timing and mess...

📥 Grab the Frontline Playbook: What's Tony testing next based on this campaign? Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next Tony from Intentional Spark shares how his client in the productivity space transformed their tripwire funnel from barely breaking even (70% return on ad spend) to 1.4x ROAS through strategic funnel optimization and creative t...

You've seen the hot takes: "Lead magnets are dead!" Usually followed by someone selling you a $27 tripwire instead. But if lead magnets are so dead, why are successful business owners still using them? Why are my clients still getting immediate sales from them across 15+ niches and price points from $47 to $5K? In this solo episode, I'm breaking down: Why the "lead magnets a...

📥 Grab the Frontline Playbook: What's Melissa testing next based on this campaign?  Get the running doc of every guest's next moves → https://danielleklemm.kit.com/next How a $27 two-day workshop turned into a $400K launch (and why the $7 version flopped) with Melissa Litchfield of Litchfield Media Co. Melissa's crafting client tested the same 2-day workshop at $7, $17, and $27. The c...

Welcome to the new season Per My Last Promo, the marketing podcast where we skip the bios and go straight to the receipts. Every episode showcases a verified result or client win from the last year, plus the behind-the-scenes strategy you'd normally have to pay to access. This is frontline intel from people actually running campaigns right now. First episode drops in. February :)

If you're reading this before August 9th, get $150 off and a 1:1 sales page audit from me when you join Fix My Sales Page Bootcamp: https://www.danielleklemm.com/bootcamp

After weeks of building, editing, and second-guessing… the Fix My Sales Page Bootcamp is finally ready. The sales page is live. The course content is prepped. The launch is (mostly) mapped out. So why does it feel so strange to be done? In this Growth Diaries episode, I’m sharing what it actually took to get this program to the finish line and what I didn’t expect to feel once I got there. From re...

In this storytime episode, I’m pulling back the curtain on a real client scenario from when I ran a funnel and ads agency where two nearly identical programs (let’s say bookkeeping for business owners) launched to the same exact audience using the same exact ad targeting.  One offer took off. The other… flatlined. Here’s the thing: it wasn’t the price. It wasn’t the visuals or sales page leng...

Special Edition: Client Growth Diaries with Nina, She Knows SEO Nina Clapperton is one of those business owners who has lived enough lives both on and offline that she can do anything with enough spite (her words, not mine - Check out her episode on the podcast for that story) She has launched dozens of offers, all at different price points with relatively great success from her connection wi...

In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp. I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter. You’ll hear what happens when...

Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp , how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out. You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the or...

Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length. Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025/2026. Whether you’re creating a new sales page or optimizing an existing one, understanding the ideal length can signifi...

What if you could grow your email list by nearly 3x without spending a dime on ads? Rebecca of Three Groves Marketing,  Marketing Measurement & Meta Ads Strategist,  shares how she leveraged collaborations, from bundles to summits, to build her list, increase engagement, and drive long-term results. Connect with Rebecca: Instagram | Website Resources Mentioned: Download the Checkout...

Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place! In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about doing "all the things" but understanding which vehicle aligns with you, your audience, and t...

Your emails should do more than deliver discounts. Shlesha Pandey, founder of Banyan Agency, dives into how segmentation, empathy, and strategic flows can turn email marketing into your business’s biggest revenue driver. Connect with Shlesha: Instagram | Website Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions. Learn more ab...

Unlock the secrets to creating high-converting landing pages that seamlessly connect and prime your audience for immediate action in this game-changing episode. Join me as I reveal the four often overlooked elements of landing pages that can significantly increase your conversions, but are unfortunately placed low on the totem pole. Resources Mentioned: Download the Checkout Page Optimization Temp...

Creating content without strategy is like building a house on sand. Nina Clapperton of She Knows SEO joins me to share her proven blog growth framework, from zero-volume keywords to content silos, and why your blog deserves more than ‘good enough.’ Connect with Nina: Instagram | Website Resources Mentioned: Download the Checkout Page Optimization Template to help reduce abandoned carts and boost c...

Looking for lead magnets that actually convert? In this episode, I’ll share 7 powerful lead magnet ideas that will get leads ready to buy, specifically designed for coaches. Whether you’re a business coach, wellness coach, or life coach, these lead magnet strategies will help you attract and nurture leads who are eager to invest in your services. Discover how to create lead magnets that not only g...

Your website isn’t just an online placeholder—it’s the foundation of your marketing strategy. Amber of Maevan Marketing, SEO Expert & Brand Designer,  shares how to use Google SEO to turn your website into a business asset, attract your dream audience, and create long-term growth. Connect with Amber: Grab her Free Guide, 6 Tools You Need to Start SEO! Instagram | Website Resources Mention...

Discover the hidden gem of your sales page that can make or break your conversions in this eye-opening episode. While most people focus on the headline and testimonials, I'll reveal the most overlooked and underutilized section that can instantly boost your sales without changing anything else about your offer or sales experience. Dive into the power of the "What You Get" section, the summary of t...

Pinterest isn’t just a visual playground—it’s a search engine built for business owners. Amy of Amy Time-VA, Pinterest Manager & Consultant, demystifies how even service-based businesses can thrive by using realistic visuals, strategic pin variations, and targeted keywords. Plus, we dive into the latest Pinterest AI updates, why URL destinations matter, and how to track what’s driving the most...

In this solo episode of Per My Last Promo, Danielle dives into why your funnel might not be converting as expected and how testing it with the right traffic source can make all the difference. Using a client case study, she highlights the importance of not jumping to conclusions about your lead magnet or messaging until you’ve properly tested it with your target audience.   Key Takeaways: &nb...