Opinion Party | The Marketing Podcast

Opinion Party: the marketing podcast brought to you by BAV Group & IRG  Season 2: Episode 12 The Focus Factor:  Why Slowing Down Accelerates Results with Ashley Wray Click here to view the episode transcript.   SUMMARY In our season finale, Laura Jones (Global CEO, BAV Group) welcomes mindfulness expert and executive coach Ashley Wray to challenge the myth that corporate wellness programs auto...

Opinion Party: the marketing podcast brought to you by BAV Group & IRG  Season 2: Episode 11 The Five Promises of Effective AI-Powered Personalization with David C. Edelman SUMMARY In this episode author and marketing expert, David C. Edelman, joins host Laura Jones, Global CEO of BAV Group about the critical role of marketing leaders in driving personalization strategies within organizations....

Opinion Party: the marketing podcast Season 2: Episode 10 From Rocket Ships to YouTube Clips: A Legacy Brand's Culture of Innovation with WD-40's Claudia Fenske SUMMARY In this conversation, Claudia Fenske, VP of Global Brand and Innovation at WD-40, discusses the revitalization of legacy brands, emphasizing that innovation is possible even for established companies. She shares insights into WD-40...

SUMMARY Challenging the myth that marketing is "fluffy stuff," Aljan de Boer, Community Director at the Institute for Real Growth (IRG), joins Laura Jones (Global CEO, BAV Group) to reveal how elite CMOs transform human connection into competitive advantage. Drawing from IRG's work with 800+ marketing leaders, Aljan demonstrates how translating societal shifts directly impacts future cash flows—th...

Opinion Party: the marketing podcast brought to you by BAV Group & IRG  Season 2: Episode 8 Be Worthy of Emulation: Creating Meaningful Business Growth with Vodacom's Andisa Ntsubane SUMMARY Challenging the myth that "it's not personal, it's business," Andisa Ntsubane, Executive Director of Vodacom Africa Brand Marketing and Communications, shares with Laura Jones (Global CEO, BAV Group) how p...

SUMMARY In this episode, Catarina Barradas, Global Brand Director at EDP joins host Laura Jones, Global CEO of BAV Group, and reveals how brand  can drive core business transformation. With a background spanning engineering and film, Barradas led a comprehensive rebranding that engaged 2,500 stakeholders and resulted in the "We Choose Earth" brand signature after EDP announced plans to be net zero...

Opinion Party: the marketing podcast brought to you by BAV Group & IRG  Season 2: Episode 6 The Color of Money is Green: Inclusion as Competitive Advantage with Federal Savings Bank's Alejandra Denda   SUMMARY In this thought-provoking conversation, Alejandra Denda, the first-ever CMO of the Federal Savings Bank, joins host Laura Jones, Global CEO of BAV Group, to challenge the myth that finan...

Opinion Party: the marketing podcast brought to you by BAV Group & IRG  Season 2: Episode 5 Beyond Brand vs. Performance: Transcending Marketing Dichotomies with Tariq Hassan SUMMARY Is the battle between brand and performance a false war? In this episode, Tariq Hassan, a seasoned marketing leader who has served as both CMO and CXO for iconic brands like McDonald's and Petco joins host Laura J...

Opinion Party: the marketing podcast brought to you by BAV Group & IRG  Season 2: Episode 4 Human Intelligences in the Age of AI: Creating Value by Embracing Humanity as an Evolving Capability with Coca-Cola's Javier Meza SUMMARY In this engaging conversation, Javier Meza the President of Marketing & Europe CMO at The Coca-Cola Company, joins host Laura Jones, Global CEO of BAV Group, to e...

Opinion Party: the marketing podcast   brought to you by BAV Group & IRG   Season 2, Episode 3 From Creative Guesswork to Measurable Magic : Quantifying Creativity with Gain Theory's Manjiry Tamhane  SUMMARY   In this episode, Laura Jones welcomes Manjiry Tamhane, Global CEO of Gain Theory, to the Opinion Party to discuss the intersection of creativity and measurement in marketing. Manjiry sha...

Opinion Party: the marketing podcast brought to you by BAV Group & IRG  S2: E2 From Slurpees to Sustainability: Driving Purposeful Growth with 7-Eleven's Marissa Jarratt   SUMMARY In this episode of Opinion Party, host Laura Jones welcomes Marissa Jarratt, Chief Marketing Officer and Chief Sustainability Officer at 7-Eleven. Marissa shares her unique perspective on how marketing and sustainabi...

Opinion Party: the marketing podcast   brought to you by BAV Group & IRG  From Shareholder Value to Stakeholder Impact:   How the Institute for Real Growth is Reshaping Marketing Leadership with Guests Ketzirah Lesser - Producer Laura Jones - Host Marc de Swaan Arons - Guest Season 2 Episode:1 Click here to view the episode transcript. SUMMARY In our first episode of season two, we welcome Mar...

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the myth of global brands, discussing how brands can appear differently across markets and the challenges of maintaining a consistent brand promise. They are joined by Peter Everett, who shares his extensive experience in building brands globally, emphasizing the importance of local insights and cultural nuances. The c...

Opinion Party, the marketing podcast, examines the most pervasive myths in modern marketing through the cold, cruel lens of data.  Season 1 features hosts Laura Jones (CEO, BAV Group) and Jason Gaikowski (Chief Transformation Officer, VML) as they welcome guests from across the branding and marketing spectrum.  Don't miss any of our season 1 Guests:  John Sabine - Merriam-Webster Social Media Guru...

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations and the economic be...

In this 3 minute version episode 8 of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the concept of brand purpose and its significance in modern marketing. They discuss the evolution of purpose-driven businesses, the challenges faced by legacy brands, and the importance of measuring purpose effectively. Guest Samuel Monnie shares insights on how to implement purpose in organizations...

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impact of mar...

In Season 1, Episode 6, of Opinion Party, hosts Laura Jones and Jason Gaikowski engage in a deep discussion about whether brands should take a stand on social issues. They explore the data behind brand loyalty, the complexities of consumer reactions to activism, and the role of CEOs in navigating these challenges. Professor Kimberly Whitler joins the conversation, sharing her insights on the impac...

It's S1 E5 of Opinion Party! Hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian  @thefumiabe   . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the challenges of cultural identi...

A three minute version of S1 E5 of where Opinion Party, where hosts Laura Jones and Jason Gaikowski explore the intersection of brand humor and marketing with comedian Fumi Abe . They discuss the evolving role of humor in advertising, the importance of authenticity, and the creative processes behind comedy. The conversation delves into the effectiveness of comedic characters in advertising, the ch...

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of...

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski delve into the concept of authenticity in branding, particularly in the context of motherhood. They discuss the challenges and realities of motherhood, the disconnect between societal expectations and actual experiences, and the importance of creating authentic imagery in marketing. Guest Tina Cartwright shares her journey of...

In this episode of Opinion Party, hosts Laura Jones and Jason Gaikowski explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of strategic influence over mere celebrity endorsements. The conversation delves...

A preview of Season 1, Episode 3 of Opinion Party, where hosts Creators & Guests Laura Jones - Host Jason Gaikowski - Host Jason Falls - Guest explore the complexities of fame in marketing, discussing the pitfalls of pursuing fame for its own sake versus focusing on genuine influence. They introduce Jason Falls, who shares insights from his book 'Winfluence' and emphasizes the importance of st...

In this conversation, Laura Jones, Jason Gaikowski, and John Sabine discuss the critical role of trust in branding, particularly focusing on Merriam-Webster's unique position as a trusted brand in a low-trust environment. They explore the historical significance of Merriam-Webster, the importance of authenticity and engagement in building trust, and the challenges brands face in maintaining trust...