Paid Media For The Rest Of Us - Digital Marketing Demystified for Real-World Use

Have you ever celebrated a post’s hundreds of likes… only to realize it didn’t bring in a single sale? In this episode, April Borovskaya gets real about vanity metrics,  those numbers that look great on paper but don’t pay the bills. She breaks down the difference between micro and macro conversions, shares simple tips for tracking what really matters, and explains how to use those likes and share...

What if you could save hundreds or even thousands of dollars in ad spend just by clicking a few buttons inside Google Ads? In this episode of Paid Media for the Rest of Us , host April Borovskaya takes you behind the scenes with a practical screen-share walk-through of exactly how to cut the waste from your campaigns. She explains how to use Expert Mode to access search term reports, apply the rig...

Is your website quietly draining your ad dollars? You might be running great campaigns, but if your website isn’t optimized, you’re leaving ROI on the table. In this episode of Paid Media for the Rest of Us , April Borovskaya breaks down the most common website mistakes that sabotage your marketing performance—and exactly how to fix them. From slow site speed to poor messaging, weak CTAs, and mobi...

Series: How to Not Waste Your Ad Budget Episode 6: The #1 Way Most People Waste Money on Ads If you’re spending money on ads without proper conversion tracking, you’re throwing dollars out the window. In this episode, April Borovskaya breaks down the single biggest culprit of wasted ad spend—and exactly how to fix it. Here’s what you’ll learn: Why not tracking conversions properly sabotages your c...

What’s the ONE costly mistake nearly every business makes before hiring a paid media agency? The answer? Waiting until it’s too late. When is really the right time to hire an agency? In this episode of Paid Media for the Rest of Us , April Borovskaya breaks down the turning point where running ads yourself or even with a freelancer no longer cuts it. If your monthly ad spend has hit $3,000 or more...

Freelancers can be a flexible and powerful solution for your paid media needs if you hire the right one. In this episode, April Borovskaya gets real about how to know when it’s time to hire a freelancer for your paid media campaigns and, more importantly, how to find one that won’t waste your time or budget. If you're a solo marketer wearing all the hats or working at a business that isn’t quite r...

Is running paid media campaigns on a small budget really possible without wasting your money? In this episode of Paid Media for the Rest of Us , host April Borovskaya takes a deep dive into what it really means to run your own paid media campaigns on a small budget. Aimed at DIY marketers and small business owners working with less than $1,000 in ad spend, April strips away the complexity and give...

When should you manage paid media yourself, and when is it time to call in backup? In this episode, April Borovskaya breaks down the real differences between running ads on your own, hiring a freelancer, or partnering with a full-service agency. Whether you're a small business testing Google for the first time or a mid-size company recovering from a bad agency experience, this episode will hel...

In this debut  episode of Paid Media for the Rest of Us , host April Borovskaya shares how an unlikely career path — one that started with horseback riding lessons and no marketing degree — turned into a wild ride through the world of paid media. April talks candidly about starting at the bottom, building real-world marketing experience without formal education, and how launching a nicotine produc...

Paid Media for the Rest of Us is the podcast for marketers who’ve suddenly been handed a digital marketing plan and budget—with no training, no roadmap, and way too many hats to wear. Hosted by April Borovskaya, a strategist who's been in the trenches, this show breaks down what each platform is really good for, when to use it, and how to avoid wasting money. Each series focuses on one paid ch...