Online Marketing Podcast

Stop treating everybody like a number; go back to having conversations. This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another. If you want to have a smaller list, that's more impactful, a lis...

In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author, about her journey of starting a business around her uniqueness in a foreign country. Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s...

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected. In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online b...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

Do you want to create content that will actually attract the right audience? “Well, of course, Paul!”, right? Then you need to be intentional with your conversations. A lot of us put random content out there just to get something, anything out! Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be r...

I'm here to encourage you to embrace change. Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future. Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shif...

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them. Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-mistakes-that-hurt-yo...

A launch has a lot of moving parts, and a lot of different things are happening all at one time. It's very easy to get overwhelmed and forget how things were happening at each phase of your launch. So, don't forget to do a launch debrief every time you launch. It allows you to really reflect on how your launch went from start to finish. Not just the period of the launch itself but everything that...

You launched, now what? In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers. We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how t...

In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads. Resources: Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site own...

To attract buyers in the lead-up to your launch, you really want to think about what is your ideal client? What are they thinking, saying, feeling, and doing in their world right now? What are their struggles, challenges, and aspirations? What conversations are they already having? Make sure you do market research, especially in buyer communities. We need to come down off the “Guru Mountain”, take...

You've got this! I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant. But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward! Launch that promotion. Share your message. Get in front of your audience and test the waters....

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them. But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can he...

In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions. While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true. When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase...

We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world. The way to get that is to give people the time. Listen and connect. Stop treating everybody like a number. Don't scale to fail. Don’t build your list, instead build your connections....

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have. But it’s really not about the vanity metrics at all. It's about the connection with your audience and really understanding their pain points and their language. In this episode, we are discussing how you can attract the right audience for you and connect with them...

Finding the right price point for your membership can be tricky. In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy. The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve. Resources: Adaptive Marketing Progra...

How should you price your membership? What type of content and deliverables should you create? When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? O...

When it's time to launch, show up for your audience. Get plenty of rest and go into launch day with a mindset of serving your audience. It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience. Give them quick wins and show them what's possible. Answer questions, be helpful, and give them a glimpse into the transformation yo...

The key to a successful launch is to imperfectly launch. Get started now, even if you're not ready. Put your offer out into the world and get real feedback from your audience. Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission. Launch your first version and see how your audience responds. The da...

When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them. But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can he...

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience. In this episode, we are discussi...

A lot of us think that there are two different parts to a launch: There's the serving side and then there's the selling side. And the interesting thing is, the entire thing is both, at the exact same time. Selling is a process that means the entire launch, series, or webinar. Understand that as you are giving and providing value, you are selling at the same time. During your entire launch, you are...

In this episode, we are showing you how to create a content flow that is streamlined, that will attract the right audience, and guide them toward your offers. This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems, giving them small wins, a...

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time. But other times, webinars can be too time-consuming and ineffective. In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen c...