Organise

Hormozi sold 3 million books in 72 hours. The real money was in the 12 playbooks he upsold for six grand a pop. This episode breaks down one of them... the hooks playbook. I pulled 7 repeatable formulas out of Hormozi's 121 best-performing hooks across ads, YouTube + email. If you're a coach, consultant or service provider whose content keeps getting scrolled past, this is the fix... becau...

Diana's competitors sell data, surveys + apps. She sells resolution. The difference is massive - she just wasn't communicating it clearly enough. - - - - - - - - - Diana helps organisations build conflict resilience infrastructure, increasing psychological safety + performance by resolving conflict at an early stage rather than just measuring it. We went live + worked through exactly how t...

Kirsten had never run a marketing campaign before. We built her first one live in 15 minutes. - - - - - - Kirsten's a leadership coach + former deputy head working with senior leaders in schools + multi-academy trusts on mindset, energy + burnout prevention. She knew her audience, had a warm network + a seasonal window coming up fast - she just didn't know how to package it into a campaign...

Kaffy came into C2C with a part-time job, two kids, a singing career + a business she couldn't get off the ground. Seven months later she quit. - - - - - - - - - - - - Not because she was desperate to leave - she actually liked the job. But she'd sold out a 10-person group programme before she'd even built it, + the alignment she'd been chasing for years had finally clicked into pl...

Most people send a text DM, hear nothing back, and then spend three weeks wondering what to say next without looking desperate. Kate had the same problem. - - - - - - - Kate's a mentor + coach working with women who need direction + accountability. Her content was good, her offer was solid - the gap was the follow-up. Specifically, what to do when someone's gone cold + the white zone of de...

Jonny's a mindset coach in one of the most saturated markets on LinkedIn. The skill was never the problem. The positioning was. - - - - - - - - In this episode, we went live + worked through it in real time. We covered what Jonny does that no other mindset coach does, his best ever client result - a guy who went from struggling to pay rent to 10k months + speaking for Deloitte + Reddit inside...

Rachael was working crazy hours, beating herself up + convinced she could only ever be successful working for someone else. She'd done programs before + hadn't followed through. She joined C2C as a last attempt to back herself. - - - - - - - - - Within 60 days things started moving. Now she's running workshops for Deloitte Switzerland + National Grid, charging what she's worth + ge...

Emma knew exactly what to do. She was good at it when she did it. She just wasn't doing it first. - - - - - - - - Emma's a speaking coach with consistent content + zero problems on the delivery side. The gap was the Priority Pipeline - it kept getting bumped down the morning list in favour of VA messages, client work + whatever else pulled her attention first. We went live + fixed it. The...

Martin was doing the basics on LinkedIn. Posting, connecting, sending a friendly welcome message. Getting one reply in every 10 to 15. Not enough signal to work with. - - - - - - - - Martin mentors + consults with seven figure businesses + runs peer advisory boards for business owners who want to solve problems together. The outreach wasn't working - not because he was doing it wrong, but beca...

Sonia's referrals built her business. Then they stopped. This episode is the live coaching call where we worked out exactly what to do next. Sonia is a Meta + Google ads consultant with a 100% track record - every single client gets leads or sales within a week of their ads going live. The problem wasn't her skill. It was that she was selling to everyone, which meant she was visible to no...

Bex's webinars convert well when people show up. The problem was getting new people there. - - - - - - - - - - Bex is a business coach working with solopreneurs + creatives on the practicalities of business growth. Her existing audience had either already been to the webinar or weren't coming. She needed fresh eyes + a system to get them there. We went live + mapped out the whole thing - h...

Matt had a new baby, a shiny object problem + a habit of doing work that felt productive but wasn't moving anything forward. Six months later he'd packaged a sharp offer, had content going out consistently + had stopped waiting for things to be perfect before shipping them. - - - - - - - - Matt runs Content Pal - a done-for-you service that turns one hour of a founder's time into a mon...

Dan was getting calls booked. The calls just weren't closing. Price kept coming up as the objection - but the price wasn't the problem. - - - - - - - - - - - Dan works with business owners in Winchester helping them fix the constraints holding their businesses back. Plenty of activity, decent conversations - but too many ending at the price. We went live + traced it all the way back to whe...

Helen's content was consistent, credible + getting quoted back to her in real client conversations. The problem was everything that came after the post. - - - - - - - - - Helen works with VP-level leaders in engineering, energy + infrastructure businesses on digital transformation. Her short form was doing its job - building trust with the right people. But the journey from stranger to booked...

5 figures a month. 4 hours a day... It sounds like another bold claim - except this is the actual system, not the promise. In this episode, I walk through the full C2C model from top to bottom. If you're a coach, consultant, or service provider who's stuck in feast and famine, unclear on what to post, or spending hours creating content that goes nowhere - this is the framework that fixes i...

I had a job most people would've killed for - and I still walked away from it. What came next wasn't the freedom story I'd sold myself on. This episode is the full, unfiltered account of building C2C from scratch - the seasons, the structural mistakes, the period where I was working 16-hour days while preaching anti-hustle, and the specific moment a complete stranger paid me from avera...

14 real questions from coaches + consultants on LinkedIn. Answered live. Cold outreach that's killing you inside, whether LinkedIn lives actually work without a big audience, how to track which posts bring in leads, and why the algorithm "experts" are making it all up. If you're building on LinkedIn and not getting the traction you expected, there's a good chance you'll h...

A year ago I was overweight, taking calls every single day, and my business owned my time completely. Then I did a weird 15-minute exercise on my iPad that I promptly forgot about - and 13 months later I stumbled across it and realised I'd built almost half of it into my life without even trying. This episode breaks down the exact "Wouldn't it be cool if?" framework - why traditi...

I spent years watching people churn out content that went nowhere - and I was guilty of it too. The problem isn't the content itself. It's the lack of a system behind it. This episode breaks down the FAST System - the exact process I use to fuel, assemble, ship + track content that builds trust at scale. If you're a coach, consultant, or service provider who's showing up online but...

🔥 Download my free 'Content On Easy Mode' Training: https://www.chris-james.co/content-tr... 📈 Work with me directly: http://www.chris-james.co/c2c?video=g... or DM me 'CLIENTS' on Instagram:   / chrisjamesonline  

What's the reality of making £100,000 in one month using LinkedIn organically? Let's break down our £100,000 month, go through how you can use LinkedIn to do the same, but on top of that... ...let's clear a few things up! Book your FREE call with us here! ➡️ https://www.chris-james.co/c2clp ----- Chapters: 0:00 - Introduction 0:53 - How Marketers Lie 2:44 - How I Lie 4:44 - Breaking Do...

When Kate said she wanted to work with me, I was surprised… → I’ve known her since the beginning. → She’s the Queen of back-end systems and automation. → She helped me set up my systems right at the start of my journey. Funny how things go full circle, eh? After 2 months inside C2C, she had some real breakthroughs: • She changed her entire daily routine • She massively upped her productivity • She...

LinkedIn is always a hot topic inside our Content To Clients Slack community. And a lot of questions come up on a regular basis. In this video, I've shared some LinkedIn questions our clients have asked, and answered them for you. Grab the Linkedin HIGH PERFORMANCE Planner! ⬇️ https://www.chris-james.co/linkedin-planner ----- Chapters: 0:00 - Introduction 0:20 - Utilizing LinkedIn Posts 1:15 -...

As your business on LinkedIn grows, systems, workflows + tools get more + more important to make sure your time's being used in the best way possible. In this video, I share the 12 tools we couldn't run our business on LinkedIn without (well, we could, but it would make life much harder). Book your FREE call with us here! ➡️ https://www.chris-james.co/c2clp ----- Chapters: 0:00 - Calendly...

LinkedIn is a goldmine if you know how to approach marketing + lead generation correctly. But most people on LinkedIn are making a few key mistakes. In this video I'm sharing the 12 LinkedIn mistakes I see most often and how you can avoid them. Book your FREE call with us here! ➡️ https://www.chris-james.co/c2clp -------- Chapters: 0:00 - 12 LinkedIn Mistakes to AVOID! 0:17 - Mistake 1: Sendin...