Martin Kihn

Paleo Ad Tech

Business EN ↓ 69 episodes

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

Be sure to visit the podcast's website and support the creator: paleoadtech.com

Author

Martin Kihn

Episodes

42. Joseph Zito – the logic of Datalogix and Oracle 10.12.2023 31:25

Joseph moved from Experian to Datalogix and was at the company through its explosive growth and acquisition into the Oracle Data Cloud in 2012 More

41. Lynda Clarizio – making the case for AOL, Nielsen and The 98 10.12.2023 35:49

Lynda left a legal career to guide AOL through acquisitions such as Ad.com, later joined Nielsen and now helps women founders in technology More

40. Brian O’Kelley (part 2) – the Right Media experience 10.12.2023 30:58

Brian tells the seminal story of Right Media and the first user-level auction-based exchange for ad networks More

39. Brian O’Kelley (part 1) – from LA2Nite to Right Media 10.12.2023 26:37

Brian O'Kelley started businesses in high school and Princeton and then helped launch a ticket-selling website before moving back east in 1999 More

38. Brian Lesser – from 24/7 to Xaxis and Xandr 10.12.2023 38:23

Brian ignited his digital media rocket at 24/7 in the early 00s and rose to be CEO of WPP's Xaxis and GroupM before leaving to lead what became ATT's Xandr division from 2017-2020 More

37. Blagica Bottigliero – going into Orbitz, social and affiliates 10.12.2023 26:31

Blagica was a media planner at Orbitz in the legendary days of playable interactive pop-ups and pop-unders and went on to work across social and affiliates at Edelman and elsewhere More

36. Ben Barokas – real-timing the supply side at AdMeld and Google 10.12.2023 24:47

Ben Barokas co-founded AdMeld, an innovative SSP that formed the basis for Google's market-leading publisher platform GAM, after learning the business on the product side at AOL and JumpTV. More

35. Michael Katz – double-clicking on InterCLICK and Yahoo 10.12.2023 30:51

Michael is co-founder and CEO of mParticle, a customer data platform (CDP) that launched in 2013, after he sold his ad network InterCLICK to Yahoo and worked there for (almost) a year More

34. Andrew Casale – from Casale Media to Index Exchange 10.12.2023

Andrew founded the Casale Media ad network in Toronto as a teenager and transformed it into an SSP and exchange for publishers in the programmatic era, championing transparency and header bidding More

33. Nancy Marzouk – taking a DrivePM through L90 and [x+1] 10.12.2023

Nancy is founder of MediaWallah and was present at many seminal moments in ad tech history, including L90's acquisition of DoubleClick Media and DrivePM's crash into Microsoft More

32. John Ferber – putting the dot-com in Advertising.com 10.12.2023 31:41

John co-founded Advertising.com with his brother Scott in 1998 and sold it to AOL in 2004. For years it was the largest digital ad network and perfected CPM to CPC arbitrage and retargeting. More

31. Steve Latham – taking an Encore at Flashtalking 10.12.2023 27:42

Steve was Director of Analytics at Flashtalking which acquired his measurement company Encore in 2015 and was itself acquired by Mediaocean for a reported $500 million in 2020 More

30. Dave Zinman – on the first ad server, BlueLithium and beyond 10.12.2023 32:23

Dave co-founded the company that built the first - albeit not by much - ad server called AdKnowledge and later worked at BlueLithium, Yahoo and Drawbridge among others More

29. Bill Urschel – the captain of Ad:ECN, the first exchange 10.12.2023

Bill Urschel was the founder and CEO of early ad exchange Ad:ECN, acquired by Microsoft in 2007; it also launched Jeff Green onto his Trade Desk trajectory More

28. Bill Wise – accounting for the rise of Right Media and more 10.12.2023 38:14

Bill was an accountant at DoubleClick through the IPO and a member of the Right Media team when they sold to Yahoo in 2007 - he's now the CEO of MediaOcean More

27. Rex Briggs – the theory of Marketing Evolution 10.12.2023 30:50

Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started as Wired's research director in the 1990's More

26. Manu Mathew – raising the Visual IQ of ads 10.12.2023 28:19

Manu was co-founder and CEO of Visual IQ, a leader in the field of multi-touch attribution (MTA) and marketing insights, sold to Nielsen in 2017 More

25. Jeremy Ring – We Were Yahoo! 10.12.2023 30:23

Jeremy Ring was the first in-house sales person at Yahoo and started its East Coast operation around the time of its massive IPO More

24. Tolman Geffs – banking on ad tech and media 10.12.2023

Tolman is a long-time ad tech and media investment banker and advisor who was CEO of Internet Broadcasting during the dot-com boom and bust More

23. David Shen – inside Yahoo!’s ad revolution 10.12.2023

David was employee #17 at Yahoo! and a friend of founders Jerry Yang and David Filo at Stanford, and he guided the ad UX from grainy banners to the homepage takeover More

22. Michael Provenzano – issuing an Invite (Media) to Google 10.12.2023 32:25

Michael was co-founder of Invite Media, one of the first DSPs, sold to Google in 2010 and the basis for its DV360 platform; and the co-founder and CEO of Vistar, a DOOH solution provider More

21. Mark Zagorski – eXelate, Telaria & DoubleVerify 10.12.2023 32:54

Mark is the CEO of DoubleVerify and a seasoned ad tech CEO having headed up eXelate and Telaria More

20. Ari Lewine – going native with TripleLift 10.12.2023

Ari is co-founder with Eric Berry and Shaun Zacharia of TripleLift, a native ad platform that sold a majority stake to Vista Equity for a reported $1.4B in 2021 More

19. Scott McCorkle – hitting the ExactTarget at MetaCX 10.12.2023 27:00

Scott McCorkle was a long-time leader and technical visionary at ExactTarget, a pioneering ESP and mar-tech hub that was acquired by Salesforce in 2012 More

18. Kevin Ryan – up and down and up with DoubleClick 10.12.2023 31:27

Ryan was an early DoubleClick leader and president during the tumultuous years of the boom and bust, ultimately shepherding its sale to PE in 2005 More