Outfoxed

The latest episode of the Outfoxed podcast by Hunter.io features Matthew Kay, founder of Colman Rose, a B2B growth consultancy. Matthew shares how he built a business around performance-based contracts, where a portion of the fee is tied to pre-agreed KPIs, with rebates for misses and bonuses for exceeding targets. He explains why he focuses on companies with 10 to 100 employees, how six roundtabl...

The twelfth episode of the Outfoxed podcast by Hunter.io features Michelle Brammer, Director of Growth Marketing at Lingo. Michelle shares how she ran an ICP analysis as the only marketer on the team and discovered that it wasn’t big-name clients driving Lingo’s most repeatable growth, but rather a healthy segment of low-LTV small businesses. She breaks down the challenges of serving highly regula...

The eleventh episode of the Outfoxed podcast by Hunter.io features Kodi McKinney, founder of Me In The Club. Kodi shares why the marketing lessons he learned promoting records at college radio stations apply directly to B2B outreach, how founders and musicians make identical mistakes when trying to grow past their referral networks, and why he believes most people are stuck on one or two channels...

The latest episode of the Outfoxed podcast by Hunter.io features Emmet Gibney, CEO of Rewardful. Emmet shares how he navigated the transition from indie-hacker pricing to enterprise customers, why PLG companies inevitably hit a tension point where they have to decide if they're self-serve or sales-led, and how Rewardful's single biggest customer is worth 1,400 entry-level accounts. He explains why...

The ninth episode of the Outfoxed podcast by Hunter.io features Rahul Jain, CEO and co-founder of Noble. Rahul shares how he pivoted from word-of-mouth recommendation software to paid placement for AI search, scaling from zero to over half a million dollars in ARR in two months. He explains why 88% of links that appeared on Google's first page no longer get cited by LLMs, how he productized link b...

The eighth episode of the Outfoxed podcast by Hunter.io features Ryan Rogers, inventor and founder of multiple product lines, including Well Stated Clothing. Ryan shares his journey from theoretical chemistry PhD to product inventor, explaining why he believes customers define themselves through purchasing behavior rather than predetermined personas, and how he validates new sales channels by test...

The seventh episode of the Outfoxed podcast by Hunter.io features Dennis Kelly, CEO and founder of Postalytics, a direct mail automation software company. Dennis shares how Postalytics evolved from a horizontal platform to a verticalized approach targeting tech-enabled SMBs, the painful lessons learned from pivoting away from legacy direct mail providers, and why early customer wins can be dangero...

The sixth episode of the Outfoxed podcast by Hunter.io features Kristie Jones, B2B sales consultant and author of "Selling Your Way In." With over 20 years of experience helping small and mid-sized companies expand their teams and grow revenue, Kristie has built a specialized practice focused exclusively on B2B SaaS startups generating $1–5 million in revenue. After losing her VP of sales role in...

The fifth episode of the Outfoxed podcast by Hunter.io features Adam Goldfarb, founder of Transcendence Audio.  Although he has 17 years of corporate strategy and operations experience in the medical assessment industry and an Executive MBA from Ivey Business School, Adam’s true passion is leveraging his 25+ years as a passionate audiophile to serve the unique high-end audio manufacturing market....

The fourth episode of the Outfoxed podcast by Hunter.io features Mattias Liivak, cofounder of ProcessPlot. He’s also a seasoned marketing and PR professional with over a decade in the IT industry.  After spending 10 years at mobile payments company Fortumo through its acquisition, Mattias took the entrepreneurial leap to build ProcessPlot — a change management platform that transforms how organiza...

The third episode of the Outfoxed podcast by Hunter.io features Rand Fishkin, cofounder and CEO of SparkToro (and former cofounder of Moz). As a longtime leader in digital marketing, Rand has spent more than two decades helping companies understand where their audiences are and how to reach them effectively. His work has shaped how marketers think about SEO, audience research, and the balance betw...

The second episode of the Outfoxed podcast by Hunter.io features Joel Simkins, founder of XST Capital and a seasoned investment banker with nearly 30 years in the gaming industry. His career spans hundreds of deals in Vegas and beyond, and today he’s helping fast-growing digital gaming and sports betting startups raise capital and scale. Joel shares how he built a thriving firm from the ground up,...

The launch episode of the Outfoxed podcast by Hunter.io features award-winning photojournalist Spike Johnson, whose work has appeared in WIRED, NBC, The Washington Post, and The Guardian. Spike turned a creative passion into a thriving business using email, and his perspective will help entrepreneurs from all backgrounds. This is a perfect reflection of the Outfoxed ethos: it’s about building some...