Paywall Podcast - Subscription strategies for news and magazine publishers

Pete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions. 

https://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your subscription offerings to one Give users less opti...

Today we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good-Better-Best Approach to Pricing https://hbr.org/2...

In this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers. Leaky Paywall Mailchimp Add-On UTM Generator

We discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions. 

We discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.

Today we discuss new products you can offer to increase your revenue.

Part 2 covers targeting the existing subscribers that you have, both free and paid.

1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints. 

This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall .  Leaky Paywall is the most flexible WordPress subscription platform.  Find out more at zeen101.com , where you can download Leaky Paywall for free. 

An interview with Hal Niedzviecki of Broken Pencil Magazine discussing lessons in paid subscriptions and with his his first ever virtual conference.

On today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.

Insights for tracking and analyzing audience engagement. Sponsored issues with IssueM. Should you raise prices for your existing subscribers? Coming Soon: Leaky Paywall 5.0! Custom News Feed

In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations.  In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some are making it mission based and asking for donation...

Catch Magazine ZEEN101

Today Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology. Greg has been in the publishing space for over 25 years and brings a ton of knowledge from the print and digital world. 

Today we discuss 10 different promotion ideas you can use right now for the upcoming holiday season.

Street Photography Magazine ZEEN101

In today's show we discuss 6 different publishers that have launched new publications and products. Learn strategies and tactics that you can use in your own publication to grow your subscribers and revenue.

Today we talk about the strategy to setting up your paywall. Learn about the top four approaches to building your email lists and converting paid subscribers. We also talk about how to price your subscriptions and calls to action that motivate your readers.

On today's episode we discuss why a publisher should have a paywall on their website.