Optometry: The Ultimate O.D.

Are You Filling This Critical Position with the Right Person? - E122 Run Down: Are You Filling This Critical Position with the Right Person? (00:41) Office Talk: Being Greedy & Striking While the Iron is Hot (19:54) In today's episode we are talking about quite possibly the most important position in your practice aside from the doctor... that is the front desk person that answers the pho...

Ultimate O.D. Nugget - Figure These Out and NEVER Change In this week's nugget it's all about the things in your practice that you NEVER change. What could that be you ask? Things like your office culture, how you handle problems, and how you treat your patients should be something that your patients can always count on no matter what else changes. Find the best way to do these things and let that...

Are You Following These Five Steps to a Great Office Culture? - E121 Highlights from this episode: Run Down: Are You Following These Five Steps to a Great Office Culture? (00:46) Office Talk: Delegation, Leadership, & Dry Eye (21:35) In today's episode we are talking about the 5 steps to creating a GREAT office culture. Are you doing these or are you stuck dealing with a situation where y...

Ultimate O.D. Nugget - The Secret to "Selling" In this week's nugget it's all about "selling" and the secret to successfully getting your patients to listen to you without you feeling slimy. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out ne...

Innovate Like a Boss by Stealing Like An Artist: Part 3 - E120 Highlights from this episode: Run Down: How to Market Like a Boss by Stealing Like An Artist: Part 3 (00:48) Office Talk: Motivation & Dry Eye (17:52) In today's episode we are continuing our talk about innovation and how to do it efficiently and effectively. I recently read a great book called Steal Like an Artist and this is...

Ultimate O.D. Nugget - How Understanding the Dunning-Kruger Effect Can Help You Become An Expert  In this week's nugget it's all about the Dunning-Kruger Effect and how understanding it can help us push through the uninformed and overconfident area to become well informed and confident in a specialty subject. Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great co...

Innovate Like a Boss by Stealing Like an Artist: Part 2 - E119 Highlights from this episode: Run Down: How to Market Like a Boss by Stealing Like An Artist: Part 2 (00:41) Office Talk: Busy Practice & Keeping Morale Up (20:09) In today's episode we are continuing our talk about innovation and how to do it. I recently read a great book called Steal Like an Artist and this is part 2 of my &...

Ultimate O.D. Nugget - Forging Ahead! In this week's nugget it's all about progression and forging ahead in our industry. Ten years ago OCT was just getting going and there have been countless technological leaps in other specialities from myopia management to dry eye. Let's ride the wave and see where it takes us! Enjoy! Join in the fun and subscribe to the podcast to keep up with all the great c...

Innovate Like a Boss by Stealing Like An Artist: Part 1 - E118  Highlights from this episode:   Run Down: How to Market Like a Boss by Stealing Like An Artist (00:43)  Office Talk: Expo West Recap & Rejuvenation (24:54)  In today's episode we are talking all about innovation and how to do it. I recently read a great book called Steal Like an Artist and we are going to...

Ultimate O.D. Nugget - Utilizing the Dunning Kreuger Effect  In this week's nugget it's all about the Dunning Kreuger Effect and how to power through it to reach success in a new venture. It's easy to get lost and quit when you hit the murky middle, but trust me, there is a light at the end of the tunnel. You just need to keep going and learning! Enjoy! Join in the fun and subscribe to the po...

5 Wins That Your Office Needs - E117 Highlights from this episode: Run Down: 5 Wins That Your Office Needs (01:01) In today's episode we are talking about the big wins you need to have in your practice. You want to celebrate the good and use those big things to motivate and move forward. This requires a big picture look at your practice... a 30,000 foot perspective if you will. (01:01) Join in the...

Ultimate O.D. Nugget - RELAX In this week's nugget it's all about RELAXING! Not letting yourself get too high or too low is key to maintaining your mental health and avoiding burnout. If you focus on only one thing this week, let it be that.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your...

Are You Falling Victim to the Sunk Cost Fallacy? - E116 Highlights from this episode: Are You Falling Victim to the Sunk Cost Fallacy? (00:42) Office Talk: Interviewing (17:50) In today's episode we are talking all about the Sunk Cost Fallacy. There are a million and one places where this pops up in our day to day lives but one place it can really affect you is in your practice. So many times...

Ultimate O.D. Nugget - Words of Wisdom in Hiring In this week's nugget it's all about hiring. There are some keys to success we will share and in this hiring climate, we need all the help we can get! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out...

Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 2 - E115 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 2 (00:47) Office Talk: Setting Your Margins & Upping Your Prices (18:48) In today's episode, we are wrapping up last weeks episode about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay...

Ultimate O.D. Nugget - Good is the Enemy of Great In this week's nugget it's all about not letting "great" keep you from being "good". If you are forever focused on getting things perfect, you are unlikely to finish anything. Not to mention it can be pretty depressing realizing how far we are from "being great". Sometimes, you just need to jump off the cliff and learn on your way down! Make the mo...

Top 6 Traits You Need to Be a Successful Private Practice Owner: Part 1 - E114 Highlights from this episode: Top 6 Keys to Being a Private Practice Owner: Part 1 (00:39) Office Talk: The Growth Conundrum (23:47) In today's episode, we are talking about what it takes to be a SUCCESSFUL private practice owner. It's not for everyone and that's okay. It is also unlikely that you will ever feel li...

Ultimate O.D. Nugget - Embrace the Suck! In this week's nugget it's all about embracing the "suck". There are going to be crappy things that happen and tough times. It's just the nature of life itself isn't it? The key to coming out the other side unscathed and ready for success is to realize as you're going through the crap or the "suck", it is making you better. You are learning things you never...

Setting Expectations - E113 Highlights from this episode: Setting Expectations (00:44) Office Talk: Pain equals Gain (17:58) In today's episode, we are discussing the importance of setting proper expectations... from your staff to your patients. People are having to deal with worse buying experiences right now which is a bummer for them, but that also means it doesn't take much for you to sta...

Ultimate O.D. Nugget - Speaking the Language In this week's nugget it's all about communication. Everybody speaks a different "language" and to be a good manager or leader, you need to understand what that language is and speak it well so that the lines of communication are open, flowing, and everyone understands each other.  Join in the fun and subscribe to the podcast to keep up with all th...

3 Businesses Within Your Practice - E112 Highlights from this episode: 3 Businesses Within Your Practice (00:50) Office Talk: 5 Stages of Grief (22:23) In today's episode, we are discussing the three separate businesses you find in your practice: Optical, Front Desk, and Clinical. It is imperative that you realize these are all separate things because they each need to be run and managed a di...

Ultimate O.D. Nugget - Brain-dump Fridays In this week's nugget it's all about protecting your staff's mental health with Brain-Dump Fridays. It is SO IMPORTANT to void job dissatisfaction and unnecessary stress, especially for your increasingly rare good staff. Give this nugget a listen and hear how I implement this in my practice and how it has gone with my staff thus far.  Join in the fun...

Finding a Sustainable Work Life Balance: Part 2 - E111 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 2 (00:48) Office Talk: Training, Medical Model, Work Paying Off (17:05) In today's episode, we are doing Part 2 of talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional...

Ultimate O.D. Nugget - Stay Fresh In this week's nugget it's all about not letting yourself or your practice become stagnant, but keep things fresh! The world continues to turn. Technologies continue to change. Change with them! Try new things! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register yo...

Finding a Sustainable Work Life Balance: Part 1 - E110 Highlights from this episode: Finding a Sustainable Work Life Balance: Part 1 (00:42) Office Talk: Training, Medical Model, Work Paying Off (19:51) In today's episode, we are talking about the elusive work-life balance. We have a great profession where on paper it doesn't look too difficult to achieve a great professional career and a rel...