Own Your Space - Your brand deserves to get noticed for all the right reasons

In this episode of Own Your Space , Clare speaks with Bex Middleton, founder of Boho Betty, about building a jewellery brand with heart, purpose and staying power. From starting the business while living in Beijing with 4 young children, to growing a loyal customer tribe in the UK, Bex shares the real story behind Boho Betty’s evolution. She talks openly about creating jewellery that helps women f...

If your brand looks established on the surface but feels harder than it should behind the scenes, this episode is for you. Clare explores why brand consistency isn’t about logos, colours or fonts, but about alignment, decision-making and how your brand holds under pressure. As your business grows, more people, more touchpoints and more opportunities can quietly introduce inconsistency, leaving you...

There comes a point where you know your brand needs to step up—but knowing where to invest first can feel unclear. In this episode, Clare Sheffield shares one of the most common (and costly) mistakes founders make: investing in packaging, marketing or content before building a strong brand identity. Using real client examples and a simple “building a house” analogy, Clare explains why your brand i...

Consistency is not just about looking polished. It’s a strategic growth tool. In Chapter 5 of Brand-ready to scale? Clare Sheffield explores how to build consistency across your brand so every touchpoint works together to strengthen recognition, trust and credibility as you scale. As your business grows, more touchpoints appear — from packaging and website to social media, printed materials, unbox...

In this episode of Own Your Space , Clare speaks with Rosie and Jon Winter, founders of Eden & Co. about the reality of evolving a brand over time and what it truly takes to move from product to experience. From hitting growth ceilings to redefining their audience, they share how deep customer understanding, bold brand decisions, and a commitment to quality transformed their business commercia...

If you’ve ever thought, “I’ve got a logo, so I’ve got a brand”… this chapter is for you. In Chapter 3 of Brand-Ready to Scale ? Clare Sheffield breaks down what a brand actually is and why your logo is just the tip of the “brandberg”. Clare explains the full system that sits beneath the surface, from your logo suite, colour palette and typography through to photography style, illustration, tone of...

What does it look like to invest in packaging and branding when you’re a small, purpose-led product business and every penny counts? In this episode of Own Your Space , Clare Sheffield speaks with Hattie Goodley, founder and creative director of Willa and the Bear, about the journey from accidental business beginnings to building a more scalable brand. Hattie shares how her beautiful hand block pr...

What does it look like when a brand is built on solid foundations and still feels fresh 14 years later? In this episode of Own Your Space, Clare Sheffield speaks with Kate Cooper, founder of Absolute Architecture, about the journey of building a specialist practice rooted in one clear idea: making a house a home. Kate shares why she started the business in 2008, how early branding helped her get m...

What happens when retail buyers tell you your business is “too niche”… but your customers prove otherwise? In this episode of Own Your Space, Clare Sheffield sits down with Bethan Thomas from HotTea Mama to explore the real story behind building a brand that supports women through pregnancy, motherhood, PMS, PCOS, endometriosis, and menopause, one sip at a time. Bethan shares HotTea Mama’s authent...

Packaging is not decoration. It’s a strategic growth tool. In Chapter 4 of Brand-Ready to Scale? Clare Sheffield explores how to build a harmonious relationship between your brand and your packaging, so every touchpoint reinforces what you stand for and why you’re worth choosing. Clare breaks down the psychology of packaging, from structure and layout to finishes and tactile cues, and explains how...

If you’ve ever thought, “I’ve got a logo, so I’ve got a brand”… this chapter is for you. In Chapter 3 of Brand-Ready to Scale ? Clare Sheffield breaks down what a brand actually is and why your logo is just the tip of the “brandberg”. Clare explains the full system that sits beneath the surface, from your logo suite, colour palette and typography through to photography style, illustration, tone of...

As your product business grows, there’s a question you can’t avoid forever: what’s so special about you? In Chapter 2 of Brand Ready to Scale ? Clare Sheffield explores how purpose-led product brands can uncover and articulate the unique value that makes customers choose them, not just notice them. She talks about the rise of the aspirational, conscious consumer who wants more than a product. They...

This episode is for the founder who started with a brilliant product and strong values… and then hit the growing pains. As your product business expands, the conversations shift. Suddenly it’s less about how great the product is, and more about your brand, logo, packaging, and the growing pile of marketing assets you’re trying to keep consistent. Clare Sheffield talks through the real tension foun...

What does it really mean to own your space as a brand — especially in crowded, competitive product categories? In this solo episode, Clare Sheffield unpacks the idea of owning your space through authenticity, clarity and strategic brand thinking — not volume or noise. She explores why customers experience your brand long before they ever buy, how copycat branding quietly erodes value, and why a lo...

Welcome to Own Your Space, the podcast for founder-led, product-based brands navigating growth in a crowded marketplace. In this opening episode, Clare Sheffield shares why she created the podcast and what owning your space really means beyond simply “looking good”. She explains why strong branding is about connection, clarity and commercial intent — not trends or surface-level design. Clare outli...