Optimal Aging

David Rachal III studied Recreational Therapy and earned a Master of Business Administration in Healthcare.  His HEALTH-E-FIT company is the first credentialed in-network provider of medical fitness services with the ability to direct health insurance reimbursement. That could give countless people over 50 more support than ever in getting fit -- and bring untold revenue to gyms and studios. In 20...

A lot of gyms and studios couldn’t make it through the pandemic. But these three did -- and their diverse range of businesses, approaches, and methods will offer lots of lessons for anyone who wants to build a disaster-proof business that provides fitness over 50. Join me for the roundtable discussion with: Beth Donnelly opened Sarara Fit in the Washington, DC, area in February 2020, right before...

Everybody’s a writer in the Internet age, whether you like it or not. So take a few minutes to learn how to do it better, with more ease and confidence.  Do you feel pressure to write more and more in your business? Between emails, social media, work proposals, performance evaluations, marketing materials and more… are you frustrated by how much writing you have to do? Do you wish you could do it...

Weight-loss expert Amy Lang ran a successful gym in San Francisco for 15 years. But toward the end of 2019, she made a big change. She parted with Pacific Heights Health Club and went online -- which, back before Covid-19, was a pretty radical and very brave move. Then, after the pandemic hit, Amy realized she was an unlikely trailblazer, having already successfully transitioned to her Moxie Club,...

Wade Lightheart is the President and Director of Education at BiOptimizers.com. Education at BiOptimizers.com is dedicated to discovering, presenting, and sharing strategies backed by cutting edge research that leads to Healthy High Performance. They believe their products empower humanity to achieve an optimal state of well-being in the body, mind, and soul, holistically defined as BiOptimization...

Angel Planells is currently the owner of ACP Nutrition, which helps people transform lives through health, wellness and nutrition. He is the chair for the National Organization of Men in Nutrition, a registered dietitian/nutritionist with the Veterans Health Administration, and a youth soccer coach at Emerald City Football Club in Seattle.  Angel also serves as a fitness and performance consultant...

Jay Acunzo helps people navigate a problem that hurts careers and companies alike: In a world of infinite information and endless advice, it has never been easier to be average. If we don’t have an idea or an answer, we can follow someone else’s. So what’s the difference between settling for the average approach … and doing something exceptional instead? A former digital media strategist at Google...

Chandler Walker helps entrepreneurs and fitness professionals build high-performing businesses and healthy habits. He is the co-founder of Stone Age Fuel -- School of Fitness and founder of the Angular Momentum Method, which focuses on Six Pillars of Wellness: Mental Health, Social Health, Sleep, Nutrition, Fitness, and Habits. Leading a healthier life doesn't have to mean just making big ste...

Eric Malzone is a former gym owner turned fitness entrepreneur and podcast host. His professional experience stems from a decade in the corporate sector, where he started at the bottom and worked his way up to leading nationwide sales teams. Being an entrepreneur at heart, Eric pulled the corporate ejector seat and opened his first business in 2009, Gravitas Fitness in Santa Barbara, California. W...

Anthony Wilkins is trainer and co-owner of Alloy Personal Training for Women in Suwanee, Georgia, near Atlanta.  The studio serves women with an average age that’s over 50. Anthony shares his experiences working with slightly “older” people and how he and his partner, Alloy Personal Training owner and creator of a new franchising system, Rick Mayo, smartly built success around this demographic. Be...

Jeff Weiss is President and CEO of the Age of Majority marketing agency, which helps brands find a competitive edge with consumers 55 and over. As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillet...

Dr. Dan Ritchie is president and co-founder of the Functional Aging Institute, which trains, certifies and supports gyms and studios geared toward people over 50. Dan is also the owner of Miracles Fitness studio in West Lafayette, Indiana, where he earned his PhD in kinesiology. Before that, Dan earned his bachelor’s degree in Fitness and Sports medicine, and then his master’s degree in Health and...