Opportunity Minded

GenAI is transforming the speed of market research, but credibility can’t be automated.  Understanding where GenAI adds value, or could lead you astray, will help you build processes that jump-start brainstorms and improve outcomes. But without intentional use, you’re at risk of making costly mistakes.  In this episode of Opportunity Minded, you’ll learn practical ways to use GenAI in market resea...

How can you stand out on shelves? And which features should you emphasise to convert shoppers into customers?   Effective product positioning turns attributes into your advantage, and credible marketing claims help you differentiate from the competition.   Brands have to send the right signals—on pack, across e-commerce listings and in advertising—to influence purchase decisions. Attributes and cu...

Everyone’s talking about growth, but where and how can companies like yours find it? Enter: competitive benchmarking .  In this episode of Opportunity Minded, you’ll see why this type of assessment is a powerful tool for uncovering performance gaps and building a stronger strategic advantage. Knowing where you stand among your competitors or industry players is the first step towards outperforming...

Bonus episode! Let’s play degrees of innovation. Innovation isn’t one-size-fits-all. In this extended version of the original game, Euromonitor experts challenge host Jessica with real-world scenarios and explain the reasoning behind the answers. Sharing a simple framework, they help you spot the difference between incremental and transformative change. You’ll hear: • Examples of strategies that w...

Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space.  Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price po...

Product innovation is the engine of relevance and revenue. But NPD pipelines without a data-driven, consumer-centric approach often stall instead of scale.  New launches should solve real problems or fulfil unmet demand better than competitors. These solutions keep your brand in carts, in minds and in the market.   You’ll learn how to innovate with intent in this episode of Opportunity Minded. Exp...

Business growth doesn’t only come from chasing new markets. Sometimes, the real wins are closer than you think—right where you already compete.   Tackle the topic of market penetration in this episode of Opportunity Minded. You’ll gain practical recommendations for your strategy, so you can start to evaluate your performance and explore ways to increase your market share.   The 4 Ps of marketing a...

Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.   So, where should you start? With a robust, data-driven plan.  In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.   Three i...

Do you really know your customers? Or are you relying on the wrong intel for your target audience analysis?  In this episode of Opportunity Minded, Jessica sits down with Jana Rude, senior insight manager at Euromonitor International, to help you improve your approach to consumer segmentation.   You’ll discover when and why it’s important to revisit your consumer segments, how this process can dir...

Welcome to Opportunity Minded , a new series about business growth for forward thinkers like you.    Each episode tackles a strategic approach or topic on corporate agendas. You’ll hear from experts who share best practices, real-world scenarios and data-driven insights to help you make informed decisions that can deliver impactful results for your organisation.    Subscribe to Opportunity Minded...