Penny Linn Podcast

This week on the Penny Linn Podcast, we're joined by Missy of Classically Missy — Collective designer, mom of three, and one of the sweetest voices in the needlepoint community. 💙🪡 Krista and Missy chat about how a move to West Texas and a love of creativity led her to discover needlepoint, what it was like stitching before the hobby exploded online, and how she made the leap from stitcher to de...

This week on the Penny Linn Podcast, Krista kicks things off with a solo update on the highly anticipated Eric Carle collection launch, plus a candid conversation about the current state of the needlepoint industry. From production timelines and growing demand to what’s happening behind the scenes with canvases, she shares an insider look at the challenges and excitement shaping the industry right...

This week on the Penny Linn Podcast, Krista kicks things off with a solo update and all the behind-the-scenes details from the opening of our new New York store 🗽✨ Then, she’s joined by her longtime friend Lita of Nashville Needlepointer — the finishing expert who has built an incredible business in the needlepoint world. Krista and Lita chat about how Lita grew her finishing business, built her...

This week on the Penny Linn Podcast, Krista sits down with Collective designer Natalie of Everyday Natalie Jane! 🪡✨ They chat about how she found needlepoint, designing some of the community’s favorite canvases, life in Birmingham’s booming stitch scene, and the story behind her iconic Christmas Countdown canvas. Natalie also opens up about stitching through grief, finding comfort in creativity,...

In this episode of The Penny Linn Podcast , Krista is recording on the go from needlepoint market — joined by Emily, Dylan, and Olivia for a chaotic, behind-the-scenes look at what it’s really like to shop market. They break down their real-time haul , sharing what they bought, what they missed, and how they decide what actually makes it onto the Penny Linn site — plus a fun side conversation on D...

In this episode of The Penny Linn Podcast, things start a little differently — Krista is on vacation, so her mom steps in to kick off the episode with a special guest intro before handing things over. Then, Krista is joined by Sydney, the founder of The Checkered Canvas. Our newest addition to the Penny Linn Collective, whose path to needlepoint is anything but traditional. From growing up riding...

In this episode of The Penny Linn Podcast , Krista records live from New York City, sharing a behind-the-scenes look at Penny Linn’s Times Square billboard and a sneak peek at the upcoming NYC storefront! Then, she’s joined by Bridget, Senior Manager of Licensing and Logistics and one of Penny Linn’s earliest team members. Bridget shares her journey from advertising to joining Penny Linn in its ea...

In this episode of The Penny Linn Podcast , Krista kicks things off with a quick life and business update, recapping the recent Mackenzie-Childs launch and sharing a behind-the-scenes look at prepping for Penny Linn’s New York City store opening — including a Times Square billboard moment. Then, she’s joined by Stephanie, founder of Spellbound Stitchery, for a conversation about building a creativ...

In this episode of The Penny Linn Podcast , Krista kicks things off with a candid solo update — and a big milestone. She shares the surreal experience of Penny Linn being featured in Forbes , reflects on the emotional high of that moment, and opens up about the challenges that came with it. Krista also gives a deep dive into the current state of the needlepoint industry, breaking down the unpreced...

In this episode of The Penny Linn Podcast , Krista kicks things off with a behind-the-scenes update during a busy launch week at Penny Linn. She shares what it was like watching the highly anticipated Eloise collection sell through in real time and recaps a recent Eloise-themed event at The Plaza that brought the needlepoint community together for tea, shopping, and stitching. Then, Krista is join...

In this episode of The Penny Linn Podcast , Krista kicks things off with a solo life and business update. She shares a behind-the-scenes look at a recent Penny Linn photoshoot at the iconic Eloise Suite at The Plaza, where the team spent the day capturing content for the upcoming collaboration. Krista also celebrates hitting 100,000 followers on Instagram, reflects on how quickly the needlepoint w...

In this episode of The Penny Linn Podcast , Krista starts with a quick solo update from a very busy week behind the scenes at Penny Linn. She shares what’s currently going on in the business — including prepping for an exciting Eloise at The Plaza collaboration shoot in New York City and gearing up for the launch of a new Penny Linn Collective designer. Krista also gives listeners a glimpse into t...

In this episode of The Penny Linn Podcast , Krista kicks things off with a solo intro, sharing a candid life and business update. She reflects on what’s currently happening behind the scenes at Penny Linn — from the realities of managing growth to navigating the constant balancing act of motherhood and entrepreneurship. Krista also touches on the season she’s in right now: refining operations, mak...

In this episode of The Penny Linn Podcast , Krista sits down with Caroline, founder of Atlantic Blue, for an honest and energizing conversation about building a business while working in corporate America — and what it really takes to make the leap. Caroline shares her journey from CPA at Deloitte to full-time needlepoint entrepreneur, including how she balanced Big Four accounting with launching...

In this whirlwind episode of the Penny Linn Podcast, Krista pulls back the curtain on one of the biggest transitions in Penny Linn history: turning on their brand-new warehouse fulfillment system — and surviving the chaos that came with it. After years of shipping orders out of the back of the Rowayton flagship store, Penny Linn officially flipped the switch to warehouse fulfillment. What was supp...

Krista opens up about how overwhelmed she’s been lately and what it’s taken to get the Penny Linn Podcast and business back on a more regular rhythm. Fresh off a visit from her mom (Penny Linn’s unofficial team MVP and resident mahjong/needlepoint queen), she shares a peek into the Penny Linn universe: candy collabs inspired by her mom, new Tootsie finishing arriving in the shop, upcoming Eric Car...

This week’s episode is a candid, behind-the-scenes look at what happens when a high-growth business hits friction—from delayed launches and supply chain strain to team transitions and leadership pressure. Krista opens up about a particularly tough week that forced her to confront the weight of self-imposed expectations. With multiple licensed launches (including Tootsie, Eloise, and Eric Carle) pu...

In this candid, end-of-year episode of The Penny Linn Podcast , Krista LeRay sits down during the in-between week after Christmas to share a wide-ranging update on life, business, and what’s ahead for Penny Linn. From warehouse transitions and restock delays to exciting hires, collaborations, and the upcoming New York City store, Krista offers an honest behind-the-scenes look at what it takes to s...

In this solo episode of the Penny Linn Podcast, Krista shares a major business update — Penny Linn is officially opening its second store in New York City. 🎉 From warehouse growing pains and fulfillment challenges to massive licensing wins and long-term brand vision, Krista pulls back the curtain on what it really looks like to scale a creative business in real time. She covers: Why Penny Linn is...

In Episode 3 of the Penny Linn Podcast , Krista sits down with Emma , the creator behind the fast growing needlepoint account What’s The Stitch. What starts as a casual chat quickly becomes a fun, honest look at how Emma built her presence in the needlepoint world by blending humor, authenticity, and a love for stitching. Emma shares how she first fell in love with needlepoint and why she decided...

In the latest episode of the Penny Linn Podcast , Krista Leray shares big updates from her growing Connecticut needlepoint brand, including hitting the $1 million sales milestone and plans for expansion. From warehouse hunts to creative product launches, Krista gives an honest peek behind the curtain of running a modern retail and e-commerce business. She’s joined by Morgan Julia , founder of Morg...

In the inaugural episode of the Penny Linn Podcast, Krista shares her journey of starting and growing her needlepoint business, Penny Linn. From the initial idea to the challenges faced during the pandemic, she discusses the milestones achieved, including a million-dollar month and successful collaborations with brands like Tootsie and Eric Carle. Krista reflects on the impact of social media on s...