Optimize to Monetize | Marketing Strategies for Predictable Revenue

The rise of AI in digital marketing presents immense opportunities for businesses to enhance their marketing efforts. But what exactly is AI and how can you optimize your digital marketing using AI tools? Today, we’re delving into how your business can harness the power of AI to streamline processes, gain valuable insights, and deliver personalized experiences. From AI-powered chatbots to predicti...

In the ever-evolving world of social media, change is the only constant. With each year that goes by, we see tectonic shifts that leave marketers and businesses racing to keep up with its dynamic nature. But staying ahead of the curve is essential if you want to harness the unlimited potential of social media! In this week’s episode, I’m sharing my insights into some of the most exciting trends sh...

We’re in the era of smartphones and constant connectivity, micro-moments have become a game-changer in the world of digital marketing.  Today we’re diving into the power of micro-moments and how to capture and convert mobile users! In this episode… What exactly are micro-moments? How we can leverage the power of micro-moments to capture the attention of mobile users and guide them toward conversio...

In the summer season, most people step away from their business and enjoy the summer fun with their families because they’re thinking...we’re slow this time of year. BUT, the marketers that focus on creating campaigns that resonate with the spirit of the season and capture the attention of their target audience are the ones that have record months come fall. If you’re looking for a little inspirat...

I don’t know about you but I’m all about creating predictable growth. Most of which means increasing sales conversions. Now depending on your business model, you should definitely be looking at your numbers daily and weekly at minimum .  So, every month, when you do your monthly planning there are a few tasks you should definitely be including so I’m sharing the 12 monthly tasks to increase sales...

Joining me today is Mindi Heubner! Mindi is an Intuitive Mindset Mastery Coach, an IBCP certified NLP practitioner, Health, Life and Success coach and Clinical Hypnotherapist. Mindi knows rewiring your brain is the key to unlocking your magic so that you can create a soul aligned business and extraordinary life. Her number one mission is helping women to reveal and release their limiting beliefs a...

Have you heard of live launching? Have you ever done it in your business? Today is all about how live launching can sabotage your investing and affluence goals! Joining me today is Nicki Krawczyk! Nicki  is a professional copywriter with 20+ years of experience and a digital business owner for more than a decade. A multi-seven-figure-per-year entrepreneur, she’s the founder of Nicki K Media and it...

What are you doing to feed your business and keep it growing? Have you considered using Facebook ads to scale your business?  Today, I’m sharing 5 reasons why you SHOULD be using Facebook ads to drive traffic and increase revenue. If you’ve tried it before and it wasn’t for you…think again! In this episode... Why you should be investing in marketing to keep your business growing and thriving The b...

We’re heading into quarter 3 of 2023…this year is flying by! Today we’re diving into quarterly planning specifically for your marketing campaigns.  What I love about planning is that no matter what you’ve done so far or haven’t done yet, it’s an opportunity for you to check in, align, celebrate and create possibilities going forward. In this episode… The importance of reconnecting with long-term g...

Today is all about how to use personalized marketing to grow your business! My guest today is Penny Kelley is a Growth Marketing Strategist who leads clients from new entrepreneurs getting their first leads and sales online to experienced business owners achieving 2X, 3X, or even 10X revenue growth from our marketing strategies and sales optimizations. In this episode: Penny explains what personal...

Have you ever looked back on your first year in business? Today I'm sharing  the 10 lessons I learned during my first year in business! In this episode:  The importance of making choices and decisions, detaching emotions from outcomes, and learning what is needed to achieve goals. The significance of having processes and systems in place and knowing your numbers. Finding a balance between wor...

We all talk about how important it is to have an email list because we own the asset vs relying on the socials. However, what good is it to own the asset if no one is receiving it or it’s going to spam.  So today I’m sharing how to protect your email deliverability and explaining why your emails may not be delivering and how to fix it. In this episode: What is email deliverability? Why does email...

Are you using TikTok yet?! Today is all about how business owners can use TikTok to reach new clients and market services in a fun way that reflects your personality AND saves time!  Joining me today is Aubree Malick. Aubree is a boy mom, former teacher, TikTok enthusiast, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon...

Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. So today is all about the top 5 proven techniques for increasing your email subscribers! In this episode: Why you need a great opt-in page! The 5 most common types of lea...

How’s business? Is it going well? What I’ve noticed is that when most businesses are doing well, making sales and everything seems to be working well, they put tracking their marketing campaigns on the back burner. Is that you? It’s like, money’s coming in, so the campaigns must be working. WRONG! Just think if you did have your eye on things, then how many more sales would you be getting. It’s vi...

Are you currently running an evergreen program? Evergreen programs are ideal because the doors are always open, which means a steady flow of new customers and lives you’re able to change PLUS a steady flow of revenue. This episode is all about how to create urgency when running an evergreen program! In this episode: How to create urgency in an evergreen program Tips on how to encourage potential c...

Are you struggling to attract and convert leads into customers? Look no further than the marketing funnel. In this episode, I break down the three essential components of a highly converting funnel and how it can help your business grow! In this episode: The basic structure of a marketing funnel and its purpose in attracting leads and turning them into customers. The importance of having all three...

We’re going to dive into the step by step from start to finish of an influencer marketing campaign so you can build another powerful marketing strategy. What’s really cool is you don’t have to be a super big brand to deploy this marketing strategy! I’m answering all the burning questions about influencer marketing like…how do I reach out? How much will it cost me? Will it bring me sales? Let'...

Have you used ChatGPT yet? If not, it’s time to unlock the power of this tool to save you time and money, so today I’m sharing the most effective ways to use Chat GPT! In this episode: How to use ChatGPT for content creation. The differences between ChatGPT and other similar tools, its limitations and potential risks 5 tips and best practices for using it effectively. How this tool will change how...

Marketing is all about creating strategies and campaigns that will help you meet your revenue goals. It’s going to be driving awareness and demand for your products or services. It’s role is to do the heavy lifting for you, so they are primed and ready to buy. Today I’m sharing the top 3 effective marketing strategies to acquire new customers! In this episode: It’s already Quarter 2 and I’m really...

This episode is pretty special because today I’m joined by one of my clients, Elizabeth Chappell. She is a fabric designer, author, and online educator. In her Craft to Career Podcast she teaches other creatives how to turn their craft into a successful career. Elizabeth started an online subscription box for quilters in 2016, and since then has grown a successful multiple six figure business in t...

Are you currently using TikTok for your business? Joining me today is Samantha Vlasceaunu, The TikTok Coach, is on a mission to convince businesses and brands that TikTok is not just for our teenagers (and NO dancing required)! When COVID-19 hit, her other traveling business had to shut down and she had to pivot FAST. That’s when she realized that she’d been organically reaching her audience on Ti...

Joining me today is Tomasha Suber is a Business Growth and Leadership Coach that helps business owners Grow and Scale SMART. With her diverse background in business operations, finance and management she focuses on delivering sustainable strategy, lean structure and less stress through her programs and services. Tomasha is on a mission to show small business owners and leaders that they can priori...

Today I’m sharing the truth about sales and marketing and what is killing the growth in your business! Today we’re diving into what’s really killing the growth of your business. As you probably know, growth is crucial to be able to remain competitive and ensure you’re around for the long term.   In this episode, I share the most important things you need to acknowledge in your business first, so y...

Are you on track with your quarter 1 goals? What can you do TODAY to move one step closer to getting ‘er done? Everything we are doing and targets we’re shooting for are to impact people, facilitate transformations and serve which is why today is all about how we measure the success of our customers to create predictable growth in our business.  I’m going to be sharing 8 metrics you should conside...