Martin Kihn
Paleo Ad Tech
Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
Be sure to visit the podcast's website and support the creator: paleoadtech.com
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Episodes
17. Steven Comfort – HotWired into the first online ads 10.12.2023 30:12
Comfort witnessed the birth of ads on the internet as a media buyer and later seller at Hotwired and Wired in SF in the mid-1990s More
16. David Carlick – untold story of Poppe Tyson and DoubleClick 10.12.2023 29:58
Carlick was a B2B ad pioneer in Silicon Valley and worked for Poppe Tyson and the legendary Fergus O'Dalley, who came up with the name DoubleClick More
15. Dave Moore – the epic of 24/7 10.12.2023
David Moore is the CEO of Britepool, an advertising identity management and resolution company developing an alternative ID for publishers. An affable Midwestern dealmaker, he moved east to join a TV ad sales rep company and then CNN at the dawn of the cable TV revolution. He recalls going on sales calls with an exuberant… More
14. Lou Montulli – building browsers, cookies and more 10.12.2023 34:47
Lou was an engineer on the launch team at Netscape in the 1990s and helped build the cookie, animated GIFs and the web as we know it More
13. Dave Morgan – keeping it Real(Media), TACODA and Simulmedia 10.12.2023 24:18
After practicing law the intrepid Morgan pitched a VC in an elevator and went on to found ad server and network Real Media, TACODA and Simulmedia More
12. Kevin O’Connor – on co-founding DoubleClick and more 10.12.2023 29:20
Kevin O'Connor is the co-founder with Dwight Merriman of DoubleClick in 1995 and was its CEO until 2001 when he left to become a VC and entrepreneur More
11. Auren Hoffman – building a LiveRamp to the info highway 10.12.2023 28:12
Auren is a serial entrepreneur best known for co-founding middleware giant LiveRamp which was spun out of his people-data company Rapleaf in 2012 More
10. Chris O’Hara – getting to the Krux of DMPs and ad data 10.12.2023 30:51
Chris is a marketer and author with a colorful career spanning Traffiq, Bionic Ads, Nielsen, early DMP nPario and Krux, which was acquired by Salesforce in 2016 More
9. Beth Wallace – you’ve got AOL’s ad-tech advocate 10.12.2023 28:21
Wallace grounded herself in direct marketing at Meredith and joined AOL in 2001 to apply the principles of DM to the new world of online acquisition More
8. Ratko Vidakovic – the SiteScout becomes an AdProf 10.12.2023 24:16
Ratko worked in IT and ran a website for Toyota fans which sparked an idea for a self-serve ad server and DSP that became SiteScout - he is now at AdProfs More
7. Kamakshi Sivaramakrishnan – raising the Drawbridge 10.12.2023 29:06
Kamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphs More
6. Cory Treffiletti – agency guy to BlueKai, Oracle and beyond 10.12.2023 29:18
Cory was an agency guy from the beginning of the internet and became a well-known CMO at BlueKai, Oracle and others while writing a weekly column for MediaPost More
5. Paul Bannister – gamer turned prophet for the publisher 10.12.2023 27:48
Paul Bannister is an ex-professional video gamer turned champion of the long-tail publisher via almost two decades with CafeMom and now CafeMedia More
4. Joanna O’Connell – evangelist of the trading desk 10.12.2023 26:51
Via CNN and Hollywood, Forrester analyst Joanna OConnell was an early programmatic evangelist and co-architect of the first big agency trading desk More
3. Joe Zawadzki – the original (Media)math man 10.12.2023 30:28
Joe Zawadzki started optimizing commerce sites and ad traffic at Poindexter / [x+1] before founding the pioneering DSP MediaMath, where he is CEO More
2. Zach Rodgers – the voice of AdExchanger talks 10.12.2023 29:19
Zach Rodgers is the editorial director of AdExchanger and long-time ad tech pundit, observer, journalist and podcaster More
1. Eric Franchi – the many overtones of Undertone 10.12.2023 34:26
Eric Franchi started as a rep at About.com and went on to co-found the Undertone rich media-premium ad network in the depths of the dot com bust More
Paleo Pellet: How DoubleClick worked 06.11.2023 10:42
A brief explanation of how the DoubleClick ad serving technology worked based on its 1996 patent filing More
Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes 06.11.2023
Covering the history of advertising from its birth until the beginning of programmatic advertising in 1995 in 15 minutes More
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