Optometry: The Ultimate O.D.

This is Going to Hurt, But You're Going to Be Free - E147 Highlights from this episode: Run Down:  This is Going to Hurt, But You're Going to Be Free (00:46) Office Talk: The Sales Funnel (21:05) In today's episode we are talking about those "issues" in practice that end up just consuming you (RX checks used to be like this for me personally). You obsess over this thing tryin...

Ultimate O.D. Nugget - Have I Arrived? Start your week off on the right foot with a little Nugget from Dr. Lillie! This week it's all about how to handle the question of "have I arrived?" We are all striving to reach that "next level" but what happens when we get there? Do you feel any different? Most likely, you won't. The biggest change is that you are now a small fis...

Problems Are a Good Thing - E146 Highlights from this episode: Run Down:  Problems Are a Good Thing (00:58) Office Talk: Top Line vs. Reduced COGS (14:20) In today's episode we are talking about the one constant in business: problems. Contrary to the feeling you get when you hear the word, problems are GOOD! They are the cost of doing business. The key to overcoming the dread you feel when pro...

Ultimate O.D. Nugget - 3 Questions to Ask Your Staff to Increase Productivity In this week's nugget it's all about getting the information you need to help your staff be more productive. For your practice to run smoothly and efficiently with a good culture, your staff needs to have all the resources required to do that. Those things might not be what you think either! Maybe it's a spec...

After 12 Years in Practice, These Are 3 Mistakes I Do Not Want You to Make - E145 Highlights from this episode: Run Down:  After 12 Years in Practice, These Are 3 Mistakes I Do Not Want You to Make (00:38) Office Talk: Trip to Florida! (19:07) In today's episode we are taking a trip down memory lane for me and going over three big mistakes I made. Had these things been handled differently, I w...

Ultimate O.D. Nugget - What is Your Mission? In this episode we talk about your mission. First, you figure out your "why" and then you figure out your mission. This is not a lengthy mission statement, but instead, what do you wish to accomplish in 5 words or less. Keep it simple, say it often, and spread it to your staff! Join in the fun and subscribe to the podcast to keep up with all t...

What's Wrong with Obsession? - E144 Highlights from this episode: Run Down:  What's Wrong with Obsession? (00:37) Office Talk: People, Numbers, Culture (16:24) In today's episode we are talking about "obsession". Is it good, bad, both? A little obsession, in my opinion, is necessary for success. There are times and things that you need to be extremely dialed in and focused if...

Ultimate O.D. Nugget - Can You Tell a Story? In this week's nugget it's all about the catalyst that simplification can be in your practice. Want to grow your business, expand your reach, all while providing better care for your patients? SIMPLIFY. Take everything you talk about with your patients and simplify it. Come up with short and simple analogies to explain procedures, ocular anatomy...

Are You Lucky or Are You Good? - E143 Highlights from this episode: Run Down:  Are You Lucky or Are You Good? (00:41) Office Talk: Office Culture & Helping vs. Selling (17:54) In today's episode we are talking about luck versus skill. Are you where you're at because of dumb luck, right place, right time? OR, are YOU the secret sauce to why you are successful (or not)? We all like to th...

Ultimate O.D. Nugget - The Change You Can't See In this week's nugget it's all about ice cubes and how they melt. As the temperature creeps up, nothing seems to be happening but once you hit 33*F you can see it start melting! Keep grinding and moving forward even when you don't think you can see the movement and you will be pleasantly surprised when you look back and see how far yo...

What Kind of First Impression Does Your Practice Give? - E142 Highlights from this episode: Run Down:  What Kind of First Impression Does Your Practice Give? (00:45) Office Talk: Numbers, People, & Culture (14:35) In today's episode we are talking about the one thing that can make someone either a life-long patient or never come back. It all comes down to their first impression. If it'...

Ultimate O.D. Nugget - Your Relationship with Money & Why it Matters In this week's nugget it's all about money. How do you relate to it (scarcity vs. abundance) and how does that affect the way you run your business? Is it holding you back or propelling you forward? These are all important questions that you need to be able to answer for yourself to become the master of your finances....

5 Focus Areas to Grow Your Practice - E141 Highlights from this episode: Run Down:  5 Focus Areas to Grow Your Practice (00:40) Office Talk: Working ON my practice (18:16) In today's episode we are talking about the 5 areas that make your practice profitable and how to grow them. Once you distill all the numbers down, they point to these areas of your practice. Control and maximize them, and y...

Ultimate O.D. Nugget - The Most Important Brand: YOU In this week's nugget it's all about what it means to "brand" yourself. There's a difference between selling and branding. Branding is when you are the person that comes to mind when someone needs what you do! Is your name (brand) synonymous with dry eyes? Myopia management? Scleral lenses? Pediatrics? Decide what you want...

The Entrepreneurial Mindset... 1 or 2? - E140 Highlights from this episode: Run Down:  The Entrepreneurial Mindset... 1 or 2? (00:50) Office Talk: Amniotic Membranes & Eyes on Dry Eye (18:26) In today's episode we are talking about the mindset you need as an entrepreneur to set effective goals for yourself. There are two main theories that are thrown about regarding this and by the end of...

Ultimate O.D. Nugget - The Best $1000 Investment You Can Make  In this week's nugget we're talking about the best investment you can make to get the best returns. What would give you the best ROI on a $1000 investment? It may not be what you think but it will make a world of difference! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exc...

4 Step Method to 10x Your Practice - E139 Highlights from this episode: Run Down: 4 Step Method to 10x Your Practice (00:47) Office Talk: Perfect Storm & Dry Eye (20:10) In today's episode we are talking about the four things you need to do to 10x your practice. It's always the seemingly small things that can make the biggest difference because it effects everything you do. Get something...

Ultimate O.D. Nugget - The Leadership Mentality  In this week's nugget it's all about how to have and cultivate a leadership mentality in not only yourself as a practice owner, but in your staff members as they are entrusted with more responsibility. We've talked in the past about how delegation is imperative to a successful, growing practice and all that will be impossible if you don't get t...

12 Years in Practice and Three Q1 Principles to Live By - E138 Highlights from this episode: Run Down: 12 Years in Practice and Three Q1 Principles to Live By (00:40) Office Talk: Other Offices, Competition, & Dry Eye (13:41) In today's episode we are talking about something I call the "tinker problem". Q1 is crazy and then things level off and what do we then have the urge to do? Tinker....

Ultimate O.D. Nugget - To Fear or To Love In this week's nugget it's all about how you approach your patients and how you think they perceive you. Are you afraid of them not liking you? If that's your focus, perhaps a shift in mindset is in order.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to registe...

Create an Environment To Be the Best - E137 Highlights from this episode: Run Down: The Diet You NEED (00:37) Office Talk: Dry Eye, Hiring, & Circle of Competence (21:46) In today's episode we are talking about what you consume. We aren't talking food here but what you feed your mind. We are going to talk about several different resources that you may or may not be aware of that will sign...

Ultimate O.D. Nugget - The 4 Numbers You Need to Know For Your Business In this week's nugget it's all about how to allocate your cash to run a successful business . There are 4 numbers you need to know and we've got them for you! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our web...

How Do You Define Success? : The Single Most Important Question You Can Ask Yourself - E136 Highlights from this episode: Run Down: How Do You Define Success? : The Single Most Important Question You Can Ask Yourself  (00:52) Office Talk: Hiring Saga & Dry Eye (24:13) In today's episode we are talking about the most important question you need to ask yourself and that is: how do you defin...

Ultimate O.D. Nugget - The One Key to Being a Great Leader In this week's nugget it's all about leadership and how leaders show up for their team. You can't leave from behind, you need to be in front and involved! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will b...

The Day to Day Grind: How do you Stay Entertained? - E135 Highlights from this episode: Run Down: The Day to Day Grind: How do you Stay Entertained? (00:43) Office Talk: 2023 Mission (16:57) In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We started last episode with "where do you spend your time" and we are on to t...