Optometry: The Ultimate O.D.

The Curse of Knowledge in Optometry - E57 Highlights from this episode: The Curse of Knowledge in Optometry (00:43) Office Talk: Rebranding my practice, new frame line update (14:04) Not to sound arrogant, but we are pretty smart people as optometrists! It takes a lot of work and a lot of schooling to do what we do and with that, I think we can sometimes forget how it feels to NOT know something a...

Optometry's Purple Cow - E56 Highlights from this episode: Optometry's Purple Cow (00:48) Office Talk: Recruiting a Doctor, Ruth's Chris, & Office Updates (15:30) The Purple Cow is a book by Seth Godin and I would highly recommend it! In this episode I apply the concepts in this book regarding marketing to our practices. Listen in and see where you fall in the Innovation Adoption Cycle and how...

3 Ways to Grow Your Practice 2X - E55 Highlights from this episode: 3 Ways to Grow Your Practice 2X (00:) Office Talk: Convo with my Mentor (13:41) There are so many little tricks out there claiming to be the "silver bullet" to success. Well, this one my friends just makes sense intuitively. If you have a goal, what is something you can do that may not GUARANTEE you hit it but it will vastly...

Step-by-Step Guide to Amazing Customer Service: Part 2 - E54 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 2 (00:42) Office Talk: Managed Care, Practice Purchases, & New Rules (14:37) In this week's episode, we are picking up where we left off last week in our guide to Amazing Customer Service. In part 1 we talked about: analyzing the Rx, knowing the patien...

Step-by-Step Guide to Amazing Customer Service: Part 1 - E53 Highlights from this episode: Step-by-Step Guide to Amazing Customer Service: Part 1 (00:43) Office Talk: Growing the Practice & Office Culture (22:59) We talk about this all the time on this podcast and that is the importance of customer service. In this episode I give a step-by-step guide to implementing that in your optical. I'm t...

Are You Meeting Patient Expectations? - E52 Highlights from this episode: Are You Meeting Patient Expectations? (00:54) Office Talk: Blood in the Water & Staff Perks (18:06) What makes a great patient experience? The answer is meeting (or exceeding) the patient's expectations. The first step in this is figuring out what your patients' expectations actually are. You might be doing things that y...

3 Keys to a Successful Optical Patient Experience- E51 Highlights from this episode: 3 Keys to a Successful Optical Patient Experience (00:42) Office Talk: Luxury Frame Lines & Staying Cutting Edge (19:28) In most practices, optical is a huge profit center. Patients will spend more time in optical than with you and since it is such a huge chunk of their time in your office, you need to make su...

5 Keys to a Great Office Culture - E50   Highlights from this episode:   5 Keys to a Great Office Culture (00:38)  Office Talk: Recalls, Favorite Tools, & Culture Index ( 13:07)  If you have ever had a GREAT employer, you can probably attest to the fact that it had a great culture. That, my friends, is the secret sauce of an amazing workplace for both the owner/doctor and t...

5 Hats You Need to Wear as a Practice Owner - E49 Highlights from this episode: 5 Hats You Need to Wear as a Practice Owner (00:56) Office Talk: Morning Huddle, New Hire Progress (15:57) As a practice owner, it can be easy to get lost in the weeds and not spend your time and energy on the most productive things. Learning what is worthy of your attention is the first step. It has taken me a decade...

4 Keys to Starting an Office - E48 Highlights from this episode: 4 Keys to Starting an Office (00:45) Office Talk: New Office Design, Marketing (15:50) Having started one practice a decade ago and staring down the barrel of opening another one, I am acutely aware of several things that I believe are a top priority to make a successful new office. Some of these I've had to learn the hard way over t...

7 Things Your Patients Want: Part 2 - E47 Highlights from this episode: 7 Things Your Patients Want: Part 2 (00:34) Office Talk: Expo East & Practice Evaluation (12:05) This week we are wrapping up the 7 Things Your Patients Want and trust me you need to know all of these! Not only will this connect you more to your patients, but it will help you direct your time, effort, and energy to things...

7 Things Your Patients Want: Part 1 - E46 Highlights from this episode: 7 Things Your Patients Want: Part 1 (00:47) Office Talk: New Frame Lines, Online Presence (13:02) Patients have demands of us. When we forget this, the patient experience suffers and they will not stick around. This is Part 1 of a 2 part series on the big things that patients want. Some of them you may not expect so tune in an...

Multifocal Conversations You Need to Have - E45 Highlights from this episode:  Multifocal Conversations You Need to Have (00:37) Office Talk: Meetings, New Office, New Hire, Oh my! (11:36) Out of all the glasses/contacts we prescribe, multifocals could probably be considered the "problem child". These Rx's (and really the patients too for that matter) require some additional care and explanat...

Ultimate O.D. Nugget - The Vision Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the vision. A vision is a living, breathing entity. If you don't nurture it, it will die. Enjoy! Join in the fun and subscribe to the podcast to keep up with al...

4 Simple Strategies for Growth - E44 Highlights from this episode: 4 Simple Strategies for Growth (00:45) Office Talk: Cold Start Practice Updates & Scleral Progress (:) If I were to ask you if you wanted to grow your practice, I'm sure the answer would be a resounding "YES"! The question then becomes, "how?". It's easy to have paralysis by analysis at that point if you don't have a clear visi...

Ultimate O.D. Nugget - Connecting Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I'm talking about connecting with people and building relationships. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the...

Principles of GreatCustomer Service - E43 Highlights from this episode: Principals of Great Customer Service (00:47) Office Talk: Analyzing Current Office for New Practice Decisions (9:41) A great example of exceptional customer service is how a conflict is handled. This is an art my friends and something that I have slowly been improving on since I began practicing. I have consolidated what I've...

Ultimate O.D. Nugget - The Power You Have Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I am talking about the power that you have and how it affects others. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming...

Setting Up a Successful Optical - E42 Highlights from this episode: Setting Up a Successful Optical (00:50) Four Questions: Least Favorite Part of the Job? (12:49) Office Talk: Big Announcement!! (21:03) Optical is a huge part of our practices (usually) not only for revenue but also just the sheer space it takes up. I strongly believe that an old, dark, and outdated optical is a great way to disco...

Ultimate O.D. Nugget - Taking Care of Your People Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss the importance of taking care of your team. They are what is going to get you through and build an amazing practice and if you don't take care of th...

5 Ways to Keep Optical Simple - E41 Highlights from this episode: 5 Ways to Keep Optical Simple (00:44) Four Questions: What you love about what you do? (11:00) Office Talk: The Week of Students (15:56) Optical is a large part of the majority of practices. If not set up correctly, it can be an area that can cause patients to glaze over and force your opticians into giving a mini-lens school just t...

Ultimate O.D. Nugget - Real Life Customer Service Example Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget I give a real life example from my own practice of a situation in which we (in my opinion) provided exceptional customer service. Let how I handled it...

Keys to an Efficient Practice - E40 Highlights from this episode: Keys to an Efficient Practice (00:40) Four Questions: What did you know that you found out was wrong? (11:22) Office Talk: Sclerals & Staffing (19:59) We all know that there are a million little things that go in to a day in the office. Between all those things, I guarantee there are ways to make it more efficient. Today I give...

Ultimate O.D. Nugget - The Business of Optometry Welcome to our new addition: The Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget we discuss how to learn the business side of an optometric practice. It's easier than you think. Enjoy! Join in the fun and subscribe to the podcast to keep up...

5 Steps to Marketing Your Practice Like a Pro - E39  Highlights from this episode:  5 Steps to Marketing Your Practice Like a Pro (00:42)   Office Talk: A Visit from Dr. Hass (14:37)  When times are tough or budgets need to be pared down, usually marketing is one of the first things to go unfortunately. I think marketing is usually put on the back burner because they are not go...