Optometry: The Ultimate O.D. Podcast

Optometry: The Ultimate O.D.

Business EN ↓ 452 episodes

Welcome to The Ultimate O.D. podcast with host, optometrist and practice owner, Dr. Nick Lillie. Join us weekly as Dr. Lillie brings the real talk with hard won wisdom and levity on all things Optometry such as practice management, practice specialties, business tips, and more all from his own personal experience!

Author

Optometry: The Ultimate O.D. Podcast

Category

Business

Podcast website

www.theultimateod.com

Latest episode

Jul 9, 2026

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Episodes

2 Lessons from a New Level of Private Practice | E238 30.01.2025

2 Lessons from a New Level of Private Practice - E238 Highlights from this episode: 2 Lessons from a New Level of Private Practice (01:03) Closing Thought: The Neural Re-wiring Process (17:23) Part of achieving a new level in practice is getting new perspective and realizations when you step back and take a look at what you are doing and where you've been. There are a couple things I've kn...

The One Controllable Thing Holding You Back in Your Practice | E237 23.01.2025

This is the One Thing That's Holding You Back in Your Practice | E237 Highlights from this episode: The One Controllable Thing Holding You Back in Your Practice (00:33) Closing Thought: Do what you love! (17:58) Thinking back to my sports days, I had some incredibly influential coaches. There are some things that have stuck with me that I'm now applying to life as a business owner. Shoot m...

5 Things I Wish I Knew When I Started My Practice | E236 16.01.2025

5 Things I Wish I Knew When I Started My Practice | E236 Highlights from this episode: 5 Things I Wish I Knew When I Started My Practice (00:34) Closing Thought: Be the person you needed when you were young (21:11) There are so many lessons I've learned over the past 13 years in practice but there are 5 that really stick out. I wish I fully understood these from the beginning and I want to sha...

How to Go From Owner-Practitioner to Owner-Operator | E235 09.01.2025

How to Go From Owner-Practitioner to Owner-Operator | E235 Highlights from this episode: How to Go From Owner-Practitioner to Owner-Operator (00:39) Closing Thought: How much can I lose and still be ok? I received a great question from a listener that I wanted to answer with a full episode on my thoughts. This question is how to make that transition from owner-practitioner to owner-operator. This...

3 Questions to Focus Your Goal-Setting | E234 02.01.2025

3 Questions to Focus Your Goal-Setting | E234 Highlights from this episode: 3 Questions to Focus Your Goal-Setting (00:36) Closing Thought: What Does "Being" Allow You to "Do"? (20:52) As we head into a new year, this is typically the time we look back and take stock of the previous one. This facilitates your annual goal setting and to get the most out of this, we need to focus. There are a few qu...

Top Wins & Losses of 2024 for My Private Practice | E233 26.12.2024

Top Wins & Losses of 2024 for My Private Practice | E233 Highlights from this episode: Top Wins & Losses of 2024 for My Private Practice (00:47) Closing Thought: Reflection in Boiling Water (21:12) 2024 has been an incredible year! While it has been much more positive than negative, there were still some losses that took place. Let's take a look back at some of the biggest triumphs and def...

3 Private Practice Lessons That Took Me 13 Years to Learn | E232 19.12.2024

3 Private Practice Lessons That Took Me 13 Years to Learn | E232 Highlights from this episode: 00:42 - 3 Private Practice Lessons That Took Me 13 Years to Learn 23:01 - Closing Thought: No Shoes The end of the year is a great time for reflection and as is said so often "hind sight is 20/20". Let me share some lessons that I have been learning the past 13 years but have really come into clarity the...

3 Things That Should Be at the TOP of Your To-Do List For the Year End | E231 12.12.2024

3 Things That Should Be at the TOP of Your To-Do List For the Year End |E231 Highlights from this episode: 3 Things That Should Be at the TOP of Your To-Do List For the Year End (00:32) Closing Thought: F the Side Hustle! (13:36) As the year draws to a close I know as a practitioner, your to-do list is a mile long. However, there are 3 things that I believe you need to move to the very top of that...

3 Steps to Effective and Empathetic "Selling" | E230 05.12.2024

3 Steps to Effective and Empathetic "Selling" | E230 Highlights from this episode: 3 Steps to Effective and Empathetic "Selling" (00:36) Closing Thought: You can Suck but you can't Skip! (17:38) "Selling" leaves a lot of people with a yucky taste in their mouths but once we realize the key to patient compliance is just that, a new level is unlocked! A good way to know if you actually believe in so...

Reflections on Perception & Passion in Your Practice | E229 28.11.2024

Reflections on Perception & Passion in Your Practice | E229 Highlights from this episode: Reflections on Perception & Passion in Your Practice (00:43) Closing Thought: Is it a "hell yes"? (19:12) In the spirit of Thanksgiving, I am reflecting on all that we have to be thankful for in private practice and optometry as a profession. In this episode we are discussing some of the perceptions s...

3 Perspective Shifts for Long Term Success | E228 21.11.2024

3 Perspective Shifts for Long Term Success | E228 Highlights from this episode: 3 Perspective Shifts for Long Term Success (00:57) Closing Thought: Have You Earned What You Deserve? (19:04) I am just coming back from a week spent with my P3 Mastermind group in Nashville and I have gained some incredible perspective on what the future holds for not only our industry but my journey as well. Being in...

4 Steps to Creating Lasting Connections in Your Practice | E227 14.11.2024

4 Steps to Creating Lasting Connections in Your Practice | E227 Highlights from this episode: 4 Steps to Creating Lasting Connections in Your Practice (00:36) Closing Thought: A man can never step in the same river twice (21:06) A successful business is all about relationships and connections. It is even more relevant to our profession. You not only need to connect with your patients, but with you...

Key Leadership Principles You NEED to Build a Great Team | E226 07.11.2024

Key Leadership Principles You NEED to Build a Great Team | E226 Highlights of this episode: Key Leadership Principles You NEED to Build a Great Team (00:11) Closing Thought: You can lead a horse to water (20:14) Looking back at my externship with Dr. Martin Carroll over 13 years ago, I can see the genius in how he operated and led his team. I have tried to implement some of these in my own practic...

Learning the Art of Solving Problems in Private Practice | E225 31.10.2024

Learning the Art of Solving Problems in Private Practice | E255 Highlights from this episode: Learning the Art of Solving Problems in Private Practice (00:31) Closing Thought: Now is not Forever (15:37) There is inherent risk in ownership. Then, growth requires you to up your risk tolerance even more (ie. no risk, no reward). That's where a good business owner needs to have discipline. Managing th...

Top 4 Factors Contributing to My Growth the Past 2 Years | E224 24.10.2024

Top 4 Factors Contributing to My Growth the Past 2 Years | E224 Highlights from this episode: Top 4 Factors Contributing to My Growth the Past 2 Years (00:36) Closing Thought: Everyone Wants the View, No One Wants the Climb (16:08) An extreme amount of growth has happened for both my practice and myself personally the past few years and while I believe there are many things that have contributed t...

The Secret to Achieving BIG Goals in Private Practice | E223 17.10.2024

The Secret to Achieving BIG Goals in Private Practice | E2 23 Highlights from this episode: The Secret to Achieving BIG Goals in Private Practice (00:42) Closing Thought: The easiest part of private practice (18:39) 2024 has been a big year for my practice! In light of the recent milestones we've hit (new location, adding a doctor, etc.), I thought I would take us back to where this vision was bor...

Moving Locations Recap: Stresses & Successes | E222 10.10.2024

Moving Locations Recap: Stress & Success | E222 Highlights from this episode: Moving Locations Recap: Stresses & Successes (00:42) Closing Thought: Stacking Rice (19:21) It has been a busy week, my friends! In this episode I give you the play by play on how our moving week went with our practice. We are a few days in to a packed schedule week and I'm happy to be a case study and share my s...

Are You Stuck in Textbook Mode? It's Time to Get in the Arena! | E221 03.10.2024

Are You Stuck in Textbook Mode? It's Time to Get in the Arena! | E221 Highlights from this episode: Are You Stuck in Textbook Mode? It's Time to Get in the Arena! (00:40) Burst the Bubble! (14:11) In this episode we are talking about taking the next step in our practices. Whether that is adding a specialty, building a new location, or entering private practice for the first time, it's time to get...

From Struggle to Success, the Journey of Leveling Up My Practice | E220 26.09.2024

From Struggle to Success, the Journey of Leveling Up My Practice | E220 Highlights from this episode: 00:46 - From Struggle to Success, the Journey of Leveling Up My Practice 18:39 - Closing Thought: Our Circumstances Shape Our Views We are one week away from moving into our new office and let me tell you, it has been a whirlwind! In this episode we are talking about the perspective shifts that ha...

3 Things You Need to Manage as the Head Coach of Your Practice | E219 19.09.2024

3 Things You Need to Manage as the Head Coach of Your Practice | E219 Highlights fom this episode: 3 Things You Need to Manage as the Head Coach of Your Practice (00:32) Closing Thought: Should Have Wanted More Quote (19:23) For all intents and purposes, as the CEO's of our practices, we are basically the "head coach". It's our job to manage our staff, our patients, and our busin...

How to Spot Growth and Maintain Momentum During Difficult Seasons | E218 12.09.2024

How to Spot Growth and Maintain Momentum During Difficult Seasons | E218 Highlights from this episode: How to Spot Growth and Maintain Momentum During Difficult Seasons (00:46) Closing Thought: The World is Better When People Try to Improve (16:54) If you've listened to this podcast for any amount of time you'll know it's no secret that things are not always easy. In fact a lot of thin...

My Secrets to Maintaining Energy for My Practice & Avoiding Burnout | E217 05.09.2024

My Secrets to Maintaining Energy for My Practice & Avoiding Burnout | E217 Highlights from this episode: My Secrets to Maintaining Energy for My Practice & Avoiding Burnout (00:36) Closing Thought: Removing Yourself From the Emotion (16:39) What we do for our professional can be a grind for some people. We do the same thing day in and day out and then a new year hits and we start all over...

Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216 29.08.2024

Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice | E216 Highlights from this episode: Emotions 101: How to Capitalize on Pain and Discomfort in Your Practice (00:27) Closing Thought: Make the most of this moment (17:09) Emotions are powerful things. They can take you to great heights or drop you to great depths. In private practice we definitely experience the extreme highs...

Growth & Obstacles: How to Manage the Chaos of Private Practice | E215 22.08.2024

Growth & Obstacles: How to Manage the Chaos of Private Practice | E215 Highlights from this episode: Growth & Obstacles: How to Manage the Chaos of Private Practice (00:45) Closing Thought: You'll Always Wish You Started Younger (20:53) Just as in any other business, private practice experiences seasons of "ease" and "chaos". We are currently in the "chaos&quot...

How to Figure Out if Your Staff is Overworked or "Just Doesn't Care", And What To Do About It | E214 15.08.2024

How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It | E214 Highlights from this episode: How to Figure Out if Your Staff is Overworked or Just Doesn't Care, And What To Do About It (00:52) Closing Thought: Don't get stuck in the wrong room (16:05) Staffing is a never ending project within a practice. We have had to replace several staff members o...

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