OOMPH- By Mahmoud

Tania is known for so many things, but for us she’s the ultimate surprisologist since she coined the term in her book “Surprise: Embrace the unpredictable and Engineer the unexpected”. In her company and practice, she has grown a brand and culture that have embraced and embedded surprise in everything they do, and that made them very resilient to face the unexpected pandemic. Summary In this conve...

We have all been surprised before, but we never knew what actually happens in our brains when we get this Error Signal of Surprise. Michael Rousell , is a psychologist who have been studying formative events for over 30 years, and has recently published “The Power of Surprise”. Michael explores how we process surprise, and how it affects our beliefs, emotions, and memories. I explore with Mike how...

You are hooked throughout a James Bond Thriller, can we do the same for your customers and employees, assuming no competing brand will. So often your customers want to tell a story , they want to be interesting to their friends, you are rarely giving them something tellable to brag with. In this episode Adam tells us why this is super important booster of your experience and how can you achieve th...