People of Packaging Podcast

Welcome to another episode of the People of Packaging Podcast, recorded live right here at the Label King Studios in Salt Lake City. I am your host, Adam Peek, and today we are diving deep into the future of packaging design, consumer psychology, and artificial intelligence. Our guest today is Ankit Dhawan, the founder of Bluepill.ai. Ankit has an incredible background, moving from India to the Un...

Hey packaging people! I don’t think I’ve ever been more excited to just completely packaging-nerd out on an episode! Today, I am honored and blessed to be joined by Tatiana Chamorro, the CMO and founding team member of Toucan Cocktails. Not only is she a seasoned marketing pro and entrepreneur, but she’s also a fellow podcast host! In this episode, we dive deep into some of the most innovative pac...

Welcome to another episode of Beyond the Dieine, hosted by Tom Seymour from Bison Bag! In this episode, Tom sits down with his close friend Dr. Juan Salinas, a doctor of food science, master of sports nutrition, competitive bodybuilder, and the brilliant founder of Pnuff Crunch. Juan shares his incredible journey from engineering to formulating iconic snacks for global CPG giants, before taking a...

DO NOT MISS OUT ON THE GS1 CONFERENCE IN LAS VEGAS, JUNE 9-11 . Register by clicking the link! Get out your glasses, packaging nerds! 🤓 In this episode of the People of Packaging Podcast, host Adam Peek sits down with Ned Mears, Senior Director of Global Standards at GS1 US. They dive deep into the massive industry shift from traditional 1D barcodes to multi-dimensional 2D barcodes—coined “Sunris...

Ever wonder why that protein shake has a “Supplement Facts” panel instead of “Nutrition Facts”? Or why your favorite craft soda’s label layout looks a very specific way? It is not just design—it is federal law. In this episode of the People of Packaging Podcast, Adam Peek sits down with Lauren Rockteacher, the founder and principal reviewer at Proof and Panel. With a background in food science and...

Episode Title : Grow-NY with Jenn Smith Host : Adam Peek Guest : Jenn Smith, Director of Food and Ag Innovation Programs at Cornell University and Director of Grow-NY Summary : In this episode, Adam sits down with the multi-titled Jenn Smith to talk about all things food, agriculture, and innovation in Upstate New York. Jenn dives into the Grow-NY competition, a $3 million business competition tha...

In this episode of the People of Packaging podcast, Adam Peek sits down with Kate McLamb and Lauren Alexander , the visionary co-founders of Sistine Spritz . They dive deep into how they built a brand that’s about much more than just a drink—it’s about “romantic rebellion,” community, and intentional design. The Vision Behind the Spritz 🎨 Kate and Lauren didn’t just set out to make another bevera...

Show Notes: Beyond the Dieline with Keith McCullough In this episode of Beyond the Dieline , host Tom Seymour sits down with Keith McCullough, the founder of Junebar , to discuss his fascinating pivot from a 20-year career in video game development to the world of CPG 🎮➡️🍏. Keith shares the “level-up” moments and the glitches he faced while building a brand focused on clean, fiber-rich, and func...

This week on People of Packaging , we’re coming to you from the CERM User Group in Dallas, Texas! 🤠 I’m sitting down with Trent Bremer , the VP of Operations & Finance at Grand Rapids Label . Trent isn’t just a numbers guy; he’s helping steer a company that’s been around for a staggering 142 years . We dive into what it’s like to maintain a family legacy that is now entering its 5th generation —a...

I had such a blast recording this episode. It’s not every day you get to talk about a brand that is both deeply committed to the planet and also named… well, Big Dick’s Banana Whiskey . I’m joined by a repeat guest, the brilliant Manya Rubinstein , CEO of Isco Spirits and Providence Distilling . If you missed our first conversation back in 2024, go check out Episode 295 . But today, we’re talking...

Note from Adam - This episode was prerecorded on January 26, 2026 as noted with the conversation about the snow storm. A lot as happened in the Middle East since this recording. There are some very powerful segments like this one about the importance Benita places on bridging cultural and political differences around the table: Enjoy the episode! 🧀 Beyond the Dieline Ep. 2: From Pharma Sales to S...

It was a blast having the “MIS King” himself, Esteban Garcia from CERM , in the studio! We dove deep into the belly of the beast: MIS implementation. If you’ve ever switched software, you know it’s not just “plug and play”—it’s a journey. Here are the highlights and key takeaways from our conversation: 🎙️ Key Takeaways from the CERM On-Site Session * Why CERM? It wasn’t about the sales pitch. It w...

It was a total blast recording this episode with Evelio Mattos and the incredible founders of Perro Verde Mezcal , Juan Santiago Rodriguez and Mariana Carvajal . This wasn’t just a conversation about spirits; it was a masterclass in how brand story, heritage, and “un-compromised” design come together to create something truly rare—or as they say in Spanish, a Perro Verde . 🎧 Episode Summary In ou...

Hey, packaging fam! Adam Peek! I just had a total “fanboy” moment listening back to this conversation between my good friend Tom Seymour and the absolute powerhouse that is Jessica Kwong. If you aren’t following Jessica yet, fix that immediately. She’s a Cornell food scientist turned founder who is literally redefining what’s possible in the CPG space with Jack & Friends Jerky and Moka Energy . To...

🎙️ Show Notes: The “Prepackaged” Truth Behind the MCC Bankruptcy What is going on, everybody! Welcome back to the People of Packaging. Today, we’re digging into the weeds of one of the biggest stories in the industry right now: the Multi-Color Corporation (MCC) Chapter 11 filing. Last week, I made a post that stirred up a bit of a hornet’s nest. I got a lot of “Adam, you didn’t do your research” c...

People of Packaging Podcast: Rooting Your Sales Journey in Truth In this episode, host Adam Peek takes us on a deep dive into his new book, Sales Exegesis: A Pastor’s Journey into Packaging Sales . Drawing from his unique background as a pastor and his decade-plus career in the packaging industry, Adam explores why so many sales professionals feel disconnected from their work and how to find digni...

Guest: Tom Seymour, CPP, Business Development and Marketing Manager at Bison Bag & Founder of Moka Energy Host: Adam Peek Episode Overview In this intro to Tom Seymour, new host of the “Beyond the Die Line” series, Adam Peek sits down with Tom Seymour to discuss the human side of the packaging industry. Tom shares his journey from a “C-student” football player to a certified packaging professional...

The People of Packaging: How Wims! is Changing the Game In this episode of The People of Packaging , host Adam Peek sits down with Lauren Miller , co-founder of Wims! , to discuss their innovative approach to beverage packaging and the cannabis industry. Lauren shares the fascinating story of Wims!, from its family roots in North Carolina to its unique portable packaging solution. One note, they d...

🍪 Episode Highlights: From Dorm Room to the “Diner-Retro” Shelf Sabrina Clebnik isn’t just baking brownies; she’s re-engineering the entire consumer experience in the cannabis space. In this episode, we dive into how she turned a college pivot into Clebby’s , a brand that’s solving the two biggest headaches in edibles: predictability and shelf-life . 🛠 The “A-Ha” Moment: The Kit Strategy Sabrina...

Hey everybody! Welcome back to another rad-tastic episode of the People of Packaging podcast. Today, I’m sitting down with Jamie Lo, the co-founder and CEO of Laibl . We’re diving deep into the massive “chasm” that exists between legacy packaging manufacturers and the modern brands who need them. If you’ve ever felt like procurement is a slow-moving dinosaur, this episode is for you. Jamie is buil...

Before we get to the show notes, please go pick up a copy of my new book, Sales Exegesis, available on paperback and Kindle TODAY! 🤖 AI, “Augmented Intuition,” and the Future of Packaging w/ Xavier Joseph Hello everybody! Welcome to another episode of the People of Packaging Podcast, coming to you live from the Label Kingdom! 🦆👑 Today, we are doing something a little different. Instead of just...

What’s up, everybody! Today is a huge day, December 5, 2025. I’m recording and releasing this on the exact same day because I just couldn’t wait to share the news: my new book, Sales Exegesis: A Pastor’s Journey into Packaging Sales, is officially out! In this episode, I’m pulling back the curtain on how this book actually came to be. I’m a verbal processor (you guys know I talk better than I type...

Welcome back to the mic, Adam Peek here! That was a fantastic chat with Clara and Benoît from Lactips . They’re doing some seriously innovative stuff over in France, tackling the microplastics problem head-on with a bio-based, water-soluble, and fully biodegradable material made from milk protein . If you’re in the packaging space, this is the kind of game-changing innovation you need to be paying...

🎙️ About the Episode In this must-listen episode, The Label King, Adam Peek, welcomes Tom Stone, Senior Packaging Development Controller at Bakkavor , one of the world’s largest fresh prepared food manufacturers. The conversation pivots from the emotional narrative of sustainability to the objective data required for real-world change. Tom shares insights from the UK, which is ahead of the curve o...

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