People of Performance Podcast

PPC Isn’t a Silver Bullet: Winning with Conversion, Tracking & Smarter Offers (ft. Mike Marshall, Evolution Digital)In this episode, Mike Marshall from Evolution Digital discusses why PPC can’t “fix” a business and the common misconception that more traffic alone solves growth. He explains how effective Google Ads work now extends beyond the platform into competitor analysis, landing page and...

George Morrison (Recognise Media) on Social Media Marketing, Trends, TikTok Growth & Building a Creative AgencyOn tour at Cheshire Podcast Studio, the host interviews George Morrison of Recognise Media (formerly Flownamix), the long-time behind-the-camera producer of the podcast, about his agency’s work in social media marketing, video, photography, drone, and podcasting. George shares his pat...

Helen Tudor on Honest Marketing, Effortlessly Attracting New Clients, and LinkedIn Growth - Ep 107Podcast host James welcomes entrepreneur Helen Tudor ( https://helentudor.online/ ), whose free five-day LinkedIn challenge helped him land a client after redundancy just before COVID. Helen shares her path from grey-hat SEO link building at a Manchester start-up to running a successful digital agency...

Software Escrow for SaaS: Business Continuity, UK Data Sovereignty & Real-World Cyber Attack Lessons (Chris Edge & Mark Ryan)The hosts discuss software escrow and SaaS continuity with Chris Edge (Edge IT- https://edgeitsystems.com/ ) and Mark Ryan (SES Secure - https://www.ses-escrow.co.uk/ ), explaining how escrow has evolved from storing on‑prem source code to safeguarding SaaS by also c...

Reputation & Crisis Management: Owning the Narrative, Social Media Scandals, and Cyberattacks (with Alex Moore)We welcome returning guest Alex Moore, a crisis communications expert, to discuss reputation management through recent public scandals and corporate crises. They use examples including a viral Coldplay “caught in the act” incident, Prince Andrew’s BBC interview and the resignation of...

Steve Lowndes on What’s Going Wrong in Sales: Stop Pitching, Start Challenging, and Create UrgencyIn this podcast episode, returning guest Steve Lowndes explains his credibility as a sales trainer through 30+ years in sales, 15 years working with businesses and sales teams, experience with tens of thousands of salespeople, and co-authoring Transformational Selling with Bryn Thompson. The discussio...

In this episode we're joined by Ann Marie Barlow, founder of ModYu ( https://modyu.com/ ) and creator of HT4, the first scalp care system built exclusively for hair transplant patients, a revolution in hair transplant aftercare. Born into a family of hairdressers, Ann Marie's passion for hair loss began during her time working with Trevor Sorbie and completing the My New Hair course. In th...

In this episode, we sit down with Nick Wroe, Founder and Sales Director of Platform81, an award-winning digital marketing and design agency based in Stockport. With over 18 years of experience helping businesses craft powerful digital strategies, Nick shares what it really takes to build a brand that people want, not just one they settle for. We dive into:How Platform81 grew from the ground up int...

Living Life as a “Cricket Widow” with Liv Bythell | Building the Cricket Widow Club CommunityIn this podcast episode, Liv Bythell shares how she started her Instagram “Livstyle Lifestyle” (https://www.instagram.com/livstylelifestyle/) nearly two years ago after changing jobs from being a PE teacher and during a challenging period that included counselling and navigating an eight-year relationship...

Comedian Justin Moorhouse on Comedy as a Business, ADHD, Phoenix Nights & Building an Audience TodayIn this podcast episode, the host interviews comedian Justin Moorhouse (known for Phoenix Nights/“Young Kenny”) about comedy as a business and how it has changed. Justin outlines his current work mix-tour shows, clubs, podcasts, brand work, voiceovers, and corporate hosting. He discusses imposte...

Episode 99 is a special one. I sit down with Gareth Jones and Saif Fouda, Co-founder of SAQAYA ( https://saqaya.com/ ), the nearshore product engineering company putting Egypt firmly on the global tech map. We dig into how SAQAYA is delivering world-class engineering talent at a fraction of Western European costs, why Egypt is set to become the go-to nearshore destination, and what it really takes...

Andy Kind is one of the UK's funniest comedians, but there's a lot more going on beneath the punchlines. In this episode, we sit down with Andy for a wide-ranging conversation covering his comedy career, life behind the mic, his writing, and a whole lot in between. Expect laughs, honesty, and the kind of chat you wish you could have down the pub.🎙️ Subscribe so you never miss an episode👍...

In this episode, we're joined by Michael Ross, multi-award-winning author of The Wand Chronicles and Just Five More Minutes, founder of fitness brand KETTFusion, actor, martial artist, and internationally exhibiting fine artist. Michael shares the story behind Just Five More Minutes, his award-winning audiobook about losing his wife to murder in 1994 and navigating grief as a single father thr...

In Episode 96 of the Manchester SEO Podcast, we’re joined by Damian Todd (Obi), ex-Marine, leadership coach, and Brazilian Jiu-Jitsu practitioner. Damian shares lessons from his time in the military, how discipline and mindset translate into leadership and business, and why he’s taking on the incredible challenge of grappling for 24 hours straight for charity. We talk about:• Leadership lessons fr...

In this episode, we sit down with Stephen “MR SOS” Solademi, entrepreneur, SEO expert, and Managing Director of SOS Creativity, to talk about crafting success in the SEO industry. Stephen shares his journey into digital marketing, building an SEO agency, and the mindset and resilience required to succeed in one of the most competitive industries online. With years of experience helping businesses...

In this episode, I sit down with David Kelly, founder of Sales Union, to talk about what really drives success in modern sales: relationships. The thumbnail says it all, "Building Relationships in Sales" but we go much deeper than that. David shares practical insights on:Why relationship-building beats transactional sellingThe truth about prospecting in today’s marketThe problem with “la...

In this episode, I’m joined by Caroline Monk, Senior Partner at Menzies LLP, for a timely and insightful conversation on the disruption reshaping the accountancy industry. We explore how the profession is evolving beyond traditional compliance work and moving towards a more advisory-led, tech-enabled future. Caroline shares her perspective on leading through change, adapting to digital transformat...

In this episode we’re joined by Richard Phillips, Business Partnerships Lead at Manchester Community Central (https://manchestercommunitycentral.org/) an organisation dedicated to strengthening voluntary, community and social enterprise (VCSE) networks and connecting them with local businesses in meaningful, sustainable ways. Richard shares his insights on how commercial businesses and the volunte...

In this episode, we’re joined by Dog Behaviourist, TV Presenter Jo Rosie for a fascinating, no-nonsense conversation about what our dogs are really trying to tell us. Jo shares insights from years of hands-on behaviour work and television experience, breaking down common myths around dog behaviour, reactivity, training, and the human habits that often get in the way. We talk about real-world chall...

In this episode, we sit down with Wayne Jones, whose career journey is nothing short of extraordinary. Wayne began his career as an apprentice and went on to run a $4 billion company in Germany, proving what’s possible with the right mindset, opportunity, and determination. Along the way, he has become a powerful advocate for apprenticeships, employing over 1,000 apprentices and being awarded an O...

Before Christmas we sat down with Rob Artingstall, Director of Physiotherapy at ProJuvenate ( https://projuvenate.co.uk/ ) and Head Physiotherapist for England Rugby League, for a brilliant, no-nonsense chat. We dive into the realities of keeping professional rugby league players fit through an intense international series straight after a full domestic season, how injury risk is actually managed...

In this episode, we sit down with Ashley Boroda ( https://www.ashleyboroda.com/ ) to explore the principles behind IMA communication training and how it helps individuals and teams communicate with clarity, intent and impact. We discuss what IMA actually is, how it develops better awareness, responsibility and decision-making, and why communication often breaks down in professional environments. A...

In this powerful episode of the Manchester SEO Podcast, we sit down with Dan Jones, one of the UK’s most dedicated strongman competitors, to talk about strength, sacrifice, and resilience. Dan opens up about his journey in strongman, the brutal realities of elite competition, and the moment that changed everything, the in-competition accident where both knee tendons ruptured during competition. We...

Welcome back to the show! In this episode, we sit down with Darren Jamieson, host of The Engaging Marketeer Podcast (@EngagingMarketeer) and Founder of Engage Web ( https://www.engageweb.co.uk/ ) for a deep-dive conversation that’s equal parts insightful, honest, strategic, and downright entertaining. We cover:✨ Personal stories from Darren’s life and career that shaped his approach to marketing...

This week we have Gill on the Podcast. Gill is a Special Educational Needs & Disability (SEND) Director at a Pupil Referral Unit (PRU), and this space is dedicated to supporting children, young people, families, and professionals in the world of SEND and alternative provision. Here you'll find:🌟 Insights into SEND strategies and inclusive practice🎓 Guidance for supporting learners with c...