Optometry: The Ultimate O.D.

Ultimate O.D. Nugget - Treat Your Optical Like Retail Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about the feel of your optical. Is it dim with people in scrubs everywhere or does it feel like an enjoyable shopping experience? Trust me, my friends, you wan...

Thanksgiving Driving Episode - E72 Highlights from this episode: Thanksgiving Driving Nuggets (00:39) On your holiday drive this Thanksgiving, here's a good episode for you to mull over. We all want to close out the year feeling organized and having our plan for the future in place, so let's get it started now! I have some great pearls in this episode for things you should be doing to take care of...

Ultimate O.D. Nugget - Who Should You Trust With Phones? Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about who to trust with the bloodlines of your office: your phones. It may sound like something simple that a newbie can handle... but is that the best choi...

The Discipline to be Great - E71 Highlights from this episode:  The Discipline to be Great (1:18) Office Talk: Growth phase, Always on (18:39) You know as doctors that it takes discipline to do something great. You did that in becoming the doctor you are. The battle is not over though, my friends. If you want to have a successful, growing practice/career, the work and discipline must continue...

Ultimate O.D. Nugget - Setting Expectations Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how properly setting expectations in any area of your life will help set everyone up for a good experience. People become unhappy when there is a breach in expecta...

Are You Trading Time for Money or Do You Have A Business? - E70 Highlights from this episode: Are you trading time for money or do you have a business? (00:34) Office Talk: Mr. Fix-it and Customer service for tough patients (16:20) What is your practice like if you're not there? Is it still making money? If your goal is to have a business, then it better be my friend! In this segment I give some s...

Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how to handle those slow times in your practice and not let them affect you longterm. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclu...

What Language Are You Speaking? - E69 Highlights from this episode: What Language Are You Speaking? (00:38) Office Talk: It's all about the details! (16:13) To connect with your patients and gain their trust, you have to be speaking their language. If you know they have a pain point, ADDRESS IT! Let them know you are hearing them! This also means tailoring what you prescribe (or don't prescribe) f...

Ultimate O.D. Nugget - Myokymia & Ocular Migraines Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about myokymia & ocular migraines and what the body is trying to tell us. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the grea...

Top Tips for Handling a Slow Season - E68 Highlights from this episode: Top Tips for Handling a Slow Season (00:38) Office Talk: 10 Year Anniversary for Practice (15:07) Whether you are just starting out on your own or are already in an established practice, you are going to have slow times. The key to not letting these times effect you is to remain calm and in control. In this episode I go over w...

Ultimate O.D. Nugget - BHAG Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about you setting your Big Hairy Audacious Goal and letting that guide you. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pip...

Charge What You're Worth! - E67 Highlights from this episode: Charge What You're Worth (00:35) Office Talk: Dropping a Frame Line, Chats with Ultimate O.D.'s (12:31) Think about it: your prices dictate the kind of person that will pay it. Right? When I started my practice, I thought my edge was going to be charging the lowest price for my exam. As it turned out, I learned a valuable lesson about s...

Ultimate O.D. Nugget - Recalls on Steroids Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about how to communicate your message effectively to patients and keep your practice top of mind for when they need you (aka Recalls on Steroids). Enjoy! Join in the fun...

Top 5 Tips to Connect With Your Patients - E66 Highlights from this episode: Top Tips to Connect With Your Patients (00:36) Office Talk: Sustainability, MCO Student Project, & Setting Expectations (12:13) In our profession, we are constantly creating and building relationships (or we should be). You know those people who are just amazing at connecting with others and make you feel like you're...

Ultimate O.D. Nugget - What Are You Worth?  Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you are worth. What do you charge for your services? Whatever price you set will convey a certain attitude and attract a certain type of person. Enjoy! J...

Case Studies on Customer Service - E65 Highlights from this episode: Case Studies on Customer Service (00:40) Office Talk: Staffing & Intern Update (21:05) Don't you ever wonder if other practitioners have the same experiences as you? And, do you sometimes wonder how in the world they handle them? In today's Run Down, I give you 4 situations from just the past few weeks that I've had in my pra...

Ultimate O.D. Nugget - What You Talk About, You Get Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about what you talk about in an appointment. Believe it or not, it makes a difference and people actually listen more than you think. See how the power of sugges...

3 Keys to Being a Successful Leader in Your Practice - E64 Highlights from this episode: 3 Keys to Being a Successful Leader in Your Practice (00:39) Office Talk: Referrals, Cohesive Team, & Office Causes (15:40) If you want a successful, thriving practice, you have to do what it takes to create such a thing! There are 3 basic things I think good practice leadership boils down to and I list th...

Ultimate O.D. Nugget - Marketing Welcome back to our Ultimate O.D. Nuggets! These are quick mini-episodes where we bring you a valuable pearl that you can use to start your week out right. In this week's nugget it's all about marketing. Your goal is to grow your practice, so what does that mean in regards to marketing and the service you provide? Enjoy! Join in the fun and subscribe to the podcast...

5 Big Picture Things You Can Do to Give a Better Patient Experience - E63 Highlights from this episode: 5 Big Picture Things You Can Do to Give a Better Patient Experience (00:41) Office Talk: Staff Reviews & Office Intern (26:44) There are a million little things we can do to improve the patient experience throughout their visit with us. However, if you don't get the big picture things right...

What Do You Do Here? - E62 Highlights from this episode:  What Do You Do Here? (00:48) Office Talk: Finding your sweet spot, Community, etc. (12:16) I'm bringing back a famous John F. Kennedy story to illustrate the bigger vision of what we do every day. You need to know for yourself what your purpose is in your practice, community, staff, etc. Once you have this figured out, you can dir...

5 Things a Door to Door Salesperson Can Teach You - E61 Highlights from this episode: 5 Things a Door to Door Salesperson Can Teach You (00:37) Office Talk: To Grow or No? (13:00) Door to door sales is hard. I would know, that was my summer job at one point in college. I canvased for a roofing company and as crazy and hard as it was, I learned a TON. And, looking back now, I realize there are thin...

What Football Taught Me About Optometry [Holiday Episode]- E60 Highlights from this episode:  What Football Taught Me About Optometry (00:42) Office Talk: Scleral Clinic Update, Docs going the extra mile, New Office low down (25:53) You may not be able to tell by looking at me but, I played college football. Football was a huge part of my life for many years and consequently taught me many th...

7 Reasons Your Patients Are Firing You - E59 Highlights from this episode:  7 Reasons Your Patients Are Firing You (00:56) Office Talk: Solution Reach, Patient Communication, & Networking (14:00) In our profession being "fired" by a patient doesn't necessarily mean someone is in our office blowing a gasket on us and storming out. No. For us, it's a quiet "firing". The patient will leave y...

Step-by-Step Guide to Building Your Organizational Chart - E58 Highlights from this episode:  Step-by-Step Guide to Building Your Organizational Chart (00:44) Office Talk: Ruth's Chris & New Schedule (11:28) If you've listened to past episodes, you've heard me mention the importance of having an organizational chart. First, you get the right people on the bus, THEN you need to get them in...