Peace and Profit for Therapists

In this episode of the  Peace and Profit for Therapists Podcast , Calvalyn Day takes on the comfortable cage, the in-between place where your full-time job pays just well enough that leaving feels reckless, even though you know your time as an employee is over. If you've decided you want to be full-time in your private practice by 2027, this is exactly what she'd coach you to do to get the...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day unpacks the 90-second gas station video about private equity and youth sports that pulled in nearly half a million views, and the one question almost nobody in the comments asked: who owns the field? Then she connects it directly to Headway's new $9.99 per-session fee for therapists. Calvalyn breaks down the differenc...

In this episode of the  Peace and Profit for Therapists Podcast , Calvalyn Day shares what she found after spending a weekend auditing therapist websites and digital footprints. The verdict: a website alone isn't enough. For most therapists, a website, a Psychology Today profile, and an EHR listing are the only places their name shows up online. That's a limited footprint, and it's costing them cl...

In this episode of the  Peace and Profit for Therapists Podcast , Calvalyn Day opens with a job posting she just saw in her community: a full-time, fully licensed clinician for $30 an hour. It's not an outlier. It's a signal. Last year Calvalyn said the hustle-and-grind private practice wouldn't survive 2026, and practices are closing. Now she's looking ahead to what will change ho...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day calls out the therapist who has told herself "this is the year" for the last two, or even three, years running. You have the full-time job with the steady paycheck and the benefits. You also have the LLC, the website, maybe the business cards, a private practice that exists on paper but is no closer to becoming...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day opens with the response to a post that went semi-viral: her take on why most therapists shouldn't rush back to grad school. Not because education is bad, but because for most degrees, the ROI simply isn't there. That question, what's the actual return on this decision, becomes the spine of the episode as Calva...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day breaks down why a group practice owner with close to a quarter-million dollars in annual revenue still felt completely broke, and why that story is so much more common than you'd think. Calvalyn covers the difference between gross revenue and actual take-home income, why "schmedium" group practice owners (th...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day answers the question she gets in her DMs and comments at least once or twice a week: how do you actually break into consulting and contract work as a therapist in private practice? She's signed four, five, and six-figure contracts, both as an individual and through her group practice, and this episode walks through ex...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day introduces a term she couldn't wait to bring you: quantum purgatory. It's not clinical, not scientific, it's the pop-psychology name for the space between where you used to be and where you're trying to go and all of the messy, complicated feelings that go with it. If you've ever felt too far along to...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day breaks down an offer landing in a lot of therapist inboxes right now: $70 to $150 a session to become a contracted “group practice owner” of a well-funded national platform, no admin headaches, built-in referrals, nationwide coverage. It sounds like the shortcut. But should you take this offer at face value or dig a littl...

In this episode of the  Peace and Profit for Therapists Podcast , Calvalyn Day breaks down a viral Facebook post where a therapist asked a group of over 50,000 strangers whether she should charge a late cancellation fee to a client, after she herself had cancelled sessions due to a family member's death. The post drew over 400 responses, and the overwhelming consensus surprised Calvalyn: waive...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day opens with two moments from her week that crystallized a pattern she sees constantly in her work with practice owners: a respected colleague who has sat on a finished book manuscript for a year because it's not “just right” yet, and a comment on one of her videos from a practitioner convinced she has nothing worthwhil...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day pulls up a note she took in 2022 at the Goldman Sachs 10,000 Small Businesses Summit, from a talk by Emma Greed: "When the world changes, your business has to change. The worst thing that you can do is stand still." Calvalyn admits she didn't know why that line stuck with her back then, but in 2026, with the...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day takes you back to Friday nights on the couch, watching Shark Tank and Tuesday nights with The Profit. She marveled at how entrepreneurs made million-dollar decisions in minutes, instant math on valuation, equity, and risk. Nearly a dozen years and two business incubators later, she realized what she was actually watching:...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day opens with a post that stirred up her page: if you are willing to sacrifice yourself for your clients, who will they have left once you're done? She unpacks why the debate over raising rates, going cash pay, or diversifying revenue is over, because the industry no longer allows practice owners the luxury of staying fu...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day opens with a claim that stings: you are not making more money because you care more about your clients than you do yourself.  From there, Calvalyn traces this pattern back to an industry-wide upper limit problem: private practice owners, community mental health centers, and clinicians have spent years accepting insurance...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day goes straight to the source of why so many licensed clinicians end up financially stuck in private practice, and it has nothing to do with their clinical skills. It's the business education they never received.   Calvalyn shares her top seven things grad school should have taught you but didn't, covering per-sessi...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day goes live, and turns the whole thing into a masterclass. She opens with a single number: $30,000 a month. Not because it sounds impressive, but because it's the number where things actually change, where therapists stop rationing their time, stop worrying about taxes, and start building something that doesn't coll...

In this episode of the  Peace and Profit for Therapists Podcast , Calvalyn Day makes a big announcement, and uses it as a mirror for every practice owner who has quietly given up on their goals halfway through the year. Calvalyn connects that moment to Gay Hendricks' upper limit concept from  The Big Leap  the unconscious zone of comfort our minds build around what we are allowed to have, and...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day addresses two of the most disruptive announcements private practice owners have faced in recent memory, both from Aetna, and makes the case for why the right response is not fear, but a proactive, structural shift in how you run your business. If you're a licensed private practice owner who has been waiting for the ri...

In this episode of the  Peace and Profit for Therapists Podcast , Calvalyn Day tackles a very real issue for private practice owners, how to defend the business that they're building by identifying leaks in the model. This episode names three structural holes draining private practice revenue and offers solutions. Calvalyn breaks down how insurance clawback contracts work, what CPT code docume...

In this episode of the Peace and Profit for Therapists Podcast, Calvalyn Day opens with a story most therapists have never heard out loud — the moment she knew that hard work was not going to be enough. That was the day everything had to change. Calvalyn connects that lived experience directly to the private practice trap: the belief that working harder, adding more sessions, or finding the right...

The co-op conversation is everywhere in therapist spaces right now, and the passion behind it is real. In this episode, Calvalyn breaks down what the mental health worker co-op movement is actually delivering, what structural ceiling it keeps hitting, and what the clinicians inside of it are really asking for. If you've been drawn to the co-op idea, or watched others push it hard in Facebook g...

What do an unlicensed "doctor," a martyr complex, and your empty content calendar have in common? More than you think. In this episode of  Peace and Profit for Therapists,  Calvalyn Day uses the viral Dr. Cheyenne Bryant controversy as a launching pad for the conversation therapists in private practice actually need to have, and aren't. This isn't about defending bad behavior. It...

You've worked hard to get where you are, but is chasing a doctorate degree the next smart move, or is it the most expensive box you'll ever check? In this episode, private practice strategist Calvalyn Day gets into a conversation that sparked serious debate on social media: the real return on investment of a PhD or DSW for therapists, counselors, and social work practitioners. Calvalyn bre...