Patient Convert Podcast: Healthcare Marketing Podcast

If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time he had numerous awards including "Emergency Medic...

No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr. Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his Doctor of Ministry degree from New Orleans Baptist...

Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is...

Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does...

LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you're a veteran, today’s episode will...

Your patients are talking, connecting, and engaging on social media everyday; but are you a part of their conversation? It can sometimes feel like there isn’t a ton of value in focusing on social media, but in this episode you’ll see that it is vital to the life and success of not just your practice, but your overall message and thought leadership. Let’s dive in and gain some valuable tips on impr...

“Your patient’s success depends on the success of your practice.” In this episode you’re going to learn that you have control over your own reputation and therefore the success of your urology practice. Do you love what you do? Do you come into work smiling? If you put this marketing guide into practice, and build your network and rapport, your patients will feel the same! John Lin MD, is a leader...

As a Med Spa owner, how are you driving patients? Getting out of the, ‘If I build it they will come mentality,’ it’s really what you do with your social media, content, and consumer engagement that will bring you success in this field. So when it comes to marketing strategies, where do you start and how do you do it right? Dive into this episode to learn all about what to do, what to avoid, and ef...

Sick of running around, having to answer to someone, and experiencing burnout because of the nature of your job? Then it’s time to start paving your path to building the medical career that you love.    Now that you’ve set your mind around it, the next question is, how do you start? You’re in luck! Because today Dr. Andrew Tisser joins us to give us tips and guide us towards the process.   [00:01...

TIME is our most valuable resource. That’s why we must learn how to use it properly. Instead of wasting our time on things that would not benefit us, let’s choose to focus our time on personal development and productive things. Let’s choose to use our time wisely, but using our time wisely doesn’t mean all we’re going to do is work, work, work -- we should also spend some time to rest and relax.  ...

Kenneth is the VP of Marketing for Text Request, an online business texting service. He’s won awards for his work in sales and psychological research. He’s also worked with many businesses, from pre-launch startups to billion-dollar companies, to help them achieve their goals.   [00:01 – 09:03] What is Text Request? Kenneth explains what they do at Text Request Improving patient engagement through...

When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your or...

Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it. In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emer...

People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations. Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience. In this episode, we talk about their bac...

Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately pinpoint and plan a solution for these shortcomings. On the other hand, when we receive positive feedback, this helps push us forward and know that we a...

Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click here to listen.  Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their personal finances. In this episode, we talk abou...

Today’s guest is Dr. Jimmy Knott, and in this episode, we talk about personal leadership development and how you can become a highly effective leader. Since high school, Jimmy keeps finding himself in leadership roles, which continued throughout his career. Today, Jimmy continues to develop himself to become a better leader and helps others develop themselves into leaders worth following.   [00:01...

Dr. Arlen Meyers is an Emeritus Professor at the University of Colorado School of Medicine and the president and CEO of the Society of Physician Entrepreneurs. If you’re a physician looking to start your own business but don’t know how and where to start, then you’re in the right place. In this episode, we talk about Physician Entrepreneurship. We also discuss all things related to becoming a phys...

For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or part-time liaison, and more! [00:01 – 08:43] Opening Segment We introduce the topic of today Should you hire a full-time or part-time liaison?  Kelley e...

Are you having problems with utilizing and marketing your medical devices? Join Justin as he brings in Elise Hamann of CuraMedix to discuss how to utilize and market your medical devices more efficiently and effectively. [00:01 – 08:46] What is CuraMedix? I welcome our guest, Elise Hamann Elise introduces herself She discusses what CuraMedix is all about We talk about insurance Healthcare getting...

How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices.    [00:01 – 08:49] What is SEO?  I introduce the topic of today’s episode. What is Search Engine Optimization (SEO)? Optimizing your website to perform better in search engines (i.e....

Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.   [00:01 – 09:08] Google Ads What are Google Ads & PPC? Nick talks about how Google Ads function at a higher level. [09:09 – 32:38] Strategy...

When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares differen...

Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand. [00:01 – 12:28] What is Backlinking? I introduce th...

With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19. [00:01 – 05:13] Opening Segme...