Pok Pok

Parenting, apparently

Parenthood doesn't come with instructions, and neither does building a company. Melissa and Esther are figuring out both on opposite sides of the world, as friends and founders of award-winning kids’ media brand Pok Pok. Since 2021, running Pok Pok has been a front-row seat to the inner world of parents: the real wins that don’t make it to Instagram, as well as the unspoken fears and questions that everyone is waiting for someone else to say first.  Parenting, apparently, is a space to come together and take the pressure off parenthood by celebrating the fact that there is no “right” way of do...

Auteur

Pok Pok

Catégorie

Kids

Site du podcast

playpokpok.com

Dernier épisode

9 juil. 2026

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Épisodes

Identity After Kids, Birth Stories, and Redesigning Maternity Clothes with Sam Doll 09.07.2026

Sam Doll is a musician, writer, filmmaker, and creator with over a million followers online. In this episode about finding yourself after kids, Sam joins Melissa and Esther to talk about the identity shift that comes with motherhood, postpartum struggles, and how becoming a mom has changed the way she shows up online. Inspired by sharing their birth stories, they unpack why so much of parenting ca...

Finding Calm in Summer Parenting with Courtney Phillips Spoehr 02.07.2026

Courtney Phillips Spoehr, senior creative executive at Calm, joins Melissa and Esther to talk about summer parenting stress and the pressure of the “18 summers” mindset. This conversation explores what real summer parenting looks like behind the highlight reel—from juggling work meetings, summer camps, and travel logistics to the guilt of not feeling present enough amid the overstimulation of the...

Donor Conception & Answering Kids Honestly with Freya Lyon 25.06.2026

Freya Lyon — known online as The Queer Mama — joins Melissa for a chat about queer parenting, donor conception, and how to answer kids’ questions honestly about identity, death, and their bodies. Freya grew up donor-conceived in a two-mom family and is now raising her own two donor-conceived children with her wife, offering a second-generation perspective on queer family building. In this episode,...

How Boredom Led to a Global Line of Family Games with Elan Lee 18.06.2026

This week on Parenting, apparently , Esther and Melissa sit down with Elan Lee, the award-winning game designer, storyteller, co-creator of Exploding Kittens , and, most importantly, a dad. Elan shares how becoming a parent changed the way he thinks about play, creativity, and game design—including how his 4-year-old daughter helped him create a successful line of preschool games. Together, they e...

Why play is key for child development with Dr. Kathy Hirsch-Pasek 11.06.2026

In this episode of Parenting, Apparently , Esther and Melissa sit down with developmental psychologist Dr. Kathy Hirsh-Pasek to talk about why play is one of the most powerful ways children learn. From everyday moments like walking to daycare or waiting at a restaurant, to bigger questions about screen time, school readiness, and achievement pressure, they explore how parents can bring more curios...

Building More Intentional Kids’ Tech with Ben Drury of Yoto 04.06.2026

This week on Parenting, Apparently , Esther and Melissa speak with Ben Drury, co-founder and CEO of Yoto , the screen-free audio platform for kids designed to support independence, imagination, and choice in what children listen to. Together, they explore what it means to design intentional media for kids, how their own parenting experiences shape their views on children’s technology, and reflecti...

Kids Are Weird: Why That's a Good Thing and the Unlock to Curiosity 28.05.2026

This week on Parenting, apparently , Esther and Melissa explore how parenting can make the world feel big again. From dinosaurs, outer space, and gemstones, to basketball, poisonous plants, and library deep dives, they talk about the strange and joyful ways kids’ niche interests reignite curiosity in adults, too. The conversation unpacks learning alongside our children, supporting open-ended play,...

Trading “Bounce-Back” Culture for Maternal Well-being with Marlie Cohen 21.05.2026

What happens when we reject “bounce-back” culture and bounce forward into who we’re actually becoming? Marlie Cohen, founder of Bounce Forward, has joined Esther and Melissa for a chat that celebrates the postpartum transformation and eases the pressure of getting back to our former selves. Marlie shares how postpartum anxiety, physical injury, COVID, and two young children pushed her to reject th...

Lightening The Parental Weight of Wills, Work, and Future Worries with Erin Bury 14.05.2026

Melissa and Esther sit down with Willful co-founder Erin Bury for a conversation that softens the heaviness of parenting responsibilities nobody wants to think about, but eventually has to. What starts with wills, guardianship, and estate planning opens into a bigger discussion about responsibility, money, work, death, privilege, and how becoming a parent changes the way you plan for the future. T...

Mother’s Day: Who Were You Before Parenthood? 07.05.2026

Have you ever felt like the thing you really want for Mother’s Day is not flowers or macaroni art but… a break from your parental duties? Melissa Cash and Esther Huybreghts are back for a new season of “Parenting, apparently” (FKA “We’re Doing Great). This new name embodies the kinds of honest conversations they feel we could all use more of—like acknowledging the complicated feelings around Mothe...

Raising Creative Kids through Play 31.03.2026

What happens when you stop directing your child's play and simply let them lead? In this episode, Esther sits down solo with multidisciplinary artist and mom Mills Brown to explore the deep, sometimes surprising, places where play, creativity, and parenthood overlap. You'll hear about Mills's sensory play sessions for children as young as six months at Modern Art Oxford, her upcoming solo exhibiti...

BTS: The Truth Behind Parent Media 24.03.2026

How much of your parenting anxiety is influenced by what you read and see online? Melissa Cash and Esther Huybreghts sit down with Vanessa Grant to explore how parenting has become something you do in public. They unpack the pressure created by media, social platforms, and endless advice, and how it affects the way you show up for your child. You will walk away with permission to tune out the nois...

Is the Mental Load a Badge of Honor? 17.03.2026

Are you carrying invisible responsibilities that no one else even realizes exist? If your brain feels like it has forty tabs open at once, this episode will feel painfully familiar in the best possible way. Melissa and Esther have an honest, funny, and thoughtful conversation about the invisible labor of parenting, the resentment that can build around it, and the ways parents sometimes add pressur...

The Question Parents Are Afraid To Ask 10.03.2026

Can you love your kids deeply and still wonder what life without them would have looked like? This episode is an honest, funny, and unexpectedly deep conversation about what motherhood asks of you and what it gives back. You will hear Melissa and Esther talk through the daily chaos of raising young kids, the tension between work and family, and the quiet questions many parents carry but rarely say...

The Evolution of Parenting With Three Generations of Mothers - From 1958-2026 03.03.2026

Are you parenting with confidence, or parenting with commentary from the entire internet in your head? What happens when you put a 90-year-old great-grandmother, a 60-something mom, and a toddler-raising millennial at the same table and ask them what “being a good parent” actually means? You will hear what motherhood felt like between the 1950s and the 1990s, before Google, before gentle parenting...

How to Be A Stronger Ally in Autism Awareness with Sara Southard 24.02.2026

Could the limits we place on neurodiverse kids, like screen time or alternative learning, actually be the very tools helping neurodiverse children thrive? When it comes to autism awareness advocacy, there is a growing need for understanding, support, and inclusive practices in our society. As more individuals are diagnosed with autism spectrum disorder (ASD), it is crucial that we take the necessa...

The Power of Playful Parenting with Devon Kuntzman 17.02.2026

How can connection lead to more cooperation from your toddlers? Toddlerhood can feel overwhelming, but it doesn’t have to be a constant battle. In this episode, you’ll learn how play, connection, and mindset shifts can transform everyday challenges into opportunities for growth. Devon Kuntzman joins Melissa and Esther and shares practical tools to help you navigate tantrums, transitions, and big e...

The Neuroscience Behind Kids, Screens, and Real Connection with Dr. Cindy Hovington 10.02.2026

As parents, how can you tell if screen time is *actually* harmful for your child’s brain? And how can you even parent properly without a neuroscience degree?! Some days it feels impossible. You’re not the only one wondering how much screen time is too much for your kids, or feeling shame for handing them a tablet while you make dinner—it’s something we’re all thinking about. In this episode, neuro...

What "Good Sleep" Really Looks Like for Kids with Rachael Shepard-Ohta 03.02.2026

Is the "barometer" you use to measure a successful night of sleep actually just a social construct that is making you more stressed? Sleep can feel overwhelming and deeply personal, especially when everyone seems to have an opinion about what you should be doing. In this episode, Melissa and Esther talk with Rachael Shepard-Ohta about why night wakings are normal, why crying isn’t automatically a...

Navigating the Emotional Weight of Feeding Your Baby with Mallory, The Formula Mom 27.01.2026

When deciding upon how to feed your baby, how can you trust your instincts when advice feels overwhelming? Feeding a baby often becomes one of the most emotionally charged parts of early parenthood, especially when expectations collide with reality. In this episode with guest Mallory Whitmore, you’ll hear an honest, validating conversation about why formula feeding isn’t a failure, but one of many...

Raising Inclusive Kids Without Fear or Perfection with Beth Leipholtz 20.01.2026

When parenting doesn’t go as expected, how do you move forward? Parenting rarely goes according to plan, and this episode will remind you that unexpected turns don’t mean you’re doing it wrong. Beth Leipholtz shares how raising her son Coop reshaped her understanding of inclusion, communication, and letting go of control. You’ll walk away with reassurance, perspective, and practical insight for pa...

Managing Meltdowns and Understanding Sensory Needs with Laura Petix 13.01.2026

What is actually happening in your child’s brain during a meltdown? And, what can you do during a meltdown when nothing seems to help? When your child is melting down, it can feel personal, urgent, and overwhelming. In this episode, Laura Petix helps you reframe behavior as a nervous system response and shows how sensory strategies can support emotional regulation. Laura Petix is a pediatric occup...

What Every Parent Needs to Know About Screens and Technology, With Ash Brandin 06.01.2026

You’re navigating parenting in a world where screens are unavoidable, and this episode will help you release the guilt that often comes with that reality. In this episode, Melissa, Esther, and their guest, Ash Brandin, explore why leisure and downtime are essential for both you and your children, and how to model a healthy relationship with technology. Today’s guest is Ash Brandin. They are an edu...

Evidence-Based Ways to Keep Kids Healthy This Season with Dr. Mona 16.12.2025

Which hygiene routines actually matter for preventing illness in your home? In this episode, Melissa and Esther chat with beloved pediatrician Dr. Mona about what parents really need to know about kids getting sick. This conversation explores practical, pediatrician-approved strategies for hygiene, symptom monitoring, and knowing exactly when to seek extra help. Dr. Mona Amin is a board-certified...

The Ultimate Guide to Parenting Kids with ADHD with Dr. Carrie Jackson 09.12.2025

How can you tell if your child’s struggles are normal or a sign of ADHD? And, how do you decide whether to pursue a formal ADHD diagnosis? In this episode, hosts Melissa Cash and Esther Huybreghts talk with psychologist Dr. Carrie Jackson to unpack the truth about ADHD in children. Together they explore early signs, gender differences, and how parents can support their kids without shame or stigma...

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