Packaging Unboxd with Evelio Mattos

How does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions.  Check out IDPdirect.com for factory direct pa...

Struggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok...

We've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks...

Not sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers.  Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creat...

Kelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com comm...

Dr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market.  Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences...

Today’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull...

What do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an onlin...

Michael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand.  We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand.  Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the r...

Markus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands.  Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands th...

With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning p...

In episode 26, we discuss everything you need to know in order to begin designing cannabis packaging.  Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game.  Whether you're a seasoned packaging designer or just...

We speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail.  Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands.  Learn what's included in these 300 pages, w...

1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for.  2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape....

Deon Mixon, like so many other designers of color have experienced being the the only African American designer in a design class, a design agency, and in front of the client. Deon developed DesignEye | The Graphic Design Education Game to introduce youth of color to design as a way to communicate concepts, ideas, and introduce them to the possibilities design creates for your future. Deon: "But o...

Understanding how Prop 67 impacts your business's packaging design and manufacturing. What it means, and what you need to do including these four things: The name of the manufacturer: 1) The manufacturer, not the reseller, the broker, or the agency that designed it, but the name of the actual manufacturer. This is not an opportunity for your broker to market their brand it’s to provide legal docum...

We've all seen those Boxed Water is Better milk cartons, but are they really better? Can they be recycled and how much does that packaging design actually reduce the product's carbon footprint? Find out by listening to the latest episode of Package Design Unboxd.  Rob Koenen, CMO of Boxed Water is Better shares a few key stats from the brand as well as the materials used to create the carton...

How do you design packaging while working from home?  After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process.  Watch the underdogs video here if you haven't already seen it: https://youtu.be/6_pru8U2RmM We discuss project management, packaging prototypes, and 3D render...

1) The first one that will help you save money is buying packaging directly from manufacturers. What I mean is today most brands are buying through a reseller, sourcing agent, some type of middleman. You’re paying 15 - 25% for the customer service. These resellers also have to source the packaging and find the cheapest factories that allow them to maintain their margins, meaning your packaging isn...

Mike Cesario:  Mike Cesario is the founder and CEO of Liquid Death, a rapidly growing beverage company known for its unique branding and bold marketing strategies. Prior to starting Liquid Death, Mike had a background in advertising and creative direction, having worked with various ad agencies. He also has roots in the punk and metal music scenes, where he honed his design and conceptual skills....

Part 2 of 10 Lessons for Packaging with Foil. April Lytle or Kurz Transfer Products and I provide key insights into how to use foil when designing packaging.  Be sure to rate, review, and subscribe to the Podcast. If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly...

William Kang and Adrian Ng co-founders of Aether NY talk to us to share their history and celebrate their recent win at the Dieline Awards for clear spirits packaging design. The beautiful bottle for Source One Vodka set a new standard in geometric bottle design, but their not limited to packaging design.  Aether NY has launched many Augmented Reality systems and brand forward apps, Aether NY...

If you’ve ever designed packaging with textures and foils, you know there’s a learning curve to doing it right. I want to bring you the opportunity to gain these insights as quickly as possible. I’m joined by April Lytel with Kurz Transfer Products, Kurz has been making foils since the 1800’s so they know a thing or two about foil. Today’s - 10 Lessons for designing with Foil is split into 2 parts...

What does it take to design award winning packaging that delivers an ROI for online and in-store packaging? Get a behind the scenes look at Beardwood & Co.'s process for redesigning Hill's Science Diet packaging that spanned over 900 SKUs around the world.  Understand the decisions and strategy that drove the packaging design and how to navigate design for a global online market.  Co...

Ever wonder where to get started on sustainable design? Well, this episode of Package Design Unboxd gives you a lot to think about as we dive into sustainable design with Katie Kubrak of Nirvana CPH. Everything from streamlining design for efficiency, understanding material lifecycles, to mono-material design.  Buckle in those ear pods and get ready to take notes.  These Ten Commandments...