Ortho Marketing
Ortho Marketing Live
The marketing pros at Ortho Marketing share tips, tricks and best practices to enhance marketing efforts for your practice. Interviews, tips and new ways to take your practice to the next level can all be found here at Ortho Marketing's Podcast.
Author
Ortho Marketing
Category
Podcast website
Latest episode
May 29, 2026
Where to listen?
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Episodes
OM Ep. 161- Bracing for Impact: Dentistry's Battle Against Embezzlement 11.03.2024 30:05
In this Ortho Marketing Podcast, Dean Steinman is joined by David Harris, CEO of Prosperident. They discuss the overlooked challenges faced by dental practices in the realm of financial security. Explore the ins and outs of embezzlement within the dental industry, shedding light on the tactics employed by unscrupulous individuals and offering valuable insights to fortify your practice against pote...
OM Ep. 160- Q&A with Shelley Bostrom of Align My Practice 15.02.2024 17:29
Join host Dean Steinman on the Ortho Marketing Podcast as he sits down with Shelley Bostrom, the founder and owner of Align My Practice, to delve into some key insights. Tune in to discover strategies for leveraging same-day starts effectively, optimizing financing options to elevate your practice, and invaluable resources for empowering your team with exceptional sales skills! Ready to elevate yo...
OM Ep. 159- Inside the Mind of an Orthodontic Marketing Expert: Marketing Secrets Unveiled 05.01.2024 31:52
Join us in this exclusive episode as Dr. Barry Glaser, Master Align Faculty member sit down with Dean Steinman, CEO and President of Ortho Marketing. A visionary marketing leader who has steered their company to new heights. Dive deep into his journey, strategies, and insights that have shaped their success. Tune in now and discover the keys to marketing excellence! Ready to elevate your practice?...
OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx 20.12.2023 26:50
In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Todd Blankenbecler Todd has 30+ years in dental specialty software, primarily in orthodontics. He is currently the General Manager of...
OM Ep. 157- Navigating Ortho Opportunities in the APAC Market with Paul Capodanno 06.12.2023 30:08
In this Ortho Marketing Podcast, host Dean Steinman is joined by Paul Capodanno, the CEO of Pista Enterprises. Explore the fascinating journey of Pista, born out of the recognition of untapped opportunities for small businesses within the orthodontic and dental realm in the thriving APAC market. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Paul Capodanno...
OM Ep. 156- New Technology Partner Opportunity for your Aligners with Smile Genius Dental 27.11.2023 27:04
In this Ortho Marketing Podcast, Dean Steinman is joined by Nipun Kathuria, CEO and Co-Founder of Smile Genius Dental. They discuss digital tools that can help you launch and manage your clear aligner businesses easily. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Nipun Kathuria Nipun Kathuria is the CEO and Co-Founder of Smile Genius Dental. Smile Geniu...
OM Ep. 155- Upending the Aligner Market with OrthoSnap 16.11.2023 28:19
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Alex Molayem, Dentist & Chief Revenue Officer at Orthosnap. They discuss the importance of precision in clear aligner therapy and much more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dr. Alex Molayem: 3rd generation dentist, UCLA DDS 08', Columbia AEGD 09', founded 3 de novo practices...
OM Ep. 154- Changing the Scope of Your Practice with Nick Greenfield, CEO of Candid 09.11.2023 33:49
In this Ortho Marketing Podcast, Dean Steinman is joined by Nick Greenfield and Jennifer Pinder from Candid. They discuss bringing a game changing approach to partnership and technology into the orthodontic and dental practice world and how to scale your practice with great partnerships! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Nick Greenfield Nick G...
OM Ep. 153- How to Fix No Shows with Oliver Gelles, CMO of OrthoFi 02.11.2023 30:11
In this Ortho Marketing Podcast, Dean Steinman is joined by Oliver Gelles, Chief Marketing Officer at OrthoFi. They discuss how to fix no shows and many more! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Oliver Gelles Oliver Gelles is the Chief Marketing Officer for OrthoFi and OrthoBanc. Widely recognized as one of the industry's foremost strategic bran...
OM Ep. 152- Setting Up Your Practice for Success with Stephanie Peterson, Dir of Operations at Novel Orthodontics 26.10.2023 39:26
In this Ortho Marketing Podcast, Dean Steinman is joined by Stephanie Peterson, Director of Operations at Novel Orthodontics. They discuss how to set up your practice for success! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Stephanie Peterson Stephanie Peterson entered the dental field in 1999 as a dental assisting student attending South Puget Sound Co...
OM Ep. 151- The Business Side of Orthodontics: Current State of Affairs and Keys to Success Moving Forward 18.10.2023 34:53
In this Ortho Marketing Podcast, Dean Steinman is joined by Wesley Lyon, President and CEO of McGill and Lyon Dental Advisors. They discuss the business side of Orthodontics: current state of affairs and keys to success moving forward. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Wesley Lyon Wes serves as President and CEO of McGill and Lyon Dental Advis...
OM Ep. 150- The Importance of Data and your Practice Growth with Kent Miller- CEO of Dentagraphics 20.09.2023 29:47
In this Ortho Marketing Podcast, Dean Steinman is joined by Kent Miller, President and Founder of Dentagraphics. They discuss the importance of data and your practice growth. About Kent Miller Kent is the President and Founder of Dentagraphics, the dental industry’s only platform for starting, buying and growing practices. After creating the company as a dental market research consulting group, he...
OM Ep. 149- How AI Can Change Your Practice with Suzanne Wilson CMO of Dental Monitoring 06.09.2023 27:47
In this Ortho Marketing Podcast, Dean Steinman is joined by Suzanne Wilson, Chief Marketing Officer at DentalMonitoring. They discuss how AI can change your practice.
OM Ep. 148- How AI and Polymers are changing the Orthodontic World with Ren Menon, CEO of OrthoFX 30.08.2023 27:51
In this Ortho Marketing Podcast, Dean Steinman is joined by Ren Menon, CEO of OrthoFX. They discuss how AI and polymers are changing the face of the Orthodontic World. Ren was the global head of product and innovation at Invisalign and prior to that, he was the head of professional marketing with a focus on the Orthodontist channel. Ren has played a critical role in developing and scaling Invisali...
OM Ep. 147- What's Your Plan? A Strong Post Orthodontic Plan is an Easy and Profitable Way to Grow Your Practice 22.08.2023 31:17
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Blair Feldman, President and Co-founder of Retainer Club. They discuss how a strong post orthodontic plan is an easy and profitable way to grow your practice. Dr. Blair Feldman is an orthodontic specialist practicing in the Phoenix area for over 20 years. He was an adjunct professor of orthodontics for 8 years at AT Still university i...
OM Ep. 146- Unleashing Creativity, Boosting Patient Compliance and Communication 14.08.2023 26:43
In this Ortho Marketing Podcast, Dean Steinman is joined by Janelle Baum, Sales and Marketing Representative of GetBizzy. Also known as the Energetic Orthodontic Influencer! They discuss about Unleashing Creativity, Boosting Patient Compliance and Communication. About Janelle Baum Hey there! Are you ready to take your dental practice to new heights? Curious to know who the heck is Janelle Baum and...
OM Ep. 145: 4 Tips For Your Treatment Coordinator To Get More Starts 26.06.2023 12:42
In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 tips for your treatment coordinator to bring in more patients.
OM Ep. 143: Interview with Light Force CEO- Alfred Griffin 22.05.2023 26:39
In this Ortho Marketing Podcast, Dean Steinman is joined by Alfred Griffin, CEO of Light Force. They discuss about applied technology in Orthodontics. Dr. Griffin founded LightForce Orthodontics in 2015. He received his BS in Biochemistry from the University of Virginia, after which he completed a DMD and PhD at the Medical University of South Carolina while lecturing internationally in craniofaci...
OM Ep. 142: 3 Things That Can Change Your Practice Today 17.04.2023 21:36
In this Ortho Marketing Podcast, Dean Steinman is joined by Amy Demas with Communicate Excellence. They discuss 3 things to help you and your practice. Amy Demas brings a unique combination of orthodontic practice management experience, career business success, leadership and creative thinking to the challenges of maximizing effective communication for orthodontic teams. She is an international sp...
OM Ep. 141: The Importance Of Utilizing Time and Listening To Take Your Practice To New Heights 10.04.2023 26:48
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Andy Toy. They discuss the importance of utilizing your time and how vital it is to listen and adapt. "Remember to Never Treat a Stranger, and Always Treat a Friend." Dr. Andy Toy is an enthusiastic and engaging presenter with a passion for helping dentists make the most of the Invisalign system. Andy is a General Practitioner with ov...
OM Ep. 140: The Latest In Digital Workflow with KL Owen Founder 03.04.2023 31:48
In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Brandon Owen. They discuss how digital custom braces can unlock massive efficiency in your practice.
OM Ep. 139: Three Tips & Trends to Maximize Your Success in 2023! 27.03.2023 22:48
In this Ortho Marketing Podcast, Dean and Orthodontic Consultant, Shelley Bostrom discuss 3 Tips to Accelerate your practice growth, elevate your team performance and maximize your practice success. Introducing Shelley Bostrom- founder and owner of Align My Practice - your ultimate partner in all things orthodontics. With an unparalleled understanding of the industry, Shelley has a knack for devel...
OM Ep. 138: 4 Tips on How Your Staff Can Help Increase Your New Patient Flow 13.02.2023 12:21
In this Ortho Marketing Podcast, Dean Steinman is joined by John Iuzzini, the Director of Accounts at Ortho Marketing. They discuss 4 Tips that can be implemented today on how your staff can be a game changer when it comes to new patients.
OM Ep. 137: 3 Tips on Transforming Your Treatment Coordinator Into a Rockstar 07.02.2023 20:29
Brooke Oliphant, Treatment Coordinator Coach, Speaker & Founder of Straight-Up Sales Orthodontic Coaching, joins Dean to talk about tips you can implement today to help transform your TC into a Rockstar and bring in more starts for your practice! Straight-Up Sales Orthodontic Coaching was founded by Brooke Oliphant, a high-converting and awarded Treatment Coordinator with a lifetime of experie...
OM Ep. 136: Guaranteed New Patients in 2023 w/ TX Converter 20.12.2022 13:52
Eric Romingquet, founder of TX Converter, and Dean talk about how their partnership provides practices with an unbelievable opportunity to both pull in more leads and be able to convert these leads to actual starts even months later! Tune in to hear how it's possible to guarantee new patients for your practice in 2023!
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