Own Your Too Much

There's a word we've been using wrong. And it's been costing us. Professional. We've confused it with palatable. With inoffensive. With content so carefully neutral it could've been written by a committee of people who've never met you — and an audience that scrolls right past because nothing in it feels like it came from a living person. A recent Rolling Stone piece put a...

You think anti‑beige branding is about using hot pink instead of beige? Cute. But you're missing the point. In this episode, I'm getting real about why "bold" isn't just a vibe – it's a business strategy. I'll show you how the right visual identity directly impacts your pricing, your client attraction, and your bottom line. Plus the specific ways beige is silently kil...

"Be professional." You've heard it a thousand times. From bosses, from clients, from your own inner critic. But who actually decided what "professional" looks like? And why does it always mean smaller, quieter, beiger – for women? In this episode, I dismantle the myth of "professionalism" and call out the branding industry for selling you a cage disguised as a dre...

You started a business to make money, be your own boss, maybe change the world. Nobody told you it would force you to stare into the mirror and deal with all the shit you've been hiding. In this episode, I get real about the identity work that happens  before  the logo, before the launch, before the first sale. The parts of you that get triggered. The stories you tell yourself. The "too m...

You think your brand is stuck? Good. That's where I started too. In this episode, I tell the story nobody asked for: how I built a "successful" brand – waiting list, great clients, the whole shiny package – and then burned it all the fuck down. Why? Because I was beige. And beige was killing me. You'll hear the messy, vulnerable truth about playing small, performing "profess...

I did something bold on April Fools Day. I told the internet I was quitting branding to become a "mattress actress." The link in my bio went to a fake landing page. The engagement was insane. The DMs were chaotic. And I got zero sales. In this episode, I'm unpacking the whole experiment. What worked, what didn't, and why I'd do it again in a heartbeat. You'll learn: Why e...

This week Loren goes behind the scenes and talks about what it was like working with Laura and Emma from My Mummy in Branding Mastery. She talks about the lessons learnt and what she is looking forward to in the future of Gemini Creative. Links mentioned: https://geminicreativestudio.com.au/challenge https://mymummy.com.au/sales-mastery You can find more about Gemini Creative On Instagram: https:/...

What if "professionalism" isn't the key to success—but the thing holding you back? In this episode, I'm dismantling the lie that's kept female entrepreneurs small, quiet, and forgettable for decades. We're talking about where "professionalism" came from (spoiler: it wasn't built for us), what it's costing you (money, energy, and your dream clients), and...

Here's something nobody tells you about building a brand: if everyone likes you, you're doing it wrong. I know, I know—it goes against every "be nice" button our mothers sewed onto our little girl cardigans. But the truth is, trying to be universally liked is the fastest path to being universally forgettable. In this episode, I'm making the case for polarisation as positionin...

You know that feeling when your brand just feels... off? Like you're wearing someone else's clothes? That's what happens when you build a brand based on what's "working" in your industry instead of what's true for YOU. In this episode, I'm introducing the 7 brand archetypes I've developed over 6 years and 200+ clients—a framework to help you figure out who you actually are in business (not who you...

Ever feel like you're working twice as hard for half the money? You're not imagining it. You're paying the Beige Tax—the invisible fee that safe, forgettable brands charge in the form of lower prices, bargain-hunting clients, and constant hustle. In this episode, I'm breaking down: What the Beige Tax actually is (and why you're probably paying it) Why women are trained to play...

I've been told I'm too loud. Too opinionated. Too intense. Too much. And you know what? They were right. I am too much—for THEM. But for my clients? I'm exactly what they've been searching for. In this episode, I'm sharing the specific "too much" traits I've been told to hide, how I turned them into my business superpower and competitive advantage, and how you can...

This podcast used to be called "Design Like You Mean It." Safe. Forgettable. Fine. But I'm done playing it safe—and you should be too. In this episode, I'm pulling back the curtain on why I rebranded, what it cost me to keep playing small, and why your rebrand (whether it's your business, your messaging, or your whole life) might be the most important thing you do this year....

This week we have Leslie on the show, and we chat about showing up as your unique and authentic self in your personal branding and how to prepare for a shoot both physically and energetically. We ask questions like how do you help brands tap into what makes them different and unique? Why do you think so much of branding photography looks the same? And how can choosing the right photographer help a...

This week on our podcast, Loren engages in a lively and informative discussion with Anna, the digital strategy guru from Flourish Digital. Tune in as they delve into the critical steps of optimising your website to ensure it's fully primed to drive the best results before you start investing in Meta Ads. They'll cover everything from the essentials of user experience design to the strategic integr...

It's GEMINI SEASON. This week we talk about the energy of a Gemini and what that energy can do within your business. And this is a extra special episode because it's Loren's birthday on the 6th -- Our very own Gemini queen. You can find more about Gemini Creative On Instagram: https://www.instagram.com/gemini.creativestudio/ Website: www.geminicreativestudio.com.au Download over 500 colours here f...

This week Loren explores what it feels like to lose a client mid-project. She shares with you her experiences, how she has overcome them, and how to avoid it in the future. She also shares some stories from other business owners who have had client cancel on them in the middle of their projects or have completely just gone MIA. Get comfy with Loren and tune into this weeks ep. You can find more ab...

Buckle up for a candid chat with Nicki from The Digital Exchange, the mastermind who took my 'Colour Book' from hidden gem to headline news. We're spilling the beans on our ad-venture – no fluff, just real talk about the ad strategies that skyrocketed downloads. Tune in for an inside scoop on how we crafted ads that didn't just whisper but roared, drawing in crowds like a hit song hooks listeners....

Strap in, folks! In this week’s episode, we’re diving headfirst into the wild world of social media branding. It's like a safari, but instead of lions and tigers, we're spotting the do's and don'ts that can make or break your brand's online presence. Ever feel like social media is a party where everyone’s shouting to be heard? Well, I’m here to help you be the one who gets the microphone. We’ll si...

This episode peels back the layers of what truly constitutes a brand's identity — far exceeding just a memorable logo or catchy tagline. Loren takes listeners on an exploratory journey through the branding strategies of successful Australian businesses, spotlighting how they've masterfully crafted every interaction to resonate with their audience. From the digital forefront to the tangible touchpo...

In the transformative finale of our "Branding Alchemy for the Divine Feminine Leader" series, we cast our gaze forward to the emerging horizons of branding under the influence of divine feminine leadership. Join Loren as she illuminates the profound impact that embodying the divine feminine can have on your brand's journey and the enduring legacy you aspire to create. This episode is a deep dive i...

Dive deeper into the realm of the divine feminine with part 2, " Branding Alchemy for the Divine Feminine Leader ." Loren guides you through the alchemical process of transforming your brand into a sacred entity that embodies the principles of feminine energy. Learn how to apply ancient wisdom and modern branding techniques to create a brand that not only stands out but also aligns with your highe...

In this opening episode of "Branding Alchemy for the Divine Feminine Leader," series we delve into the mystical journey of awakening your inner goddess through the lens of branding. Join Loren as she explores the foundational elements of feminine branding, intertwining spiritual awakening with practical branding strategies. Discover how to infuse your brand with the essence of the divine feminine,...

In this episode, we're joined by Cat Dunn, a renowned Online Business Manager (OBM), whose expertise bridges the gaps between operational management, strategic branding, and holistic business growth. Dive into a candid conversation with Loren and Cat as they unravel the multifaceted role of an OBM and the pivotal impact it has on shaping businesses for success. Cat shares her journey into the worl...

The third and final instalment of our riveting three-part series where I dive deep into the biggest brand strategy mistakes I've witnessed in the industry. It's an eye-opener! We'll explore real-life examples where brands have stumbled, sometimes without even realising it. You can find more about Gemini Creative On Instagram:  https://www.instagram.com/gemini.creativestudio/  Website:  www.geminic...