Out of Scope

Let’s get physical! 🏢🖼️🌇🏤 This week, NeueHouse President Bettina Huang joins HL’s Steve Hirsch for a special satellite episode of the Out of Scope podcast in the NeueHouse studio. The two talk about the the art, design, thinking, and experiences that live outside algorithmic guardrails – plus: baseball (of course), Succession, and metaphorical mountaineering.

☀️‼️📣 Wake it up – we have Dr. Barbara Rhoden on the Out of Scope podcast this week! Dr. Rhoden covers her journey from the lab bench to the boardroom, kick-starting the cultural conversation around sleep health, and bridging the gap between good science and good business. 

We doubt you know ball like Andrew Perlmutter knows ball. The CEO of NBA Take-Two Media stops by the HL studio to talk basketball and gaming as a cultural nexus where fashion, music, travel, celebrity culture, and community collide. Plus: basketball as a lens for exploring international cultures, creating content for 2026 attention spans, and what comes next after evolving an esports brand into a...

New York Times Media Reporter (lead media reporter, if you ask Steve Hirsch) Ben Mullin stops by the HL studio to talk about WashPo layoffs, truth to power reporting, reporter/PR dynamics, partisanship, and misinformation – and what that all means for the nebulous “future of media.”

Michael Ventura has advised the ACLU, Chanel, GE, Google, Nike, the United Nations, and the Obama-Biden Administration…and now, Out of Scope listeners! The author and strategist joins HL’s Steve Hirsch to discuss empathy as a throughline across West Point, skate culture, boardrooms, and cross-country Airstream roadtrips.

Your reputation is decided by AI models – you should know how to make a good impression. Sam Michelson, CEO of digital reputation management firm Five Blocks, sits down with HL's Steve Hirsch to talk winning over LLMs, the models that matter most, and content that gets results.

Kraum founder Annie Kreighbaum sits down with HL's VP of Brand Avani Johnson to talk the Glossier blueprint, the bro-ification of marketing, and living plots from HBO's Girls.

HL’s CEO and cofounder Steve Hirsch sits down with EVP Julia Chappell to trace HL’s origin story – unpacking what it takes to build a brand, and what it took to build a company that builds brands. Their roles at the wedding where they met still resonate: Steve leading the ceremony, Julia orchestrating order from the bridal party – and five years in, that dynamic is still making big moments happen.

Fresh Prints co-founder Jacob Goodman joins HL’s Steve Hirsch to talk flipping bar mitzvah money into an eight-figure retail business, irrational persistence, and a Joe Rogan + Rachel Maddow media diet.

From the behind-the-scenes world of women’s boxing to the frontlines of refugee workforce integration, Haiwen Lu Langworth has seen how media can both shape and shift opportunity. Now, as VP of Global Communications & Marketing at Tent, she joins Hirsch Leatherwood co-founder Steve Hirsch to talk women’s sports, media diets, and the stories that spark real-world momentum.

A fixture of New York sports radio, WFAN’s Sal Licata has been breaking down walk-offs and buzzer beaters for nearly two decades. He joins Hirsch Leatherwood cofounder Steve Hirsch to discuss the unforgettable moments that shaped New York sports culture and his thoughts on keeping audiences hooked in a digital-first media landscape.

IBM’s Brandi Boatner knows that with great influence comes responsibility – and reach. With her insights from the tech behemoth’s Global Influencer Marketing team, she joins Hirsch Leatherwood EVP Julia Chappell to talk the fine line between creators and influencers, AI and governance, and what it takes to stay tuned for the next generation (case in point: WTH does 6-7 mean?).

Introducing the Out of Scope Podcast, Hirsch Leatherwood's flagship series on the business of brand and reputation – how it’s built, protected, and traded across every sphere of influence.