Ortho Marketing Live

Tyler Loveall, founder of OrthoPatients, and Dean talk about how having an organized lead management system and timely follow-up procedure can increase your patient conversions by 3000%! Tune in now to hear how OrthoPatients gets your leads through your door with their own proven strategy.

Dean and Eric Romingquet, CEO/President of Tx Converter, talk about why having the proper process in place for follow-ups can change your practice. Orthodontic offices overall have a 60% patient conversion- so what happens to that other 40%? More than likely they've been lost to time and most offices don't have the ability to follow up on these leads. That's where Tx Converter comes in! With their...

Dean and Sr. Account Manager, Cameron Gee, discuss how you can use community outreach to build your practice's brand. From charity involvement to the importance of customer service, make sure to listen to the podcast to see what you can do to build your brand's awareness today.

In the final part of our three-part series, Dean and Jill discuss implementing a marketing strategy that works best for your own practice and team. They talk about the type of marketing your practice should be involved in and how your staff plays a major role in its success. If you're running marketing campaigns to pull leads into your office but don't have a winning team in place, you could be wa...

In the second part of our three-part series, Dean and Jill discuss how positioning team members in the right roles based on not only skills but personality can have a major positive impact on your practice. If you don't have the right people in the right positions it can kill your practice's marketing efforts. Listen to this podcast to learn how you can find the right people for your own practice!...

In the first part of our three-part series, Dean and Jill discuss the importance of establishing core values for both your practice as a whole and your team. When building an all-star team if a practice doesn't have a set of values, mission, etc., your brand tends to be a little disjointed. Tune in to hear how to figure out your own core values, implement them into your team, and address issues yo...

Durning AAO Miami Beach, Ortho Marketing President, Dean Steinman, was able to sit down and chat LIVE with Michelle Shimmin, owner of Shimmin Consulting. They talk about the trends in the orthodontic community that have emerged over the last 2 years and how they will continue to change how practices do business, even post-pandemic. They also discuss how practices that continued to use new technolo...

Durning AAO Miami Beach, Ortho Marketing President, Dean Steinman, was able to sit down and chat LIVE with Dental Monitoring leaders, Sophia Acker & Paul Capodanno. In this podcast, they talk about the future of remote monitoring and how it’s changed how many orthodontic practices approach treatment and marketing. They also discuss how a practice that might not currently be using remote monitoring...

In our newest podcast Ortho Marketing President, Dean Steinman, share 4 new & trending marketing ideas that you can implement at your practice today to kick-start growth at your practice! Tune in to hear:  How you can make your practice more personalized How to open up communication with potential patients Why community engagement is important & more!

In our newest podcast, Ortho Marketing President, Dean Steinman, chats with our very own account manager, Stefanie Mastellone about how you can get involved in your community in 2022! Community involvement can serve as an invaluable platform for you to promote your practice. With community engagement, you'll not only build a strong relationship with your community it can also foster a positive wor...

In our newest podcast, Ortho Marketing President, Dean Steinman, sits down with Dr. Barry Glaser and special guest Greg Pellegrom, CEO of SmileSnap. They talk about the rise of virtual consults and teledentistry and how they are here to stay! Tune in to hear: - How Virtual Consultations can help you reach a new untapped market - How Dr. Glaser used SmileSnap to bring in $500,000+ in revenue - How...

In our newest podcast, Ortho Marketing President, Dean Steinman, catches back up with Corinne Devin - Orthodontist, US Navy Commander, Speaker, and International Ms. 2020. They chat about life as a Navy Orthodontist and how to adapt to different complexities that come with the job. Tune in to hear: - How she got involved with the Navy Orthodontic Program - What Orthodontists need to know about dea...

In our newest podcast, Ortho Marketing President, Dean Steinman, talks with Mike Ressel, CEO of Cloud 9, and Phyllis Fernandez, Sr. Director of Customer Success at Cloud 9 Software. Cloud 9 Software is a browser-based practice management system for orthodontics, pediatric dentistry, group practices, and DSOs/OSOs which provides 24/7 live access to treatment planning, images, and patient data from...

In our newest podcast, Ortho Marketing President, Dean Steinman, chats with Allison Lacoursiere, Founder of Clear Coaching. They talk about 3 easy social media tips that you can use to bring your practice to the next level in 2022. Tune in to hear: - How to utilize Instagram's newest features for your practice - How to take killer videos for Instagram - How your social media affects buying decisio...

In this podcast episode #121, Ortho Marketing President, Dean Steinman, is joined by special guest Keith McLachlan, President of Dental Team Finder. A dental consulting and recruiting firm specializing in helping practitioners optimize people and performance. In addition to his work with Dental Team Finder, Keith is also a consultant in the dental and healthcare industries. He has over 22 years of...

In this episode #120, Ortho Marketing President, Dean Steinman, is joined by special guest Dr. Adam Schulhof, Orthodontist and CEO of Grin. Grin, a remote monitoring technology built just for orthodontists, is at the forefront of helping orthodontists rethink the traditional doctor-patient experience. What you will learn in this podcast: - What patients are really looking for in an Orthodontist to...

In this episode #119, Ortho Marketing President, Dean Steinman, chats with Jill Allen founder of Jill Allen and Associates, Practice Management Consultants. They talk about the three things you can do today to get your new practice up and running successfully this year! Tune in to hear: - Why you need to plan ahead for your FULL year of marketing - How important it is to get involved in your commu...

In our newest podcast, Ortho Marketing President, Dean Steinman, chats with Allison Lacoursiere, Founder of Clear Coaching. Hear all her professional advice about getting started on Instagram and why it's so important for your practice! Tune in to learn how: - To Get over the first hurdle of getting active on IG - Identify the type of content you should post - Important video content is to a stron...

On this week's Ortho Marketing podcast episode, President Dean Steinman sits down with our very own Director of Accounts, John Iuzzini, to talk about the three things you should be looking for when choosing a marketing agency. If you're unsure about what you should be looking for or if you're interested in what we can do for you for this is a must-listen podcast!

In our newest podcast, Ortho Marketing President, Dean Steinman, chats with Allison Lacoursiere, Founder of Clear Coaching, about why your practice NEEDS to be using Instagram! Tune in to hear: - How Instagram's features can benefit your practice - Why millennials have such power on Instagram - The BEST content you should be putting out there - & more! Check her out! 👉 www.yourclearalignercoach.c...

In this new podcast, Ortho Marketing President, Dean Steinman, chats with Stephen Nance, Vice President of DrillDown Solution. If you're wondering about whether or not your practice is making all the right financial decisions, this podcast is a must-listen! Tune into this podcast to hear: - The importance of having a clear plan on how to properly deal with your taxes - The platforms your practice...

In this new podcast, Ortho Marketing President, Dean Steinman, and Orthodontist, Dr. Barry Glaser talk with two team members from Smiles Change Lives, Directors Alexis Barclay and Melanie Johnston. Smiles Change Lives is a non-profit organization that works to provide help for families that can't afford the price of a beautiful smile. They believe that braces should not be considered a luxury and...

In this new podcast, Ortho Marketing President, Dean Steinman, talks with Shawn Hill, Community Manager at NiceJob about how to leverage your social media accounts to get more reviews for your practice.  NiceJob is a review software company that brings in more reviews for your business that in turn results in more conversions! They also have their own podcast that helps small business owners handl...

In this new podcast Episode #112, Ortho Marketing President chats with Allison Lacoursiere, owner of Clear Coaching, about how you can become a Clear Aligner leader! Tune into this podcast to hear:  - Why clear aligners should be implemented into your practice - What factors to look at when choosing the type of clear aligners - How to help your staff adapt to the change - The benefits to having a...

In our newest SoundBITE Ortho Marketing President, Dean Steinman,  goes over 3 key tips you MUST follow in order to get your practice ready for the back-to-school season. Not sure if your practice is ready? Listen Now!