Leaky Paywall

Paywall Podcast - Subscription strategies for news and magazine publishers

Business EN ↓ 96 episodes

We discuss paywall strategies for content publishers. With over 800 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.

Author

Leaky Paywall

Category

Business

Podcast website

leakypaywall.com

Latest episode

Jun 30, 2026

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Episodes

Add more value to your publication with subscriber only commenting 10.09.2023

In this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.

Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy 07.08.2023

Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy. Here's an excerpt from Powered By Coffee: Discover the secrets of monetizing your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the maker of Leaky Paywall for WordPress. Peter shares the fascinating story of how Leaky Paywall was developed to help univer...

3 ways AI will shake up your reader revenue 05.07.2023

In this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.

Special Episode: WordPress Publisher Sessions 14.06.2023

A repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=cc1C-uFDKrw

How magazine publishers should approach reader revenue 07.06.2023

In this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.

Special Episode: Subscription Strategies with Pete Ericson 16.05.2023

A repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&t

How to convert more readers with targeted messaging 10.05.2023

In this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.

How to motivate your free registered reader to become a full paying subscriber with a drip email campaign 19.04.2023

In episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.

38 | Can a pay per article option actually boost subscriptions? 03.04.2023

Peter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.

39 | What percentage of your audience should be paid subscribers? 30.03.2023

Pete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.

37 | Is Your Free Registration Hurting Your Paid Subscriptions? 14.03.2023

Peter and Tyler discuss free registrations and if they are hurting your paid subscriptions.

35 | It’s your subscriber. It’s time to control your data. 28.02.2023

Pete and Tyler discuss the importance of owning your subscriber data. 

34 | Special Episode: WordPress Publisher Sessions 16.02.2023

A repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessions

33 | Subscriber Behavior: What insights do you need? 01.02.2023

Pete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.

32 | Predictions for 2023 18.01.2023

In today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.

31 | How to easily produce a premium newsletter to your paid subscribers 05.12.2022

Catch the video recording on YouTube .

30 | It’s time for your website to stop annoying your readers 28.11.2022

Pete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.

29 | How your paywall helps you build relationships with your readers 17.11.2022

It might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.

28 | Will your paywall kill your website traffic? (and ad revenue) 03.11.2022

Are you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.

27 | How would WE build a local news publication? 25.07.2022

Pete and Tyler discuss how they would build a local news publication from the ground up.

26 | Should you take donations or sell subscriptions/memberships? 30.06.2022

Have a question you'd like us to answer?  Get in touch at leakypaywall.com

25 | How to succeed digitally with local news: An interview with Tyler Channel 10.06.2022

Paywall Project Get the FREE Subscription Accelerator™ guide

24 | Should you offer a subscription level that hides ads? 27.05.2022

Today Pete answers the question: Should you offer a subscription level that hides ads? Easily hide ads from Leaky Paywall subscribers with Ad Dropper .

Ep 23 | How many articles should you give away for free on your publication's website? 16.05.2022

Leaky Paywall

Episode 22 | How to Monetize Your Free Registration Level 27.04.2022

Pete discusses the 5 ways to monetize your free registration level.

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