VirtCh Productions
Pardon Our Promotion
Join hosts Scot Johnson and Bob Masewicz as they discuss what they've learned over their decades in Live Events, Sports Promotion, and Marketing. Each week, they'll dive into a new subject, sharing what works, what doesn't, and most importantly, why?
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Episodes
Pardon Our Promotion - Episode 27: Communication 13.09.2023 9:28
Scot and Lindsey discuss how to communicate with your team so that you can avoid some of the most common (and avoidable!) issues with your show. For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 26: The Trap 07.09.2023 10:46
Scot and Lindsey discuss "The Trap" we all tend to fall into as the season goes on, how to avoid it if possible, and how to get out once you're in. For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 25: Broadcast Technology 29.03.2023 17:24
Scot and Lindsey are joined in studio by VirtCh boss Matt Baker, as they talk about how technology is changing every facet of minor league sports, how they've adapted over the years, and what they're looking forwards to this year! For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 24: Opening Day Prep 22.03.2023 12:49
Scot and Lindsey talk about where they're at in the planning stages of the 2023 baseball season, where you and your team should be, and what to be on the lookout for as opening day creeps closer.... For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 23: On-Field Hosts 08.03.2023 16:56
Bob, Scot, and Lindsey share their past experiences as on-field hosts, letting you know what to look for in a prospective host, what their role is, and how they affect the entire organization every day. Plus, Bob goes on what might be the single longest tangent in Pardon Our Promotion history! For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 22: Show Consistency 01.03.2023 21:50
Bob, Scot, and Lindsey talk about how to make your show more consistent between seasons, what they've been up to with VirtCh Show Producer, and Bob professes his love to a certain protein bar more than once. For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 21: Scheduling Entertainers 22.02.2023 17:09
Bob, Scot, and Lindsey improvise an episode all about how and when you should start scheduling outside groups for in-show entertainment, where to look for those groups and sponsors, and what to do if that spot doesn't get sold! For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 20: Green Screen Content 15.02.2023 19:05
Bob, Scot, and Lindsey discuss how to get the most out of your team's green screen Media Day content, what content works best, and how to think outside the box with your content. For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 19: Broadcast Graphics 08.02.2023 17:58
Bob, Scot, and Lindsey talk about how to use graphics to make a more engaging show, when to put what kind of info on screen, and BOB FINALLY SWEARS (I bleeped it though so you're okay) For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 18: Marketing Promotions 25.01.2023 27:27
Bob and Scot sit down with Jonathan Bravo of the Fresno Grizzlies and discuss how to leverage your team's promotional nights to bring new fans into the stands, how not to market your team, and the benefits of having a mustache for theme nights? For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 17: Deep Dives: Dizzy Bat Race 18.01.2023 16:55
Scot, Lindsey, and Bob go over every detail of the Dizzy Bat Race, including casting, timing, and maybe even how to cozy up to Napa Auto Parts for a sponsorship... For business inquiries (cough cough, Napa), email us at contact@virtch.co
Pardon Our Promotion - Episode 16: Deep Dives: Pregame 11.01.2023 22:33
Scot, Lindsey, and Bob break down the minute details on how to run a successful and engaging Player Intro segment for your team, even if it takes them a minute to get there. For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 15: Filling Downtime 04.01.2023 15:20
Lindsey and Bob talk about how to minimize the impact of impromptu downtime in your show, what elements work best for certain situations, and when to let downtime just be downtime. For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 14: Show Moments 28.12.2022 13:47
Scot and Lindsey sit down and talk about how to find and highlight the impact moments in your show, whether they be scripted, improvised, or a little bit of both! For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 13: Mascots 21.12.2022 33:53
Bob and Scot talk with Jon Absey, the man behind the Utah Jazz's Jazz Bear for over two decades, about all things related to how mascots should be incorporated into your show. For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 012: Sponsorship Activations 14.12.2022 23:44
Bob and Scot talk about how to go the extra mile for your teams' sponsors, what you shouldn't do, and when you're allowed to tell a prospective sponsor "NO" (You're actually allowed to!) For business inquiries, email us at contact@virtch.co
Pardon Our Promotion - Episode 011: Production Meetings 23.11.2022 18:54
Scot, Bob, and Lindsey talk about how to get the most out of your production meetings, the importance of each meeting, and what you should be talking about in the first place! For business inquiries, email us at contact@virtch.co
Episode 010: Live Promotions 16.11.2022 20:19
Scot, Bob, and Lindsey talk about how to execute your on field promotions in order to get the maximum impact for fans and sponsors, where the ideas for promos come from, and Bob hangs up on Mark Cuban. For business inquiries, email us at contact@virtch.co
Episode 009: Show Scripting 09.11.2022 16:03
Scot and Lindsey talk about the finer points of your show's script and what you should be thinking about as you're writing it. For business inquiries, email us at contact@virtch.co
Episode 008: Camera Operators 02.11.2022 26:10
Scot and Lindsey are joined by Scooter of the Charleston Dirty Birds, as they talk about the importance of your camera operators and how they enhance your fan experience. For business inquiries, email us at contact@virtch.co
Episode 007: Theme Nights 26.10.2022 16:41
Scot, Bob, and Lindsey talk about how to take your theme nights to the next level, as well as share some ideas (and horror stories) of their own. For business inquiries, email us at contact@virtch.co
Episode 006: Performing 19.10.2022 22:45
Bob and Scot sit down and discuss how and when your staff should be "performing", what to do with "down time" during a show, and prove that Seinfeld will always be relevant to any baseball discussion. For business inquiries, email us at contact@visua.us
Episode 005: Promo Schedules 12.10.2022 17:11
Bob and Scot talk about promotional schedules, and the role every employee can bring to enhancing the fan experience. For business inquiries, email us at contact@virtch.co
Episode 004: Outside Entertainment 05.10.2022 15:38
Bob and Scot talk about what to look out for when booking outside entertainment for your organization, as well as some of the dos and don'ts. For business inquiries, email us at contact@virtch.co
Episode 003: On-Field Broadcast 29.09.2022 20:17
Bob and Scot discuss the relationship between on-field success and promotions success, then sit down with Matt Baker to talk about the impact your broadcast equipment has on all aspects of your production. For business inquiries, email us at contact@virtch.co
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