Optometry: The Ultimate O.D.

Quick Hitter: 3 Reasons to Love Being a Business Owner - E213 Highlights from this episode: Quick Hitter: 3 Reasons to Love Being a Business Owner (00:37) Closing Thought: Consistency (16:52) I was recently asked what I loved about being a business owner. There are 3 big reasons for me that relate back to my sports background growing up. This is an often overlooked aspect of being in private pract...

Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power! - E212 Highlights from this episode: Quick Hitter: How to Turn This Dirty Word into Your Practice's Super Power (00:33) Closing Thought: Embarrassment is the Price of Entry (12:21) OD's tend to cringe at the the word "sales". As much hate as it gets, when you boil it down, it really is just communicat...

Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice - E211 Highlights from this episode: Quick Hitter: The One Mistake that Will Change the Trajectory of Your Practice (00:37) Closing Thought: A Higher Calling (20:02) There is one thing that can cause your practice to either sink into the depths of despair or catapult into the stratosphere: the story you tell yourself. T...

Quick Hitter: How to Not Let a Bad Situation Go To Waste - E210 Highlights from this episode: Quick Hitter: How to Not Let a Bad Situation Go To Waste (00:44) Closing Thought: The Magic Pill is in the Work You're Trying To Avoid (17:02) As private practice owners, there are going to be times when the crap hits the fan and things go sideways. It could be issues with your lab, being short staffe...

Quick Hitter: Customer Service vs. Hospitality - E209 Highlights from this episode: Quick Hitter: Customer Service vs. Hospitality (00:39) Closing Thought: What would you tell your 20 year old self? (18:30) The term "customer service" carries a lot of weight in business. Everyone claims to have it but few actually do. Today we are talking about the difference between that and hospitality...

Highlights from this episode: Quick Hitter: How To Recognize & Improve Your Practice Identity (00:39) Closing Thought: Quote from S. McNutt (14:38) You've heard me say this time after time but to have a successful practice, you need to know who you are. Knowing your priorities as an office will help guide not only your decisions as the owner but your team's. Your homework is to get wha...

Quick Hitter: Fact or Fiction? The Customer is Always Right - E207 Highlights from this episode: Quick Hitter: Fact or Fiction? The Customer is Always Right (00:38) Closing Thought: Immanuel Kant (18:30) This week we are talking about serving our patients. To serve them to the best of our ability, to be genuinely great doctors, is it better to be/provide whatever each of your patients wants? OR, i...

Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out - E206 Highlights from this episode: Quick Hitter: How I Changed My Practice to Make My Specialty Stand Out (00:44) Closing Thought: Quote from Steve Prefontaine (19:03) In this week's episode we are talking about how to make what you love to do the breadwinner of your practice. People want to have an expert in their issue....

Quick Hitter: 5 Steps I Used to Grow My Specialty - E205 Highlights of this episode: Quick Hitter: 5 Steps I Used to Grow My Specialty (00:37) Closing Thought: Hard work vs. Luck (15:15) In this week's episode we are discussing practice specialties. To grow them a specialty is simple and straight forward... but is extremely hard to do. We have unlimited options for us to grow and invest in, le...

Quick Hitter: Keys to Avoid Overwhelming the Patient - E204 Highlights from this episode: Quick Hitter: Keys to Avoid Overwhelming the Patient (00:44) Closing Thought: Unplug (18:28) In this week's episode we are continuing our conversation on maximizing your bottom line with the last piece of the puzzle: your patients. We've talked about the limited bandwidth of our staff, patients have i...

The Keys to Managing Top Line Revenue with Your Vision & Your Team - E203 Highlights from this episode: Quick Hitter: The Keys to Managing Top Line Revenue with Your Vision & Your Team (00:37) Closing Thought: What is Your Hammer? (21:22) In past episodes we have discussed the best ways to grow your bottom line net. This week we are taking it a step further and breaking it down into the st...

Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor -E202 Highlights from this episode: Quick Hitter: 3 Ways to Boost Your Profitability and Be a Better Doctor (00:36) Closing Thought: Indiscriminate Action is Lazy (16:12) Top line revenue is more of a vanity metric. The number that matters is your net. In this episode we are talking about how increased profitability helps you...

Quick Hitter: How to Level Up Your Practice - E201 Highlights from this episode: Quick Hitter: How to Level Up Your Practice (00:41) Closing Thought: Start something and give it all you have (22:17) In the past few years, my practice has grown from 600k to 1.3m. There are several things that I believe have contributed to this and I want to share them with you! Join in the fun and subscribe to the...

Quick Hitter: As the CEO of Your Practice, What Should You Focus On - E200 Highlights from this episodes: Quick Hitter: As the CEO of Your Practice, What Should You Focus On (00:46) Closing Thought: Do No Spoil What You Have (20:20) We've talked a lot about being the CEO of your practice in past episodes (see episodes 82-91). But, once you carve out that time to actually BE the CEO, what do yo...

Quick Hitter 5 Step Process to Unmatched Customer Service - E199 Highlights from this episode: Quick Hitter: 5 Step Process to Unmatched Customer Service (00:35) Closing Thought: The Test Comes Before the Lesson (26:26) It has been a while since we've talked about customer service but with something as seemingly obvious as this, we still need to make sure we are keeping it front of mind. In th...

Quick Hitter: This is Your Permission to be Successful - E198 Highlights from this episode: Quick Hitter: This is Your Permission to be Successful (00:49) Closing Thought: Process Evaluation (22:11) "Action will delineate and define you". There is no reason you can't you do the amazing things that others are doing. Give yourself permission to go and do it. Those other people are no b...

Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business - E197 Highlights from this episode: Quick Hitter: 3 Ways to Apply the Pareto Principle to Grow Your Business (00:51) Office Talk: Family Spring Break story (19:35) Closing Thought: Good Boy! (27:54) In this week's episode we are talking about the Pareto principle (basically the 80/20 rule). This can be applied in so many...

Quick Hitter: What it Takes to Be Great at Business - E196 Highlights from this episode: Quick Hitter: The Mental Mindset for a Profitable Practice (00:42) Closing Thought: How to Find the Next Opportunity (17:14) There are some big things that I've learned make a world of difference in being a good business owner. The first is the difference between having a good business and having a good jo...

Quick Hitter: How to be Profitable with Managed Care - E195 Highlights from this episode: How to be Profitable with Managed Care (00:33) Closing Thought: Timing is everything! (17:01) This episode was brought on by a listener question and it was so good I decided to make an entire quick hitter episode on it! Managed care is unfortunately something the majority of practices have to live with. There...

Office Talk: Delegation - How Far We've Come - E194 Highlights from this episode: Office Talk: Delegation - How Far We've Come (00:38)1 Closing Thought (15:45) In this week's episode we are talking about the incredible change delegation has brought in our office. Looking back at what I used to focus on compared to now it's a night and day difference. It's all about the journey...

Quick Hitter: Avoid Complacency & Push the Limits! - E193 Highlights from this episode: Quick Hitter: Avoid Complacency & Push the Limits! (00:39) Closing Thought: 3 Questions You Need to Answer at the End of the Week (14:46) In this week's episode we are talking about the mental state it takes to do big things. It takes passion for what you are doing and a love of the hunt. This relat...

Quick Hitter: Low Hanging Fruit that Will Radically Change Your Practice - E192 Highlights from this episode: Quick Hitter: Low Hanging Fruit That Will Radically Change Your Practice (00:50) Closing Thought: Your first of anything will be bad (20:51) In this week's episode we are going through a handful of changes I am making in my office thanks to some great insight from the P3 conference. Th...

Office Talk: New Office, New Website, P3 Conference - E191 Highlights from this episode: Office Talk: New Office, New Website, P3 Conference (00:42) Closing Thought: The Arrival Fallacy (09:16) In this week's episode we are catching up on all the recent happenings of the office! Bids have been submitted for the new location, we have our new website(s) up and running finally, and the P3 confere...

Quick Hitter: Can you answer this question for your practice? - E190 Highlights from this episode: Quick Hitter: Can you answer this question for your practice? (00:36) Closing Thought: Behind the mountatins are more mountains (12:23) In this week's episode we are answering a game changing question: What if it could be easy? We glorify the grind and running ourselves into the ground for things...

Quick Hitter: A Simple Formula for Success - E189 Highlights from this episode: Quick Hitter: A simple formula for success (00:45) Closing Thought: The Journey is the Reward (11:49) In this episode we are talking about two annoyingly simple things that contribute to success. One involves my wife and a water bottle of all things and the other is admitting that these questions we wrestle with are no...