Optimize to Monetize | Marketing Strategies for Predictable Revenue

Digital marketing trends are just the tip of the iceberg, which is why it’s so important to stay up-to-date on the latest digital marketing strategies and tactics to stay ahead of the competition. So today I’m sharing the top 10 digital marketing trends that you can’t ignore in 2023! SHOW NOTES: https://themichellefernandez.com/podcast/198 Ready to Scale Without the Tech Overwhelm? You can't...

Joining me today is Nika Stewart who is a short-form video specialist, rock and roll singer, and cancer thriver! Nika helps experts show up and shine as the unique, brilliant superstars they are, so they can get the recognition they deserve. She does this through social media trainings, livestream consulting, and done-for-you marketing services. Her Viral Video Intensive shows you exactly how to c...

Today I’m sharing the 5 most valuable marketing success metrics you SHOULD be measuring! As we move into a new year, as a marketer in 2023, we must evolve on how to measure, analyze and communicate the success of our campaigns. The days of only reviewing post-campaign or post-launch and asking ourselves what we could do differently next time, are no longer enough. The best way to make significant...

Joining me today is Julie Ciardi who is a former fortune 500 marketing vice president, who made the quantum leap to freedom after two decades in corporate. She is on a mission to help thousands of women BEcome her best self filled with purpose and passion. Today is all about BEcoming Her! In this episode… Julie tells us a little more about herself and her journey to leave corporate after two decad...

Do you know who you really need in your business that’s going to help you build brand awareness and drive demand for your products or services? Most large companies and corporations have a chief marketing officer to help them align their sales and marketing to strategically achieve the company revenue goals. When you’re a start up or earning less than $750,000 a year of revenue, you’re growing and...

Joining me on today’s episode is Jenna Larson! Jenna is the Founder and Coach of Drive Performance Coaching as well as the Co-Founder of GroupTrack CRM. She helps entrepreneurs monetize their "genius" through communities, conversations, and compelling offers. Today is all about how to leverage the power of automation with organic social selling! In this episode: How to balance automation...

As an entrepreneur, I know you want to spend time doing things within your zone of genius. Things like serving your clients, creating new offers, and posting killer content. The last thing you probably want to do is spend time analyzing data and trends.  This is where bringing on a Chief Marketing Officer or a Marketing Manager can be very valuable. This magical person would truly understand all t...

Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs a...

Do you consider yourself a leader? Have you considered the lack of leadership is killing your marketing results? When leadership, sales, and marketing are aligned, there's no end in sight to your business's potential growth. The challenge is getting there! So, today I’m sharing The Real Reason Your Marketing isn’t getting results. In this episode: There is ALWAYS a much deeper reason for...

Today I’m sharing how to measure your customer’s experience because we all know it’s cheaper to retain a customer than it is to acquire a new one and in order to keep our retention rates high, it’s important for us to create a WOW experience for them! In this episode: The ways and metrics necessary that you can do internally and externally. How to use customer satisfaction scores and what they are...

Today is all about creating high-converting content for middle of funnel! This episode was inspired by Lisa who messaged me to ask what kind of content I should be creating for middle of funnel. During this stage, prospects are looking for more detailed and in-depth information about your brand, so educational content is critical in this part of the buyer's journey. In this episode: What midd...

Stopping by today for her second visit on the podcast is my friend, Productivity and Time Management expert Megan Sumrell.  As a Time Management Expert for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion. She is the creator of the TOP Program and TOP Planner, a progr...

How do you go from “good” to “extraordinary”? To become extraordinary in life and business, the results can vary but the rules to get there are the same. You must constantly be committed to personal development and improving yourself in four key areas. In this episode, I’m sharing those integral areas for growth and how you can become extraordinary to achieve true, lasting success.  If this episod...

Today I’m sharing the Top 6 Marketing KPIs every coach & course creator should know! Peter Drucker said… “If you can’t measure it, you can’t improve it.” That’s for everything we want to improve for literally everything in life. That’s the reason Key Performance Indicators or KPIs marketing metrics are applied to every action. You have to have something to measure to know where you are startin...

Do you believe that in order to be profitable your revenues need to be in the 7 figures? I’m here to set the record straight and let you know that is definitely not the case. Businesses of any size can be profitable!  In this episode, I share the top 2 things you need to set yourself up to profit, regardless of whether you’re a solopreneur, have just one or two assistants, or working with a full t...

This episode is all about how to come up with top of funnel content because Rebecca asked this specific question in my DM’s! In this episode… The types of content you can use for top of funnel How to know what type of messaging you should use based on your prospects The top of funnel content that I’ve found works best How to build an engaged audience of this bite sized content where your audience...

Do you REALLY know for sure that your marketing investments are driving results? As long as money is flowing in, it can be easy to wrongly assume that things are working. But when things are slow or you aren’t reaching your goals, how do you know what to keep and what to let go of? In this episode, I’m sharing how to know for sure if your marketing investments are driving results so you can make i...

Are you currently live streaming in your business? If you’re not…you will be after this episode! Joining me today is Ashley Ann! Ashley is also known as King Ashley Ann who is a talented biz builder, public speaker, and social media strategist. Ashley has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 151 people crea...

I often hear entrepreneurs say that the struggle is real when it comes to keeping up with marketing and social media, all while finding new clients and making money consistently.  They feel like they can’t balance it all effectively, and also don’t want to be “that person” that is constantly spamming their audience with promos and sales pitches. In this episode I’m sharing 5 key mindset shifts to...

Today I’m sharing the 5 C’s to organize your marketing strategy! WHY would I tell you that secret?? Because the secret to standout marketing is making an experience customers love and we ALL love happy customers! So when it comes to organizing your marketing strategy…there are 5 C’s you should consider when preparing your marketing game plan. SHOW NOTES: https://themichellefernandez.com/podcast/17...

The end of the year is upon us and if you haven’t already, you should have it on your calendar to set your 2023 goals. We all know that in order to hit your targets and execute your vision for your business and your life, you need to have a well-defined marketing plan.  Still, many of us avoid doing this because just *thinking* about putting together a plan for an entire year paralyzes us. What if...

Joining me today is my friend Mandy Emerson! Mandy is an Instagram coach & strategist helping female entrepreneurs grow their business using Instagram. She is also the Founder of The Fierce Social Society Membership, the #1 membership for Female Entrepreneurs! Today is all about how to approach social media for your unique business. In this episode: How Mandy identifies what she recommends to...

Retargeting is a concept that can be a bit tricky to wrap your head around, especially when you consider that there are other methods of retargeting outside of paid ads. Nobody wants to leave money on the table, so determining your best retargeting strategy is going to be key to hitting those goals. In this podcast episode, I’m helping clarify WHEN you should start retargeting, but also giving you...

People often get confused with what a marketing funnel is. Most people think it’s your landing pages, like a lead magnet and thank you page BUT the stages of the marketing funnel is the journey you take a prospect to a lead to a buyer. The business must do different things to influence consumers at a certain stage. You may have heard top of funnel, middle of funnel and bottom of funnel. Those are...

Did you know that you can use psychology to help appeal to your potential clients? In my latest podcast episode, I’m breaking down the three forms of marketing psychology you can use to enhance your client attraction and sales (and you don’t even need a psychology degree!)  If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode o...