Paradigm Industry Insiders

The floor at GlassBuild is buzzing with AI talk, but we cut through the noise to get practical. Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with industry veteran Rick Cross, Account Executive at Paradigm, to map the real ways AI helps window, door, and glass manufacturers capture traditional knowledge, reduce errors, and unlock self‑service quoting that customers actually use....

From the floor of GlassBuild, Guest Host Stefanie Couch, Founder of Grit Blueprint, sits down with the National Glass Association’s new CEO, Lakisha Woods, for a fast-moving conversation about the workforce gap in glass and construction, why women and architects are central to growth, and how partnerships can transform our industry. Along the way, we talk mentorship, self-care, and the leadership...

What if the fastest way to scale a factory starts with a backyard barbecue? We sit down with Steve Salisbury, Director of Technology at Hoff Companies, to explore how real relationships, flexible thinking, and relentless execution fuel growth across the door and window industry. From ERP implementations and VoIP rollouts to doubling a facility and adding new glass lines, Steve shows how to turn me...

The fastest way to win more bids in the LBM world is simple to say and hard to do: remove friction. We sit down with Jeff from Saberis, a family-run integrator that started by solving double entry in kitchen design and now powers seamless data flow for windows, doors, and specialty orders across North America. From a single click that pushes complex configurations into a dealer’s ERP to smarter re...

What if a manufacturer treated data with the same care it gives raw timber? We sit down with Shelly Johnson, Window Technology Manager at Sierra Pacific, to unpack how a seed-to-window business turns sawmill precision and cogen efficiency into a blueprint for data, cloud, and AI. Shelly shares why step one is always capture, because without clean, historical data, you’re just guessing, and how tha...

The most beautiful windows in the room often have the toughest backstory, and at Lepage Millwork, that story runs on data. We sit down with Michael, IT Director at Lepage Millwork, to unpack how a company rooted in wood and craft built a paperless, sensor-rich shop floor that stays nimble when customers change their minds. The secret is more than tech; it’s a culture of measurable innovation ancho...

We explore how a small luxury door manufacturer wins direct-to-consumer by pairing data-driven outreach with handcrafted service. Autumn Whisenhunt from Panoramic Doors shares how storytelling, custom engineering, and selective automation create trust for high-stakes purchases. • Choosing direct-to-consumer to protect brand and message • Mapping quotes and orders to find hot spots • Educating home...

Host John Wheeler and today's guest, Tim Musch, Business Development Specialist at Paradigm, dig into the buyer‑first mechanics of consultative selling: how a simple talk‑listen ratio (around 53/47) transforms appointments, why needs assessments beat feature dumps, and the small behaviors that earn real trust in the home. Tim shares how educational marketing became his unfair advantage, turni...

Guest host Stefanie Couch, Founder of Grit Blueprint, and Todd Tomalak, Principal, Building Products at Zonda, dig into the pro channel power shift and the new battleground at the top of the funnel.  Pros will increasingly start online and, more often, in AI tools that assemble punch lists, alternates, and pricing in one thread. That means digital presence, structured product data, and AI-ready co...

Host John Wheeler of Paradigm is joined by Joseph Slawson, Millwork IT Manager at Boise Cascade, who shares powerful insights on building successful teams, navigating complex implementations, and leading with authenticity through 18 years of industry experience. Topics covered: • Make the best decisions with available information rather than waiting for perfect plans • Build the right team and tru...

Inefficiency is the biggest challenge facing the window and door industry today, but AI solutions can help companies automate repetitive tasks and respond to customers faster. In this eye-opening conversation, John Wheeler, Sales Technician at Paradigm, and guest host Stefanie Couch, Founder of Grit Blueprint, dive into the most pressing challenges facing our industry today. • Automating repetitiv...