Partnerships On Purpose

You don't need more partnerships — you need the right assets in place first. Here's exactly what to build before you launch. Before you pitch a single partner or swap a single email list, there's a foundation you need to build — and most coaches and consultants skip it entirely. In Episode 13 of Partnerships on Purpose, Marie and Anne-Marie walk you through the complete partnership...

Stop reacting. Start partnering with intention. Marie & Anne-Marie share the exact tools to end spray-and-pray outreach for good. Are you scrambling to find partners every time your numbers dip or an event is on the horizon? In this episode of Partnerships on Purpose, Marie and Anne-Marie tackle one of the most common — and most damaging — patterns they see in the coaching and consulting world...

Stop saying yes to every invite. Marie & Anne-Marie teach you how to vet networking rooms and protect your most valuable asset: your time. You don't have to attend every networking event you're invited to — and in fact, you probably shouldn't. In this episode of Partnerships on Purpose, Marie and Anne-Marie pull back the curtain on how they decide which rooms are worth their tim...

Affiliates promote you. Partners grow with you. Marie & Anne-Marie break down the difference — and why tracking everything changes the game. Are "affiliate" and "partner" the same thing in your business? Not quite — and in this episode, Marie and Anne-Marie break down exactly why that distinction matters if you want to build a sustainable, revenue-generating referral progra...

Your camera, energy & setup are speaking before you do — here's how to make sure they're saying the right things. In this episode of Partnerships on Purpose, Marie and Anne-Marie tackle one of the most overlooked aspects of referral marketing: how you actually show up on virtual partnership calls. Before a single word of strategy gets discussed, your camera angle, your background, yo...

Great partnerships are built on trust, but they also need clear expectations and legal protection behind the scenes.  In this episode of Partnerships on Purpose , Marie and Anne-Marie sit down with business attorney Valerie Del Grosso to unpack the legal realities of collaborations, joint ventures, and online partnerships. Valerie shares why many entrepreneurs overcomplicate partnerships too early...

Your marketing presence is your partner's first impression of you. Sarah Gemmell explains why it makes or breaks the deal. You vet potential partners. You check their website, scroll their Instagram, read their content. So does everyone who's considering partnering with you. In this episode, Marie and Anne-Marie welcome marketing consultant Sarah Gemmell, who has worked with over 1,200 b...

Still on a call you knew was wrong 5 minutes in? Here's how to exit gracefully — and why it protects your business. Not every partnership call goes the way you planned — even when you've done the vetting. In this episode, Marie shares a real story from her week: a contact who looked great on LinkedIn, insisted the booking form question about "all decision-makers" was removed, t...

What if the key to stronger, long-term partnerships isn’t what happens before or during the collaboration but what happens after? In this episode, we reveal our “secret sauce” that we’ve used for years to build lasting, high-performing partnerships: the debrief call. We break down why most people skip this step, how it impacts your results, and how simple post-partnership conversations can unlock...

How long does it really take to build partnerships that actually convert? In this episode, we break down the real timeline behind effective, relationship-driven partnerships and why rushing the process often leads to missed opportunities. We dive into what it takes to build trust, align with the right partners, and plan for successful launches. From understanding why three to six months is the ide...

What if your next best client didn’t come from cold outreach but from a ripple effect of trusted relationships? In this episode, we dive into the power of referral-based partnerships and how one connection can create a chain reaction of high-quality, pre-vetted opportunities. We break down why referrals consistently outperform cold DMs, how to build meaningful relationships that actually convert,...

Welcome to the very first episode of Partnerships on Purpose ! Marie Mack and Anne-Marie Pasquino break down what partnerships actually mean (hint: not corporate deals or sales tactics) and why they’re one of the most powerful ways to grow your business. From corporate sponsorships to online entrepreneurship, they share their journeys, how they built their own partnership, and why the future of bu...

In this episode, we explore the true power of partnerships and how to reframe the way you think about them. Too often, businesses confuse partnerships with simple promotions or one-off affiliate swaps. The reality is that the most successful partnerships are long-term, strategic relationships built on trust, alignment, and mutual support. We break down why so many people struggle with partnerships...