OrbisX Off the Clock Show

What starts as Shawn and Marshall swapping personal anecdotes off the clock turns into one of the most no-BS marketing conversations they've had on the show. The topic? Most detailers are marketing to everyone — and that's exactly why they're closing nobody. This episode is a masterclass in customer profiling. Shawn and Marshall break down why knowing who your perfect customer is isn&#...

What starts with a deep dive into the one detailing step most shops rush through — glass cleaning — turns into one of the most tactical episodes Shawn and Marshall have ever dropped. If you think AI is just a chatbot you occasionally ask questions, this episode is going to completely rewire how you think about running your business. Shawn breaks down how AI is quietly becoming the most powerful hi...

In this episode of Off The Clock, Shawn Gervais and Marshall Hill take you from brewing mystery beer and dropping $6,000 on airline tickets to a massive wake-up call for the detailing industry. With shop owners panicking about the economy and claiming customers won't pay for "frivolous luxuries" , the guys break down exactly how to pivot your pitch to keep closing high-ticket ceramic...

In this episode of Off The Clock , Shawn Gervais and Marshall Hill take you from airport chaos in Vancouver to one of the most powerful marketing concepts most shop owners completely miss: stop chasing customers… and start building places they naturally gather . What starts as travel stories quickly turns into real business insight — from frustrating airline experiences to unexpectedly brilliant s...

In this episode of Off The Clock, Shawn Gervais and Marshall Hill get real about what happens when business conditions tighten and uncertainty creeps into the market. From economic turbulence to changing customer spending habits, the guys break down how smart shop owners stay resilient and keep revenue flowing when others start to panic. A major theme of the conversation is something many business...

Does your marketing position you as the hero, or your customer? In this episode of the Off the Clock Show , Shawn and Marshall dive into why making your customer the hero of the story—and uniting against a "common enemy"—is the ultimate key to business growth. Before getting into the heavy-hitting marketing strategies, the guys kick things off with some playful banter about the Canada vs...

In this episode of the Off the Clock Show, we’re talking about what it takes to build a truly resilient business in today's fast-paced tech landscape. Shawn Gervais and Marshall Hill join the show for a lively conversation that bridges the gap between sports marketing and everyday business operations. From gearing up for massive events like the World Cup to reigning in your software subscripti...

While I’m down for the count with the flu this week, Marshall takes the wheel for a powerhouse conversation that every detailer needs to hear. He is joined by Rob Schruefer to tackle the single biggest hurdle in our industry: the difficult transition from being a great technician to becoming a successful business owner. If you feel stuck doing all the labor yourself, this episode is your roadmap o...

Detailers and auto pros—our latest Off the Clock episode dives deep into Super Bowl 2026 ads, turning those high-stakes corporate spots into actionable gold for your shop. We analyze hits like Xfinity's Jurassic Park revival (flipping chaos into reliability) and Pepsi's clever polar bear twist on Coke (sparking rivalry and debates), plus trends in nostalgia (Dunkin' celeb mashups, Back...

If you’re still talking about chemical ratios and foam cannons while your bank account is stagnant, you’ve got a hobby, not a business. The reality is that the guy charging $2,000 for a ceramic coating isn't necessarily a better "detailer" than you—he’s just a better operator. Shawn and Marshall cut through the noise to explain why your obsession with the technical craft is actually...

In this episode, Shawn Gervais and Marshall Hill break down the uncomfortable truth most shop owners don’t want to hear: the real money isn’t in new leads — it’s in the customers you already have . If you’re not nurturing, onboarding, and upselling properly, you’re leaving massive revenue on the table and working way harder than you need to. The guys unpack why the detailing industry is booming ri...

This episode starts exactly how you’d expect an Off The Clock conversation to start — arguing about pizza. Pineapple. Styles. Regional loyalty. And somehow… it all makes sense by the end. Shawn Gervais and Marshall Hill use lighthearted stories (including a pizza literally named after Shawn’s daughter) as a jumping-off point to talk about something much bigger: how consumer behavior is changing an...

In this episode, Shawn Gervais and Marshall Hill issue a clear warning to the detailing industry: 2026 is not going to be kind to businesses that are unprepared. A major shake-out is coming, and a lot of shops are about to lose their shirts — not because they’re bad detailers, but because they built fragile businesses. They break down exactly why this wave is coming: seasonal dependency, unclear p...

In this episode, Shawn Gervais and Marshall Hill bring the conversation back to what actually moves the needle in business — details, discipline, and execution . From the overlooked power of something as simple as glass cleaner to full-blown marketing strategy for 2026, this episode is all about sharpening your approach and selling smarter, not louder. The guys break down why understanding custome...

In this episode of Off The Clock , Shawn Gervais and Marshall Hill dive into the rapidly evolving world of AI and emerging tech — and what it really means for detailing businesses heading into 2026. They unpack the hidden side of AI, including the environmental impact of massive data centers, while exploring why engagement, authenticity, and emotion now matter more than ever in video marketing. Th...

Is your business built to survive the holidays, or are you just hoping for the best? In this episode of Off The Clock , Shawn and Marshall strip away the holiday veneer to have a raw conversation about the state of the industry. From the nostalgia of Christmas past to the cold reality of dealership contracts, we explore why "relationships" are the only currency that matters in 2026. We a...

In this episode, Shawn Gervais and Marshall Hill talk about what actually sharpens your marketing blade — and spoiler alert, it’s not another agency, funnel, or plug-and-play system. It’s relationships. Real ones. Built the slow way. The uncomfortable way. The way most people avoid because it doesn’t scale nicely in a pitch deck. The guys break down why businesses that rely entirely on outsourced...

In this episode, Shawn Gervais and Marshall Hill flip the entire business-growth conversation on its head. Instead of asking, “How do we get rich?” they ask a far more uncomfortable — and way more useful — question: “How are you staying broke?” The guys break down how every shop, detailer, and entrepreneur has hidden leaks, blind spots, cracks, and weak spots in their business. And instead of pret...

Most people think practice makes perfect. They’re wrong. Practice makes permanent . In this episode of The Off the Clock Show , Shawn and Marshall rip the bandage off your bad habits. We discuss the dangerous reality of "cutting corners." If you cut corners every day, you aren't saving time—you are training yourself to be a hack. And guess what? You’re becoming a world-class expert a...

This week, Shawn Gervais and Marshall Hill get brutally honest about the one thing businesses still can’t seem to fake — authenticity . We’re living in an era where customers scroll past gimmicks faster than your last Facebook ad spend, and they can spot insincerity before you even finish typing “limited-time offer.” The guys dig into why honesty isn’t just a moral choice anymore — it’s a marketin...

In this episode of The Off the Clock Show, Shawn Gervais and Marshall Hill dive into a wide-ranging conversation that blends personal reflection with real-world business strategy — all wrapped in their signature unfiltered style. The duo kicks things off with seasonal changes, mood shifts, and the unwelcome rise of speed cameras before transitioning into the deeper stuff: work-life balance, leader...

In this episode of The Off the Clock Show , Shawn Gervais and Marshall Hill unpack their observations from the SEMA show — the good, the recycled, and the genuinely innovative. They dive deep into what today’s auto industry trends reveal about marketing, authenticity, and competition. From finding your edge in a crowded market to crafting irresistible offers for Black Friday and the holidays, the...

This week, we’re calling out the microwave marketers — the ones looking for shortcuts to shortcuts, trying to copy their way to success instead of actually learning how to cook. 🍽️🔥 We dive into the difference between reproducing vs. copying in business — why slapping someone else’s post style or ad headline on your page won’t make you rich, and how real marketers reproduce with purpose . That me...

You don’t need to work harder—you just need to make people feel dirty enough to buy. In this unapologetically honest episode, Shawn Gervais and Marshall Hill flip the script on the idea of laziness in business and marketing. Everyone praises hustle, but what if being lazy—strategically lazy—is actually the smartest move you can make? The duo dives into how laziness shows up in marketing (and why t...

In this no-fluff episode, Shawn Gervais and Marshall Hill tear into lazy marketing habits that kill customer engagement faster than bad beer at a BBQ. From farm stands in Oklahoma to the global playbook of HelloFresh, they expose how constant repetition burns out your audience — and why switching up your message can turn dead leads into loyal fans. The guys break down how to keep your brand fresh,...