Our Best Behavior

In this episode of Our Best Behavior, Behaviorally's Sean McHugh (Insights Director) joined us to share how AI tools like Behaviorally's Pack. AI and GLADYS are transforming insights, balancing speed with quality, and empowering clients like never before. Key themes included the power and necessity of AI in business, the future of insights through SaaS platforms, the AI/HI relationship, and more....

In this episode of Our Best Behavior, Behaviorally's Gabriel Velez (VP, Business Development) joined us to share insights on fostering innovation and accessibility in Latin America, blending tradition with technology, and building trust through localized and inclusive solutions. Key themes included consumer-centric innovation in Latin American countries, navigating traditional research methods wit...

In this episode of Our Best Behavior, Behaviorally's Maddy Kim (Insights Associate) joined us to explore how AI and Behaviorally's GLADYS are revolutionizing qualitative research and shares insights on the future of the field as technology rapidly evolves. Key themes included an overview of Behaviorally's digital qualitative platform GLADYS, innovation in qualitative research, the future of qualit...

In this episode of Our Best Behavior, Will Leach (Founder & CEO, Mindstate Group) joined us to discuss how AI can uncover more impactful shopper behaviors, the importance of balancing tech with human expertise, and what the future holds for market research. Key themes included behavioral AI in market research, role of large language models and natural language processing, balancing AI and human-ce...

In this episode of Our Best Behavior, Meryl Debrosse (Global Insights & Analytics Manager - Enfamil, Reckitt) joined us to discuss how AI is transforming consumer understanding, the balance between tech and human insight, plus tips for leveraging AI effectively. Key themes included transformative impact of AI on professional operations, cross-functional collaboration in the age of AI, advice for l...

In this episode of Our Best Behavior, Anthony "Tas" Tasgal (Trainer, Author, Brand & Comms Strategist) joined us to explore how blending data with behavioral insights, alongside advances in AI, is reshaping our understanding of consumer choices. Key themes included behavioral economics, enhancing data with psychological insights, decoding anomalies in consumer behavior with AI, and more. The Our B...

In this episode of Our Best Behavior, Eric Siegel (Founder & Author, Machine Learning Week) joined us to discuss the nuances between AI and Machine Learning as well as strategies for bridging the gap between business and data professionals. Key themes included the difference between AI and Machine Learning, strategies for bridging the gap between business and data professionals, operationalization...

In this episode of Our Best Behavior, Kate Cook (AI Marketing Consultant, Era Seven Partners) joined us to explore the intersection of AI and marketing, covering topics ranging from crafting comprehensive AI strategies to navigating ethical concerns. Key themes included the integration of AI and Marketing, crafting comprehensive AI strategies, ethical implications of AI, learning about AI, and mor...

In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joined us to explore the latest advancements in the AI landscape, emerging trends, and the opportunities that lie ahead. Key themes included emerging trends in AI, synthetic data and research strategies, AI's role in driving efficiency and insights, opportunities and challenges that lie ahead, and more. The Our Best Behav...

In this episode of Our Best Behavior, Reddy Mallidi (Partner & COO, Seventrain Ventures) joined us to discuss how AI is transforming traditional business operations and offers insight into effective strategies for its incorporation by companies. Key themes included AI transformation, operational efficiency, AI's impact on humans, outlook of incorporating AI into business practice, and more. The Ou...

In this episode of Our Best Behavior, Tom Taulli (Author, AI Basics/Generative AI) joined us to discuss the latest in AI innovation as we cover Large Language Models, Generative AI, and more. Key themes included AI Basics, Large Language Models, Generative AI, AI-Assisted Programming, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read mo...

In this episode of Our Best Behavior, Caitlin Stratton (Consumer & Market Insights Senior Manager, Upfield) joined us to explore the transformative potential of AI in the insights industry as well as how the plant-based CPG sector can harness its power. Key themes included Upfield's adoption of AI, how AI will impact the food industry, driving factors among shoppers in the plant-based food market,...

In this episode of Our Best Behavior, Behaviorally's Ethel Klein (Director, Customer Success) and Ian Donahue (VP, Customer Success) joined us to discuss AI applications within our industry, Behaviorally's recent AI events, and what lies ahead. Key themes included current industry perceptions of AI, specific instances where AI has added significant value to clients, experiences from attending AI-f...

In this episode of Our Best Behavior, Karen Lynch (Head of Content, Greenbook) joins us to discuss the applications of AI tools, industry viewpoints, and long-term impact. Key themes included AI accessibility, unconscious AI use, client perspectives, data privacy concerns, and the overall long-term impact on both professional and personal lives. Matt Salem (Senior Vice President, Customer Success)...

In this episode of Our Best Behavior, Behaviorally's Sara Martone (Director, Behavioral Qualitative) and Jake Ryan (Insights Associate) join us to discuss different AI tools and their potential impact on qualitative research. Key themes included personal and professional applications of AI, forward-looking insights into its potential impact on the realm of qualitative research, considerations of i...

In this episode of Our Best Behavior, Justin Carbonella (Director, Human Insights, The Coca-Cola Company) and Stephen Ferguson (Director, Consumer Knowledge, Georgia-Pacific) join us to discuss the role of AI in insights as well as some ethical considerations that must be taken into account. Key themes included the future impact of AI on the insights industry, real-world examples drawn from the gu...

In this episode of Our Best Behavior, Behaviorally's Adrian Sanger (VP, AI Solutions) joins us to discuss the impact AI has had on the insights industry thus far and what the future could potentially hold. Key themes included how AI and machine learning techniques are being used to enhance the process of data visualization and storytelling, potential risks and benefits of using AI-generated insigh...

In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joins us to discuss AI and its impact on personalized experiences and competitive advantages in a data-driven landscape. Key themes included Behaviorally's recent global AI event series, the upcoming role of AI agents in the insights industry, and how artificial intelligence can enhance the accuracy and reliability of pre...

In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) and Francesco Ventisette (Global Insights & Analytics Thought Leader) join us to discuss the chapter, “Be Seen, Shoppable, Seductive, and Selected” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspiration...

In this episode of Our Best Behavior, Adrian Sanger (VP, AI Solutions, eFluence by Behaviorally) joins us to discuss the bonus chapter, “What about eCommerce?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. Matt Salem (Senior Vice Presi...

In this episode of Our Best Behavior, Francesco Ventisette (Former Senior Director, Insights & Analytics, Pfizer Consumer Healthcare & Former Group Head of Insights & Analytics, Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirationa...

In this episode of Our Best Behavior, Sheryl Brie (VP, Head of Behavioral Qualitative) joins us to discuss the chapter, “How Does it Make Me Feel?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition...

In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised E...

In this episode of Our Best Behavior, Nicole DeSimone (Insights Analyst) and Kat Borkowska (formerly Insights Manager at Behaviorally and currently Associate CMI Manager, Unilever) join us to discuss the chapter, “Color Codes of Conduct” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and pra...

In this episode of Our Best Behavior, Theora Zulka (Consumer & Marketplace Insights, Sweet Earth & Strategy, Nestlé) joins us to discuss the chapter, “Evolution versus Revolution” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year...