Pok Pok

Parenting, apparently

Kids EN ↓ 29 episodes

Parenthood doesn't come with instructions, and neither does building a company. Melissa and Esther are figuring out both on opposite sides of the world, as friends and founders of award-winning kids’ media brand Pok Pok. Since 2021, running Pok Pok has been a front-row seat to the inner world of parents: the real wins that don’t make it to Instagram, as well as the unspoken fears and questions that everyone is waiting for someone else to say first. Parenting, apparently, is a space to come together and take the pressure off parenthood by celebrating the fact that there is no “right” way of do...

Author

Pok Pok

Episodes

Where Is The Instruction Manual For Being A Mother?! With Shawna Lander 02.12.2025 40:04

What changes when you stop performing “good parenting” for others and focus on what works for your family? In this episode, Melissa and Esther talk with prolific content creator Shawna Lander about the messy, funny, and deeply human realities of becoming a mom. Get ready to unpack how becoming a mother transformed Shawna’s identity and career, leading her to write hilarious and honest skits about...

The Loneliest Generation: Why Modern Parents Need a Village with Michelle Kennedy 02.12.2025 36:08

As a parent, how can you build real in-person connections when you feel overwhelmed or isolated?  In this episode, you’ll dive into why raising kids today often feels so lonely—and what you as a parent can actually do to change that. Peanut CEO Michelle Kennedy joins Melissa and Esther to open up about the realities of modern parenthood and gives practical, compassionate steps for finding rea...

Imperfect Parenting, Real Talk, and Why We Started This Podcast 02.12.2025 10:01

What is Melissa and Esther’s mission behind creating a podcast that focuses on imperfect parenting?  In this first episode, you’ll meet Melissa and Esther as they share why they created a parenting podcast that lifts you up instead of overwhelming you. You’ll hear candid stories, real-life chaos, and a lot of laughter as they set the tone for honest, judgment-free parenting conversations. Wri...

Welcome to We're Doing Great! A Podcast for Imperfect Parents. 25.11.2025 1:06

Welcome to We’re Doing Great, a podcast for imperfect parents. Subscribe today on Apple Podcasts, Spotify, and YouTube to make sure you never miss an episode. Write in to us at hello@parentingapparently.com Subscribe and follow Parenting, Apparently , a podcast by Melissa Cash, Esther Huybreghts, and the Pok Pok team: YouTube Pok Pok YouTube Instagram Pok Pok helps raise the next generation of cre...