Paladin Brookes: Smarter Sport and Entertainment

In this episode, Tony Paladin sits down with Daniel Ross, co-founder of Sports Business Syndicate (SBS), to unpack why sport is shifting from one-off “moments” to durable systems. We cover: Why networking in sport is broken (high noise, low continuity) How SBS evolved from WhatsApp to Telegram, and what sits underneath it The role of AI in making communities more efficient and more valuable Why so...

Most people see the Olympics. They don’t see the decade underneath it. In this episode of the Paladin Brookes Global Sports & Entertainment Podcast, Tony Paladin sits down with Olympic finalists Kirsten McCann and Ursula Grobler to unpack what elite lightweight rowing actually demands: Starting a sport at 26 and still making an Olympic final Managing bodyweight with a two-hour weigh-in window...

In this episode, Hannah Brookes and Tony Paladin tackle a growing issue across global sport: an identity crisis driven by blurred lines between professional and amateur status, misunderstood funding models, and unchecked ego. They unpack what it actually means to be a professional athlete, why many sports organisations operate with professional aspirations but amateur structures, and how this disc...

In this episode, Hannah Brookes and Tony Paladin take a hard look at the state of sports sponsorship and ask a simple question: did 2025 break it? As budgets tightened and expectations rose, many traditional sponsorship models stopped delivering real value. Brands paid more, received less and relationships were replaced by transactional logo placements. This conversation explores why sponsorship i...

Kirsten Rudgeley joins Tony Paladin after winning the opening event of the 2026 Blitz Golf Australia Series in Perth. In this episode, Kirsten breaks down what it takes to win in a mixed-field, no-handicap format, competing head-to-head against male professionals and coming out on top. She reflects on her journey on the Ladies European Tour, the mentality required to perform under knockout pressur...

In this episode, Tony Paladin and Hannah Brookes examine the current state of women in sport and business, asking whether the industry is experiencing genuine progress or simply performance theatre. The conversation explores the ecosystem of female participation, the role brands play in shaping outcomes, and the long-term damage caused by discounting women’s sport. They also unpack the psychologic...