Online Seller UK - Podcasts for Amazon Sellers

We have seen many changes with Amazon advertising this year, and I am sure there is more to come for the benefit of the advertisers. In this podcast, Mark James, Head of the European operations for Perpetua, talks about how Amazon advertising has evolved and predictions for 2022. Key topics:   What are your areas of expertise at Perpetua?  How have you seen Amazon advertising evolve over...

It is very common for sellers to depend on Amazon as their primary source of sales. Unfortunately, many sellers are stuck in this position and put all their effort into this one channel and side away from other channels like eBay and Walmart. Then inevitable happens - Amazon suspension, losing the business altogether. eCommeleon is helping sellers realise their potential away from Amazon, and in t...

In this podcast, Dr Pradeep Kumar Sacitharan shares his experience of selling on Amazon USA. Listen to this podcast about and find out about: Logistics & Sourcing  Profitability   Insurance Host: Prabhat Shah    Guest: Dr Pradeep Kumar Sacitharan (Linkedin: https://www.linkedin.com/in/pradeepkumarsacitharan/ ) YouTube: https://www.youtube.com/c/OnlineSellerUK1 Spotify: http...

Amazon is the most popular marketplace in the UK, Europe and the US. That’s why sellers grow their online sales quicker on Amazon compared to any other channel. In addition, Amazon has a loyal customer base of customers returning day in, day out, fueling the sales growth for the sellers, small and big. Online Seller UK’s Amazon professional course is aimed at new and early-stage sellers and will g...

Amazon Vendor Central helps connect your brand with the loyal Amazon customer base across the UK and internationally. As a brand, you will raise product awareness much faster and shift more stock after completing this training. In addition, the comprehensive course teaches you how to efficiently use the platform and grow your sales with the proper Amazon SEO & Advertising strategies. We will a...

The Amazon marketplace has brought great opportunity and growth to lots of businesses in the UK, and the same could apply to your business. This course helps you explore the untapped potential to grow your business with Amazon. In this informative session, we will share our experience of working with many successful UK Amazon sellers and will share proven methods for being successful on Amazon. It...

Amazon is fast becoming the consumer’s first port of call for online shopping. That means it’s the obvious choice for private label sellers, retailers, brands, and wholesalers to increase their presence on Amazon. As a result, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where Amazon SEO and Amazon Advertising play a considerable role in h...

Amazon Vendor central is a very powerful sales channel for the brands. However, it is always a challenge to stay profitable. We are seeing the cost of managing vendor account increase from all directions - vendor fees, marketing cost and the competition. In this podcast, Martin Heube explains how to stay profitable with 1 Vendor.      Host: Prabhat Shah    Guest: Mart...

Amazon Advertising has changed a lot in 2021 to benefit advertisers. We see more target types, more customisation and more data.    Listen to this podcast by Amazon advertising expert Destany Wishon from Better AMS.  We talked about:      Amazon Advertising data for strategic decisions  How Amazon is helping to tell your brand story   Amazon advertising...

Amazon has grown rapidly through the pandemic, and so is the e-commerce aggregators, leading to new emerging Mergers and acquisitions. We see Amazon Aggregators becoming a group of brands like Unilever and Reckitt. In this podcast, Tyler Jefcoat, the founder of Selleraccountant.com, talks about the three leading companies, Aterian, Maersk, Thras.io and how private equity markets are watching these...

Amazon product research is the most critical part of your Amazon journey. The decision you make during this process will determine your future on Amazon.     Often, sellers use their gut instinct to choose the right product. I think this is the best process; however, a tool with some metrics like sales volume, product rank, and profit estimation would help. So, in this podcast, Dian...

The conversion rate on Amazon is six times higher compared to other top retail sites in the US. This is why businesses large and small succeed on Amazon. Amazon is a conversion channel, and typically customers research on Google and shop on Amazon. So, it is more important for brands to show first through Amazon advertising. We have seen so many changes in Amazon Advertising world. In this podcast...

Amazon advertising budget is one of the important aspects of Amazon advertising success. If it is set less than required, we will be limiting sales, and if it is set inappropriately across campaigns, we will be limiting sales on the most successful campaigns. So, for this reason, Amazon has introduced automation based on performance or season.     In this podcast, Brent talks about:...

In this Marketplace RoundUp, Aidan Duffy talks about:     Amazon policies on rebates and coupons  Amazon is using third-party data to copy products  Amazon new fulfilment centre in Dublin! Host: Prabhat Shah    Guest:  Aidan Duffy ( https://df5ecommerce.com/ Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8 iTunes:   https://podcasts.apple.c...

About 50% of all sales on Amazon are from the 3p sellers. Amazon sellers have been using private label methods for some time to achieve their growth in sales. This is because there is no ‘Buy box’ competition when you are private labelling your product.    When listing a product on Amazon, private label sellers are now allowed to list without a brand name, which can be a risky approach t...

As an online seller, we want to sell on as many channels as we possibly can. The challenge is to manage the catalogue as all channels have their way of creating a catalogue. Additionally, there is a complexity of brands resellers using different GTIN numbers, which confuses the shoppers.  In this podcast, Lorna Leaver, engagement manager at GS1 UK, explains some common challenges, including m...

In this Marketplace RoundUp, Ian Kaneshiro from Seller Snap talks about: Making the best of Q4 Current supply chain issues Leveraging 3rd party warehouse facilities Strategically repricing FBA and FBM listings simultaneously Host: Prabhat Shah Guest: Ian Kaneshiro  ( https://www.sellersnap.io/ ) Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8 iTunes:   https://podcasts.appl...

GTINs are there to identify the product in the market. When there is a new product, we allocate a new GTIN. But we also need to allocate a new GTIN if we make any changes to our product. In this podcast, Lorna Leaver, engagement manager at GS1 UK explains when to make a GTIN allocation decision. Decision tool: https://www.gs1.org/1/gtinrules/en/decision-support Key things you will learn: When to c...

In this Marketplace RoundUp, Mike Hayers from ShipStation talks about:     Current issues with labour shortages and their impact on Q4  Pitney Bowes parcel shipping index for 2020    Host: Prabhat Shah   Guest: Mike Hayers   ( https://www.shipstation.com/uk/ ) Spotify: https://open.spotify.com/show/5DXv3kSyA4vpqVWGmwNEx8 iTunes:   https://podcasts....

In this marketplace roundup, Andy Hooper from Global E-commerce Experts  Co-op partnering with Amazon - how this opens a gateway for other brands EPR (environment prevention regulation) - what Amazon sellers need to do Host: Prabhat Shah Guest: Andy Hooper  ( https://globale-commerceexperts.com/ If you like what you hear, please give Online Seller UK Podcast a 5-star review and share it...

European Article Number (EAN) – is the 13 digit GTIN that we see on most products you buy in shops or online. They are an essential part of product listings on Amazon, eBay or your website. EANs allow marketplaces and search engines to structure the product data so that they can improve customer experience. They are the critical elements behind product reviews on Amazon, which buyers often use to...

Amazon has been enforcing REACH compliance recently and threatening to remove the product if appropriate certificates are not produced. This compliance does not allow the products to be sold if they exceed certain chemical substances, such as heavy metals. The Amazon forum has had some discussion going on for some time. In this podcast, Ferry from Instrktiv talks more on this subject. Host: Prabha...

Amazon Customer Lifetime Value (CLV) is a metric not often discussed as Amazon hides customer details and information. However, it is an important metric that helps brands to make better marketing decisions. In this marketplace podcast, Jenny from Sellerboard explains how you can track the lifetime value of your customers. Host: Prabhat Shah Guest: Jenny Adams from Sellerboard ( https://sellerboar...

In this marketplace roundup, Tosin from Payoneer brings the latest news about capital loans for marketplace sellers. Key things in this podcast are: eBay capital loans; How businesses use capital loans; When to look out for capital loans; Payoneer’s working capital offering Host: Prabhat Shah Guest: Tosin Oke from Payoneer ( https://www.payoneer.com/solutions/working-capital/ ) If you like what yo...

In this marketplace roundup, Rael from Nozzle brings the latest news about - Amazon (US ) warning that a new bill could jeopardize the ability to run a marketplace for sellers; Amazon Multi-Million Dollar Deal For ‘SmartLess’ Podcast; Amazon Advertising CPC status; Get ready for Black Friday Host: Prabhat Shah Guest: Rael Cline from Nozzle ( https://nozzle.ai/ ) If you like what you hear, please g...