Patient Convert Podcast: Healthcare Marketing Podcast

When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times, it all comes down to them needing help with content creation. So, how do you make quality, engaging, and authentic content? Join us for this episode as Justin and I talk about how you can create a healthcare content marketing strategy. From tips to boost your content creation, user engagements, drivi...

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in as we talk about our journey and why Physician marketing clearly became our calling.  [00:01 – 11:04] Opening Segment We introduce the topic of today We give a little bit of background of our journey We have been happily married since 2016 Started the agency while dating Kelley talks about her...

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come out of fellowship and residency. In today’s episode, we will be talking about 6 steps to build a personal brand for physicians and how individual physicians market themselves at hospitals or large private practice. This topic is a common pain point for many physicians an...

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable, and scalable Managed IT Services, Helpdesk, and EHR Support. In today’s episode, Ben explains the importance of having an IT provider specializing in medical IT and the role IT solutions play for your marketing and physician referral development. Ben also shares his...

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim manages the digital direct to consumer (patient) marketing strategy for the US Marketing team. Strategies involve owned, earned, and paid media sources.  Kim joins us today to discuss how you can improve your Google rankings by employing the tips and strategies she’ll share with u...

Today we had the pleasure of speaking with the Principal and Managing Director of FEED. The Agency, Matthew Scott. FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients. Let’s dive into Matthew’s story of how physicians can better market themselves and bring...

Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers. Let’s dive into Ken’s story of ho...

Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profi...

In today’s episode, we are joined by the sales expert, co-founder of Artofsalesacademy.com, Steven Perchikov.  Steve is a master of B2B pipeline development and social selling. We are talking about how healthcare organizations can develop valuable B2B sales strategies by leveraging LinkedIn. Let’s jump into Steven’s interview where we focus on helping the healthcare community learn how to use Link...

In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience.  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support...

In today's episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kel...

In today's episode, we are joined by LinkedIn marketing and growth expert Shay Rowbottom. Kelley and Shay unpack the secrets to growing a successful LinkedIn profile, increase visibility, content creation strategies and why it's so important to get personal in business. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podca...

In today's episode, we are joined by the CareDash CEO, Ted Chan. CareDash has become one of the leading provider directories for helping patients connect with local, quality providers. We are discussing the role of reviews on the patient decision making process, what makes up a good provider listing profile, and more marketing advice for doctors. Subscribe & Leave a Review Subscribe to the Patient...

In today's episode, Neil Patel joins us to discuss digital healthcare marketing strategies. Tips for boosting conversion rates for ad campaigns during COVID, how practices can leverage telehealth to reach new patients, how to become a thought leader and more. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leavi...

In today's episode, How do you manage your physician liaison fieldwork, building referral relationships and collecting the data and insights for your program? Kelley Knott is joined by Kelly Montgomery, a physician liaison, for Providence Hospital part of Ascension Healthcare. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podca...

In today's episode, Kelley and her co-host Justin Knott have a special guest Dr. Josh Luke and they discuss creating affordable healthcare and becoming a thought-leader in the space, and why healthcare is where it is at today.  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social m...

In today’s episode, we are joined by Dr. Tarek Hassanein a board-certified physician in Gastroenterology & Transplant Hepatology. He has developed a program that is exploding and has opened 7 centers and is changing the way patients are treated. How has he stayed innovative? What role are his physician liaisons playing in his growth? And how he is giving back. Enjoy!

In today's episode, Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. We are discussing the future of local search and SEO. Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite SEO tools? HARO and how to leverage. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Pod...

In today's episode, we are discussing the unique advantages and best practices of LinkedIn marketing for doctors. From the benefits of LinkedIn marketing for physicians, how to manage your LinkedIn as a healthcare professional, how to network with other physicians on LinkedIn, and ways to grow your profile as a thought leader.  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast an...

In today’s episode, Kelley Knott is going to discuss the importance of investing in yourself as a Physician Liaison to not only grow your career but get paid the big bucks! If you want to grow in a fulfilling career as a Physician Liaison and avoid burnout, this is the episode for YOU! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support...

In today’s episode, we are talking all about tracking our marketing campaigns: how to track your medical marketing campaigns, what are the best tools, and how do you get a leg up on your competition? How are we tracking SEO success? What tools are most important. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by l...

In today’s episode, we are going to be talking all about top local SEO strategies to improve your search rankings. How can you improve Google My Business rankings? What backlinks matter the most? How do you track program progress? Do Google reviews help SEO? Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Rev...

In today's episode, Kelley answers the main questions she gets asked about most when it comes to her profession as a physician liaison. What is a physician liaison? What do they do? How can they benefit a practice or hospital and help scale medical practices? Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Re...

Today special guest Dr. John Cory, Foot & ankle specialist and owner of the Arizona Institute of Motion, joins to discuss physicians and marketing, what you need to be successful in your medical practice in the new digital era and how to connect with your local community to drive visibility. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please su...

In today's episode we are explaining exactly why you need a blog and give you details on everything you need to know about content marketing for your healthcare business. What value does a blog bring? Does it have to be written content? What are the best on-page SEO structures to get the most out of each blog post? Enjoy!  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and nev...